LUSTRE PAINT

DEEPANSHU MAINGI PRITY AGRAWAL AMAN TRIVEDI HARSH SHAH SIDDHANT GUJAR

 Paints and coatings, which provide two primary functionsdecoration and protectionare of considerable economic importance. About 45% of the coatings produced worldwide are used to decorate and protect new construction as well as to maintain existing structures, including residential homes and apartments, public buildings, and plants and factories Paint and coatings demand will witness yearly growth of more than 5%, reaching almost 46 metric tons in 2015 by which time the industry is expected to be worth $142 billion.

CHALLENGES
There are certain challenges which the industry is facing as of now which mainly includes environmental rules and regulations and threats of substitutes. The major factors which will contribute in the growth of the industry include increase in vehicle production, growth in global construction spending, increasing urbanization and growing global economy.

COMPETITIVE LANDSCAPE
Demand is driven by industrial production and the housing market. The profitability of individual companies depends on technological expertise and efficient production. Small companies can compete successfully with large ones because of the large number of paints and coatings used for a wide variety of applications, including decoration, water resistance, and corrosion resistance.

 The unorganised sector controls around 35% of the paint market, with the organised sector accounting for the balance. In the unorganised segment, there are about 2,000 units having small and medium sized paint manufacturing plants. Top organised players include Asian Paints, Kansai Nerolac, Berger Paints and ICI.

DEMAND
Decorative : Major segments in decorative include exterior wall paints, interior wall paints, wood finishes and enamel and ancillary products such as primers, putties etc. Decorative paints account for over 77.3% of the overall paint market in India. Demand for decorative paints arises from household painting, architectural and other display purposes. This segment is price sensitive and is a higher margin business as compared to industrial segment. Industrial: Three main segments of the industrial sector include automotive coatings, powder coatings and protective coatings. The industrial paints segment is far more technology intensive than the decorative segment.

MANUFACTURING PROCESS
1 RAW MATERIALS Additives, solvents, resins ,oils , ortho xylene , pigments , extenders and minerals are the raw materials required for paint manufacturing. 2 MIXING Resin , pigment and solvent are mixed to produce an even mill base. 3 MILLING Mill base produced at the pre mixing process is sent to the dispenser to finely disperse the pigment particles. 4 BLENDING Resin, additive agents and so on are added to the mill base, the dispersion of which is completed. Also, the colour phase is adjusted with colour materials. 5 FILTERING Blended and toned paint is filtrated. 6 PACKING Filtrated paint is packed into a container. 7 SHIPMENT Produced paint products are transported to shipyards, construction sites and industry product plants, and so on to bring rich colour into our lives.

RAW MATERIAL
Pigments, extenders , minerals Additives Solvents Oils Ortho xylene

ACTIVITY BASED COSTING

Direct cost is calculated on per litre ratio. Packaging is calculated on 1ltr , 4ltr ,10ltr and 20ltr. Utilities are calculated on number of units produced. Manpower is equally divided. Depreciation is also divided equally.

COST PER UNIT VIA ACTIVITY BASED COSTING