Professional Documents
Culture Documents
CONTENTS
FACT FILE
GREATEST ACHIEVEMENTS
BEYOND BUSINESS THE GROUP IS …
GROUP OF COMPANIES - AT A GLANCE
STRATEGIC INTENT ( VISION,
MISSION , VALUES AND CULTURE )
SWOT ANALYSIS
CONTRIBUTION OF SECTORS TO
GROUP TURNOVER
MAJOR COMPETITORS
VALUE BUSINESS AND HIGH GROWTH
BUSINESS
THE VANGUARD – CORPORATE CELLS
CORPORATE SOCIAL RESPONSIBILITY
POLICY
Kumar Mangalam Birla
Fact file
US $28 billion corporation.
It is anchored by an extraordinary force of 1,00,000
employees, belonging to 25 different nationalities.
A premier branded garments player .
The second largest player in viscose filament yarn,
chlorine - alkali sector.
Among the top five mobile telephony companies.
A leading player in life insurance and
asset management.
Among the top three supermarket chains in the retail
business.
GREATEST ACHIEVEMENTS
Beyond business — the
Aditya Birla Group is:
Working in 3,700 villages .
Reaching out to seven million people annually through
the
Aditya Birla Centre for Community Initiatives and Rural De
, spearheaded by Mrs. Rajashree Birla.
Focusing on: health care, education, sustainable
livelihood, infrastructure and espousing social causes.
Running 41 schools and 18 hospitals.
Group of companies
Companies at a glance -
Diversification
Values
M: To deliver V: To be a
superior value to our premium global
customers, conglomerate
shareholders, with a clear
employees and focus on each
society at large. business.
business
CULTURE
STRENGTHS: WEAKNESSES:
Complexity of operation
Strong brand recognition
Lengthy processing chain
Internet sales
OPPORTUNITIES:
Growing international presence Growth of core sector industries
Superior research and development Rapid integration with global
department economy
Strong financial returns Booming construction business in
asia
Strong sense of culture in the
Growing e-commerce’s business.
working environment
Increasing urbanization
Successful experience being
THREATS:
competitive Entry of global players
Effective Leadership Take over possibilities
Cost leadership Political threats
Telecommunicati
Textiles Copper aluminum Cement on
Tata BSNL
BUSINESS STRATEGIES-
EXPANSION
GRASIM
Textiles Aluminum
Fertilizer Software
Power Banking
The vanguard
The Corporate Cells of The Aditya Birla Management
Corporation Private Limited (ABMCL) act as a focal
point for providing a strategic overview, vision and
setting defined targets for all the Group Companies.
Central Cell
Corporate Technology Strategy and Services (CTSS)
Corporate Communications
Group HR
Corporate Information Technology
Corporate Finance Group (CFG)
Corporate Legal
Corporate Management Audit
Corporate Safety, Health and Environment
Corporate social
responsibility policy
The Aditya Birla Centre for
Community Initiatives and
Rural Development
Hea
lt h a
f a mi nd
ly
wel f
ar e
Education t
e n
Balwadis (pre- e l pm
o
de v
school)
ab l e nd
a i n d a
Adult education Su st i vel i ho o d t
d l a n m e n
Non-formal education an l t u re e l o p
cu v
a gr i sh ed d e
r
Continuing education
w at e
So cia l In frastr uct ur e
cau ses deve lo pme nt