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Team:- TITANS
NEHA DALVI SUKHADA MANJREKAR MARYANN SOUZA AKSHADA DESAI DHARMISTA DAGA ANIL MOURYA
Huge market to capture. Minimum profits New flavor for customers. Minimum profits (currently). Few competitors.
Place
Target Market: Mumbai, Maharashtra. In initial phase we would be outsourcing GOLU SNACKS processing & packaging of under Tinee Minee Agro Ltd. Mode of transport: Road Distribution channel: Big-Bazar, Retail stores, General stores.
Target Market
Primary Market
-Kids- fond of crunchy snacks (carrtoons & animal shapes) -Teens- More experimental
Secondary Market
- Local transport, Railways -Movie theatres, Malls, Amusement parks.
Pricing
As a new comer our pricing strategy is to introduce our product in the market at lower prices so as to create huge demand & then compete with others. High quality, Low pricing. Expect to make profit in volume.
Pricing Model
Promotion
As we are in the Introduction phase, our objective is to create brand awareness through Informative Advertising.
Use of Print media Radio Advertisement, Jingles. Posters in General Stores Sample Distribution Organizing Events TV commercial
Web Marketing
facebook
Creating a page on facebook. This will enable the brand to keep its consumers engaged & updated on the introduction of new flavors & events. Creating an active account on a micro-blogging site such as twitter, where regular tweets on product and event updates will ensure interactivity. Followers will be encouraged to tweet their suggestions on new flavors
Market Segmentation
Dividing a market into distinct segments:
1) 2) 3) 4) Geographical variables Demographic variables Psychographic variables Behavioral variables
Geographic By leveraging the benefits of liberalization and integration of the markets of the world, will seek to serve both domestic & rural customers. Metropolitan cities, major towns of the neighbouring states. Density of Area: Urban, semi urban, rural. Climate: Tropical.
Demographic Age: all age groups. Gender: male & female Income: low, middle, high.
Behavioral User perceive snack as a pass time. Users have snack to change the taste alternative to daily meal. Users spend on product related to health. Users enjoy snack as an intrinsically enjoyable activity in it. Benefit sought.
Marketing Strategy
Different packaging. Freebies. Campaign. Sponsorships. Affordable price.
SWOT analysis
Low Price Quality Varity of Products New in market High cost involved Brand acknowledgement Late entry in market
SWOT
Participation with growing industries. Cut throat competition. Unstable government policies
Competitors