Professional Documents
Culture Documents
Adapted from OCR , Victoria Allen, Head of Media Studies, Thomas Rotherham Sixth Form, Examiner for A2 Media Studies SLH
Section A 1a is entirely concerned about skills development, but you will be expected to write about one specific area:
Digital Technology Creativity Use of Real Media Texts Research and Planning Post Production
Pre-Production
Production
AS A2
Post-Production
Q1a)
Research
refers to looking at real media and audiences to inform your thinking about a media production also how you record all that research; Planning refers to all the creative and logistical thinking and all the organisation that goes on in putting the production together so that everything works again gives you the chance to write about how you kept records of it.
Q1a)
Conventions
Real media conventions involve consideration of other texts that you looked at and how skilfully you were able to weave their conventions into your work or ways in which you might have challenged them.
Q1a)
Digital Technology
refers to hardware, software and online technology: the cameras, the computers, the packages you used, and the programs online that you have worked with. It is worth considering how all this inter-links.
Consider how you used digital technology in :
Q1a)
Post Production
falls under digital technology as well, so if it would probably represent an expansion of points you'd make in one section of digital technology. It is really about everything you do after constructing the raw materials for your production; so once you have taken photos and written text, how do you manipulate it all in Photoshop or desktop publishing for a print product or once you have shot your video, what do you do to it in editing.
Q1a)
Creativity
involves thinking about what the creative process might mean.
making of the old, re-arranging of the new, something new that communicates something to someone, something original.
consider where your ideas came from how you worked collaboratively to share ideas, how you changed things or how you used tools like the programs to achieve something imaginative.
It isnt vital that there is theory but if it helps support your answer then your application of it and understanding can be credited.
Question 1b
Adapted from OCR SLH
Narrative
Essentially, the basic and familiar narrative theories can be applied to many video pieces you have undertaken. Ideas about juxtaposition of elements are useful in helping to explain how shots are positioned next to each other creating meaning for the viewer.
Audience
Again, there are numerous ways to tackle this and an idea about each allows the students to fully show they understand the concept.
How the audience is represented, how the product can be applied to audience effects/reception/pleasures theories, how the product is a reflection of ideas about changing audience consumption habits, how the audience for the text was constructed and researched.