Professional Documents
Culture Documents
An exercise in nation-branding An economic platform for MNC An international media event An expression of global consciousness
Competing individuals
Coubertin and the first modern gamesGreece 1896- Pan human unity in a time of rising nationalism The Platonian ideals- athletics Participation is open Recognizing nations but not elevating them
Nation branding
Themes of games: The aboriginal Heritage (Sydney 2000) Greek heritage (2004) Beijing (2008) One World- one Dream. Vancouver With glowing Hearts London Inspire a generation Going for national gold- USA, China, UK, Russia but also everyone else- Who won in London? National uniforms, national TV spin, competing nations rather than competing individuals. Citizenship changes to boost natiional results Participation of politicians ( Boycot debates)
Olympics as economics
The sponsors- Coca Cola, BMW, Mc Donalds, Lenovo, The taxpayers The economic effects? Surplus deficit for the games for the country For the individual sports
Olympics as media
The role of USA TV- main contract- own cameras. Now choice of feed Who watches? The age problem The same event??
Focus, agenda Each nation sees different things: Us against the world. Injected profiles into coverage Some direct and using the feed. Others time delay because of time differences Luo Qing, Encoding the Olympics, Special isssue of the International Journal of the History of Sports, 2010 (Andrew Billings, Olympic Media, Routledge 2009)
As consciousness
The global moment- West is out - glob is in Globalization as institutions- e.g. education Globalization as contending views and/or common perspectives Why is globalization important?
Geographic Representations
A projection, when speaking in terms of mapping, is the view given of the subject by the cartographer. For centuries, such map projections subtly pointed students toward the northern hemisphere and its great societies, and away from the southern hemisphere where water and barbarism prevailed