Professional Documents
Culture Documents
Suggested Strategy:
Wholesale to multiple retailers throughout the U.S.A., such as: Marmaxx (Marshalls TJ Maxx) Sports Authority Ross City Trends Fallas [images of retailers]
Example:
Last Spring a company sold his styles to Forever21 (480 stores worldwide). Forever21 selected 6 Styles per 5 College teams, and issued an opening order of $4.5M gross sales to the company. [images of Forever21 stores]
Marketing Approach:
To get you started on a Nationwide basis, we will send your 20 sample Styles to key buyers, and produce a highquality promotional video and photo shoot in a professional Studio in So. Calif. to show your styles being worn by selected models. This video and photographic material will be posted on YouTube and promoted on other social networking websites (Facebook, Twitter, etc.) after an extensive advertising campaign aimed to entice major buyers and college sorority associations across the country to watch it.
The key buyers will be able to watch the videocast of your styles while they have your product samples in hand; this will physically connect the buyers with the products they see on the video giving them a hands-on experience of style and quality.
Manufacturing + Shipping cost to California for: 20 Samples Styles (40 units per styles 20 styles [20 size M (400 Units), 20 size S (400 Units)], no drawings, no Swarovski, full colors) = 800 units.
Total investment = $24,000 Event + Manufacturing/Shipping of Styles
Projected Sales:
City Trends (key-buyer): 150 locations (stores) across the country. 5 Styles out of 20 Styles selected. 150 stores x 5 styles (Each 5 ordering a minimum of 24 units x 1 color x 5 styles = 120 units. 120 units x 150 stores = 18,000 units. If the average cost is $4.00 - $0.40 (10% commission to Alliance Exports) = $3.60. 18,000 x 3.60 = $64,800 wholesale cost out of your initial investment. [images of Citi Trends]
Our Investment
Upon the issue of orders from Buyers, we will finance the orders by paying you the wholesale costs (minus our commissions) when the Buyer issues the Purchase Order, so you will avoid the net-90 payment timeframe of Buyers. [AE chop centered]