INTRODUCTION

Founded on October 16, 1923 by brothers Walt and Roy Disney as an animation studio. One of the biggest Hollywood Studios.
Licensor of: - 11 theme parks. - Several television networks, including ABC and ESPN.

Headquarters and primary production facilities The Walt Disney Studios in Burbank, California. Subsidiaries: Pixar Animation Studios, Marvel entertainment, LLC, ABC Inc., Radio Disney, UTV Software. Products: Television, radio, publishing, movies, theme parks.

It has been a component of the Dow Jones Industrial Average since May 6, 1991.

Was created in 1928 by Walt Disney and Ub Iwerks and voiced by Walt Disney. Birthday: November 18, 1928. Comic animal cartoon character.

Pluto, Minnie Mouse, Donald Duck and Daisy and Goofy.

Mickey Mouse is one of the most recognizable symbols in the world and is the mascot of The Walt Disney Company.

Product line & width of Walt Disney

Media Business

Board of Directors

Walt Disney: Strategies

Walt Disney Studio - To serve the current innovation of the entertainment industry Parks and Resorts - A place Where Dreams Come True - Disneyland Resort, Anaheim California - Walt Disney World Resort, Lake Buena Vista, Florida - Tokyo Disney Resort, Urayasu, Chiba - Disneyland Resort Paris, Marne La Valle, France - Hong Kong Disneyland, Pennys Bay, Lantau Island.

Walt Disney: Strategies

Disney Consumer Products - Disney Consumer Products and affiliates (DCP) extend the Disney brand. - Toys, books, magazines, interactive games, foods and beverages, stationery, electronics and fine art.

Walt Disney: Strategies

Disney Interactive Media Group - Responsible for the creation and delivery of Disney branded interactive entertainment and informational content across multiple platforms such as: I) Online II) Mobile and video game

Walt Disney Internal Environment

- Walt Disney diversify its operations to decreasing sales in product lines into home video, film, merchandise, radio broadcasting, net-work television and theme parks. - Disney dominates family entertainment market and focused market diversification to cover a wide array of products and services.

Walt Disney: Competitor

WARNER BROS. PICTURES INC.

 Founded in 1956 as Disneyland Records. Idea of Walt Disneys brother, Roy O. Disney with staffer Jimmy Johnson to head this new division. Soundtracks: Disney's motion pictures and theme parks Traditional studio albums produced by its roster of pop, teen pop, and country artists.

AS DISNEYLAD RECORDS
TUTTI CAMARATA: included jazz interpretations of Disney standards from Snow White and the seven dwarfs , Bambi, and Cinderella, as well as original musical concept albums. RICHARD M. SHERMAN & ROBERT B. SEHRMAN: they were responsible for most of the iconic Disney songs of the 1960s and beyond Itt a Small World and The Tiki Tiki Tiki Room for the theme parks, as well as the songs from Mary Poppins, The Jungle Book, The Many Adventures of Winnie the Pooh and Bedknobs and Broomsticks.

AS WALT DISNEY RECORDS

Traditional studio albums. Original soundtracks to audiobooks and karaoke albums. Walt Disney Pictures films, Disney Channel Original Movies, Walt Disney Theatrical productions and other feature-length productions. The Disneymania and Radio Disney Jams albums.

Awards
Best-selling album in two consecutive years: High School Musical (2006) High School Musical 2 (2007)

Production of tours: The Cheetah Girls Hannah Montana

Hollywood Records
It is a record of the Walt Disney Group. Artist: Plane White Ts Selena Gomes & The Scene Jesse McCartney Bella Thorne Lucy Hale Demi Lovato Zendeya R5

 Develop new business models to levitate the risks associated with them.
Overcome 2 entertainment industrys challenges: - File sharing - Copyright infringement.

Adapt and change their management system in order to integrate into the digital age. Follow its philosophy To make people happy.
Recognize new technology trends and develop plans to minimize the risks associated with technology.

Thank You!