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MANAGERIAL ECONOMICS 1
LINEAR PROGRAMMING
A technique that seeks to solve resource allocation problems using
the proportional relationships between two variables.
A mathematical technique for solving constrained maximization and
minimization problems when there are many constraints and the
objective function to be optimized, as well as the constraints faced,
are linear.
1. Others
a. Least-cost route
b. Best combination of expense in advertising
c. Best routing of telephone calls
d. Best portfolio of securities
e. Best allocation of personnel, etc.
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De fini ti on of Te rms:
Prod ucti on Proces s – the activity through which the use of various
input combinations or ratios is undertaken; can be represented by
a straight line (ray) from the origin of the input space.
Fea sible Regi on – the area of attainable input combinations; along
which the best or optimal solution lies.
Objectiv e Fu ncti on – the function to be optimized; refers to either
profit maximization or cost minimization.
(I nequality) C ons tr aints – the level to which the firm can use up,
but not more than, specified quantities of some inputs; or to which
the firm must meet some minimum requirements.
Non -neg ati vi ty C ons tr aint – the measure that indicates that the
firm cannot produce negative output or use a negative quantity of
any input.
Deci sion Vari ables – the quantities of product to produce in order to
maximize profits or inputs to use to minimize costs.
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Figure 1. The Firm’ s Prod uction Proc esse s and
Isoq uan ts
The left panel shows production Process 1 using K/L = 2, Process 2 using K/L = 1, and Process 3 using K/L = 1/2 that a
firm can use to produce a particular commodity. The right panel shows that 100 units of outputs (100Q) can be produced
with 6K and 3L (point A), 4K and 4L (point B), or 6L and 3K (point C). Joining these points, we get the isoquant for 100Q.
Because of constant returns to scale, using twice as many inputs along each production process (ray) results in twice as
much output. Joining such points, we get the isoquant for 200Q.
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Figure 2. Fea sib le Region an d Optimal Solu tion
Picture 1
With isocost line GH in the left panel, the feasible region is shaded triangle 0JN, and the optimal solution is at
point E where the firm uses 8L and 8K and produces 200Q. The right panel shows that if the firm faces no
cost constraint but has available only 7L and 10K, the feasible region is shaded area 0RST and the optimal
solution is at point S where the firm produces 200Q. To reach point S, the firm produces 100Q with Process 1
(0A) and 100Q with Process 2 (0B = AS).
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PR OFIT M AXI MI ZATI O
N
Example.
FIRM-A produces only two products, Product X and Product Y. Each unit of
Product X contributes $30 to profit and to covering overhead (fixed)
costs, and each unit of Product Y contributes $40. Suppose further that in
order to produce each unit of Product s X and Y, the firm requires inputs
A, B, and C.
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Solution:
Step 1 Express objective function as an equation and the
constraints as inequalities.
∏ = $30QX + $40QY
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Figure 3. Feas ib le Re gio n, Isopr ofit Li nes and Pr ofi t
Maxi miz at ion
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Step 3 Show the algebraic solution and results
At point D: where QY = 0
(Input A) 1QX + 1QY ≤ 7 substituting QY = 0
Thus: QX = 7 and QY = 0
At point E: where Qx = 4
(Input A) 1QX + 1QY = 7
(Input B) _0.5QX + 1QY = 5
0.5QX = 2 substituting Qx = 4
Thus: QX = 4 and QY = 3
At point F: where Qy = 4
(Input B) 0.5QX + 1QY = 5 substituting Qy = 4
(Input C) 0.5QY = 2
Thus: QX = 2 and QY = 4
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Step 3 – Continuation… (algebraic solutions and results)
The quantity of Products X and Y (QX and QY) at corner point D is obtained by substituting QY = 0 (along the QX
axis) into the constraint equation for input A. QX and QY at corner point E are obtained by solving simultaneously the
constraint equations for inputs A and B. QX and QY at point F are obtained by solving simultaneously the equations for
constraints B and C. Corner point G can be dismissed outright because it involves the same QY as at point F but has
QX = 0. The origin can also be dismissed since QX = QY = ∏ = 0.
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Step 3 – Continuation… (algebraic solutions and results)
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CO ST M IN IM I ZAT IO
N
Example.
Assume that the manager of a college dining hall is required to prepare meals that
satisfy daily requirements of protein (P), minerals (M), and vitamins (V). Suppose
that the minimum daily requirements that have been established at 14P, 10M, and
6V. The manager can use two basic foods (meat and fish) in the preparation of
meals. Meat (food X) contains 1P, 1M, and 1V per pound. Fish (food Y) contains 2P,
1M, and 0.5V per pound. The price of X is $2 per pound, and the price of fish is $3.
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Solution:
Step 1: C = $2QX + $3QY (objective function)
1QX + 2QY ≥ 14 (protein constraint)
1QX + 1QY ≥ 10 (minerals constraint)
1QX + 0.5QY ≥ 6 (vitamins constraint)
QX, QY ≥ 0 (non-negativity constraint)
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14
Step 3:
E 6 4 $2 (6 ) + $3 (0 ) $24
F 2 8 $2 (2 ) + $3 (8 ) $28
F 0 12 $2 (0 ) + $3 (1 2) $36
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LINEAR PROGRAM MING AND LOGIST ICS
IN THE GLOB AL ECONOMY
Logistics Management refers to the merging at the corporate
level of the purchasing, transportation, warehousing, distribution, and
customer services functions, rather than dealing with each of them
separately at division levels.
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LINEA R PRO GRAMMIN G:
THE U SE OF COMPU TER PROG RA M/S
Case
Name of Business: Maximus Computer Company (MCC)
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Microsoft Excel SOLVER
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Othe r Comp ut er Sof tware :
LIN DO
GI PAL S
GU LF
LIPSOL
IMP S LP, et c.
http://www.lehman.com/who/
http://www.guardian.co.uk/business/2008/sep/15/lehmanbrothers.creditcrunch
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Maraming salamat po…