Group- 3 Product Manager

Absolute Life Experience Ltd.

About the company
Mumbai based service company that will provide an augmented reality experience for the travelers, including healing and therapeutic massage along with entertainment and also extraordinary suggestions for fantastic experiences in and around the city

LOGO

Vision To be the world leader in providing comfortable & quality journey

Mission: To provide a pathway to wellness, well being, and worth through professional, convenient and affordable massage and entertainment

Our philosophy
CALM : Delivering you peace in this hectic world CINEMATIC : Enraptures your imagination CARE : Ensure you feel valued COMFORT : Ensure you feel like home CAPTIVATE : Ensure you feel Enthralled & Fascinated)

Relax your body, charge your mind & enjoy every moment of journey with us

ORGANISATION STRUCTURE

CEO & M.D

CFO

R&D Head

CHRO

Head, Sales & Marketing

Designing and Manufacturing Head

Accounts & Auditing

Production Manager

Human Resource Manager

Product Promotion Manager

Sales Manager

Engineers

Market development Team

Sales Team

Funded by Mumbai angels, IUVP (indo US venture partner) - They are angel investor

Idea Behind The Product

Traveling is a very boring experience especially if you are travelling alone a long distance Also in long distance travelling due to poor road conditions passengers mainly senior people and patients often feel back pain Our aim is to make travelling a wholesome experience and providing a world class service through our product "Massage chair and virtual reality panel" which would make traveling a love affair We will install this chairs into luxury buses and also First Class coaches in train

Product Description

It will be kit of many tools which will consist of a massage chair, headphone, led touch screen etc When the user will use this chair for foot massage, head or back massage it will give them a relief from pain Also by using the headphone and the LED touch screen the user can enjoy augmented reality; like a tour to his dream place and it will give him a feel of a real life experience Also other entertainments facilities like gaming will be provided

Product Display

Product Varieties

Our basic product is massage chair but we will customize it as per company requirement The different varieties will be like the following: Different massages like electromagnetic, steaming etc. Also we will customize it based on different entertainment packages i.e; gaming experience, netsurfing experience, augmented reality etc.

Competitor analysis Major competitors Panasonic JSB Fujiiryoki Family inada POD Comfort Feel at home Travel made easy

Growth Potential

Around 20% population of the metropolitan cities own a massage chair Entry of companies like Mercedes and Volvo recently in the luxury bus services Need for comfortable traveling especially longer routes Increasing health issues

Pricing and breakeven

Premium pricing model Not focusing on the numbers game Target- 50 chairs per annum S.P = 2.5 lakhs V.C = 1.75 lakhs (including SDA) Contribution = .75 lakhs hence breakeven should be achieved in around 2- 2.5 yrs depending on the fixed costs to be incurred

Sales Team

Appointment of person with prior sales experience in gaming and travelling industry Expertise having in-depth knowledge and reach of the sectors to be used Distribution of the product is to be done at B2B level: Tie-ups with the travel agencies and long distance travel service providers

Training of Sales Team

Employees to be trained about the functional aspects of the product Management would be involve in making pitch as it require multi-layered decision making and interaction

Sales Target Monthly target is to be set for sales person on the basis of the territories they are handling Sales target should be inline with the various promotional activities and market growth

Motivating Sales Force

We have to give a high rate of commission to motivate our sales team Upon achieving the sales target we will give them company shares as bonus Promotion opportunities will depend on their target achievement We will try to create a ownership mentality among them Mentor them rather than monitoring

SALES PITCH

Air Conditioned Bus Service Providers

SALES PITCH

Seat Manufacturers

Customised Bus manufacturers

Territory Planning
Region Southern Business District Key Areas Nariman Point , Ballard Estate , Fort Churchgate Worli, Prabhadevi, Parel, Lower Parel Bandra Kurla Complex , Kalina Western Suburbs(Andheri, Goregaon, Malad) Eastern Suburbs, Powai, LBS Road Navi Mumbai , Thane Hi5bazar , Sparco Products , Star and Perl Collection Target Customers ( Seat Manufacturers) Seats and Upholstery,

