Organizational development

Group members: Karina Shah Jinesh Shah Pratik Chotalia Mohit Vyas

E-commerce-sector

Introduction

Myntra.Com is an Indian online shopping retailer of fashion and casual lifestyle products, headquartered in Bangalore It began its operations in the B2B (business to business) segment with the personalization of gifts, which included t-shirts, mugs and caps to name a few In 2010, the company shifted its strategy to becoming a B2C (business to customer) oriented firm, expanding its catalogue to fashion and lifestyle products

Approaches to achieve effectiveness of organization

Competing value approach

As it is an online store with different product line so different stakeholders or customers have different area of interest

System oriented approach

There is a predefined procedure to overview the products or to purchase a products in a systematic format

Environment

Dynamic environment
As Myntra.Com of an ecommerce industry so they need to be updated and change as per the changing trend
So this organization has to be dynamic in nature due to high competition amongst various brands

Structural Dimension

Vertical differentiation:
There are various sections as there different types of products So there is multilevel management varied products Sometimes decision making becomes complex because there are various brands in one store

Strategic Dimension

Cost control
It has reduced its internal expenses of running business and made effective system
Comparatively cheaper price than what a retail outlet would offer or any other competitor would offer in the same sector

Miles And Snows Strategic Types

Analyzers:
They have analyzed the sector and the competitors and after analysis they came in the market with not much innovation and offered products at a comparatively best price
It was launched in year 2007 only.

Lifecycle

Elaboration of structure change:

At this stage myntra.com diversifies its products and services And also it is updating its products due to changing trend They are expanding for further opportunities

Ways to look

Rational entities in pursuit of goals: Myntra.Com aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal. Coalition of powerful constituencies

Has different engineers, designer and manager .Each which have different interests and try to achieve their goals. Open systems It maintains close coordination with customers and also keep check on quality control. And quick services and delivery

Meaning producing system

Contd

Known for trendy products, trust and also providing best quality

Loosely coupled system

Fast delivery system and ease in website

Information processing unit

It is known as India's online retail store where in one platform many trendy products can be purchased and it made the website attractive and easy for customers

Social contracts
Delivering goods on time and attending customer complaints

CHARACTERSTICS OF ORGANIZATION AS AN OPEN SYSTEM

Environment awareness

Constantly it has to keep its eye to see changes happening in environment. Customers focus is shifting towards changing brand and so they need to bring more of product in that category and also see what competitors are doing.

Feedback
It takes feedback from its employees regarding innovative ideas or changes to be made in existing product. Customers provide feedback whether they are satisfied or not.

Cyclical characteristic
Due to constant supply of demand there is constant production and sales of but if supply chain get disturbed than the cyclical characteristics of organization will stop.

Contd

Negative entropy
Organization will continuously produce unless there is downturn in economy and production has to be stopped for sometime or it faces major customer complaints or there is lack of availability of stock

Steady state
It will continuously supply if there is demand from customers side

Movement towards growth and expansion

Increase its revenues -myntra, which aims to earn revenue of 800 crore this fiscal, expects to close 2015 with revenues of around rs 2,500 crore

Banking sector

Introduction
The Kotak Mahindra bank was started in 1965 as Kotak Capital Management Finance. Industrialists Harish Mahindra and Anand Mahindra took a stake in 1986, and thats when the company changed its name to Kotak Mahindra Finance Limited.

Stage of Life cycle

Contd

In 2013 it opened almost 83 branches, total branches reaching to 500 and in next 5 year it is targeting to increase branch network to 1500. So, we can say that it is in growth stage of its life cycle

Approach to achieve effectiveness and efficiency

System oriented and goal oriented plays major part in kotak Mahindra bank, verification at each level Like credit dep. , Technical department etc

Contd

Major goal is to maintain stability between accepting deposits and giving loans; that is called asset and liability management.

Forces of External Environment

Kotak mahindra bank is operating in Static environment. Policy changes by RBI and Government have major impact on Kotak. economic and social environment impacts kotak mahindra bank.

Strategic dimensions
Breadth, along with Market Differentiation is the strategic dimension of Kotak mahindra 1) Breadth :- as wide range of product portfolio , ranging from CASA , loans , Mutual funds and Insurance 2) Market differentiation :- in terms of offering qualitative services. Like as they have less number of branches, cash pickup services

Miles and Snows strategic types

Kotak mahindra bank has various products like CASA, insurance, mutual funds and various types of loans. So each have its own strategic types

In CASA and TD they are analyzers; they change interest rates according to other players like Yes bank and Indusind bank.
In Unsecured loan/business loans they have market share of 60%, its main focus is on maintaining its market share, so they are defenders in UL/BL.

Contd

In agriculture loans, Gold loans they entered the market very lately and hence they can be considered as reactors in this segments

Structural dimensions of a organization:Horizontal differentiation(high) :- more departments like credit , technical , sales , disbursement. Complexity :- moderate Formalization :- (high ) tight organization and KYC and other rules and regulations have to be followed

CHARACTERSTICS OF ORGANIZATION AS AN OPEN SYSTEM

Contd

Environment awareness:- aware about competitors Feedback :-Take care of customer satisfaction and follow guidelines of RBI. They have may I help you desk Cyclical characteristic :- The interest received from the borrowers are then used by the kotak in repaying the financial institutions, payment of salaries and payment to the deposit holders. All parts of the kotak mahindra bank are interconnected and interdependent; If one part of the system is affected, all parts are impacted.

Contd

Steady state:- it will work continuously till there is demand from both the end. Like depositors and borrowers.

Thank you