Extended Business District Central Business District Suburban Business District

Peripheral Business District

Territory Planning
INTER CITY AC BUS SERVICES ROUTES (TO AND FRO )

Mumbai
Mumbai Mumbai Mumbai Mumbai Mumbai Mumbai Mumbai

Pune
Goa Pune Banglore Shridi Shangli Ahmedabad Hyderadbad Neeta Tours & Travels, VRL Travels, Sharma Transports, SRS Travels

Manpower Planning
Team of Sales Executive and Representatives
a) Sales Executive: - Team of 2 dedicated skilful personnel responsible for calling up and make a brief sales pitch to fix up an appointment for sales presentation.
b) Sale Representatives: Team of 4 personnel responsible for a) Paying visits to seat manufacturers and ac bus service owners and generating leads b)Making sales presentation. c) Follow up with leads to closure.

Digital Outdoor Radio

TV

Integrated Marketing Channels

Radio Television Digital OOH Print

Channel Distributions

Print is one of the most efficient mediums to connect to B2B vendors. TV has the highest reach in Indian market Radio is one of the best mediums to create Brand Recall Digital medium can keep the youth interested OOH always as a recall medium.

Channel Distributions

Print

Business Today Forbes Entrepreneur Outlook Business India

Object Handling

Object Handling for Sales forces

I havent got time

Customer really does have a lot to do Empathy with his busy schedule and reschedule appointment time with him when he is free No time means No interest Ask Why arent you interested in our product? This is newest technology, you would definitely like it if you saw its function. The market is getting statured, our product has long term tendencies and give your company a technology advantage can attract more customers and serving them better.

 I am not familiar with your company

Give customer detail information about the former and about company profile (year of establish, how many employees, where is manufacturing units) Present list of former clients with details contact Invite the customer to visit our firm Show them ads about our company Compare our advantage our product with other known brand in the market.

 I want to think it over

Ask why then show them about product benefits

Give them a product trial run and help them survey customers think about product
We lack the experience for such new technology

Show customer about documentary material, such as drawing, details photographs, slides, film, expert opinions about massage chair.

 Your product or service isnt a priority for your customer

If your customer has other priorities that are more important, help him or her identify an option thats affordable, or encourage him or her to come back when the situation has changed.

Interest but fear of increasing cost Calculate for the customer what profits he will achieve, what cost he has to invest on. Function of massage chair will attract more customers for using companys service in terms of health conscious.

 Come back in long period of time Contact to customer to ask a favor for placing an earlier
order. If possible give him chance for experience product in advance. Keep in contact through phone to check whether the customers circumstances have changed. Remind them of your appointment along with information such as upcoming prices, products, new offers, etc. Also updated those information also by email

 Your customer has no good reason to change

If youre trying to persuade someone to use a different product or service, or buy it from a different supplier, you have to account for inertia a bodys natural resistance to change position. Answer the question, Whats in it for them if they change? Customers choose a different product, service, or supplier either because theyre unhappy with their current product or service, or they need what the new product or service can do for them.

Product Launch
The Launch Pad
1. 2. 3. 4.

Step 1 Initial launch for the long distance routes within Maharashtra

Step 2 Since it is a premium product and more of a B2B sales, luxury buses would be the main customers

Step 3

Step 4 An app developed to give a virtual experience of the complete journey and all the facilities

Corporate fairs and other melas can be used as mediums for launch as well as for awareness generation

Business Expansion
1
Service customization for cabs, private cars, luxury trains

Roping in service providers such as TabCab, Meru, CoolCabs, Indian Railways, etc

THE JOURNEY AHEAD

3

Tie-ups with bus service providers across various states

Such as Redbus, Neeta Volvo, MSRTC, Paulo travels

Scaling up operations to other major routes in the country

Mumbai Goa, Bangalore, Hyderabad, Ahemadabad , Indore, Bhopal, ..

THANKS