ANIMA Annual Report

Achievements of Year 2
9-2003 / 9-2004
Proposals for Year 3
9-2004 / 9-2005
3rd ANIMA Annual Conference

Rome, 6-7 October 2004

ANIMA
Réseau Euroméditerranéen d’Agences de Promotion des Investissements
Euromediterranean Network of Investment Promotion Agencies
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Introduction
Presentation of participants (everyone)
Logistics of this conference (ICE)
Objectives and overview of these workshops
 Annual report
 Action plan for year 3
 Major events
 Feed-back from Med IPAs
 Beyond ANIMA…
But, first, where are we now?

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Part 1. Report on year 2
During year 2, ANIMA has really taken off
 Numerous operations (maybe too much for some IPAs)
 Change of scope (from training to preparation of concrete action)
 Project well known and appreciated in the FDI community
Our means have also increased
 Full team in place
 Staged implementation of tools and methods
 Better recognition of ANIMA in MEDA and EU countries
 Confident relationship with EC –amendment 3, « cruise regime »-
High expectations from Med IPAs and local partners
 However the programme ownership by Med IPAs has still to
progress
But let us come back first to the starting point…
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Reminder of
last year conclusions
The context
 23-25 October 2003: annual ANIMA conference with EC, all Med and
some EU IPAs
 Recommendations from Ms Colomb-Nancy, EC
 Input by Pr Ibrahim Souss (mid-term vision of MEDA IPA needs)
 Final deliberation and conclusions by ANIMA partners
What resulted from this conference?
 The decision to get closer to the mutual tool wished by most Med
IPAs –more concrete operations, demand-driven programme, better
association of Med IPAs
 The need to amend the existing contract (amendment 3)
A strategy based on three objectives was decided
 Focus on concrete achievements
 Make beneficiaries (Med IPAs) more accountable
 Exploit the ANIMA momentum
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Objective 1. Focus on
concrete achievements

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Objective 2. Make beneficiaries
(Med IPAs) more accountable

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Objective 3. Exploit
the ANIMA momentum

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How did we address

these objectives?

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Points treated
a. The team
b. Global achievements
 Operational report
 Financial report
c. Main activities
 Capacity building (seminars)
 Studies
 Web site
 Data bases (MIPO)
d. Search for concrete results
 Via micro-projects, e. g. franchise sector
 Re-investment by diasporas (MEDA-Entrepreneurs)
 MedIntelligence: technoparks connected throughout MEDA
e. Promotion
 Road-shows in Italy, Spain in 2004 (+UK, France, Germany?)
 Euro-Mediterranean Investment Summit (Marseille, 1/2005)
f. Country reforms
g. ANIMA’s impact
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a. An enlarged ANIMA team
ICE (Alessio Ponz de Leon, Raffaela Di Emidio)
DI (Laila Sbiti and her colleagues)
Invest in France-AFII
 Existing team (Véronique Ledru, Nadia Bibi, Delphine Bréant,

Stéphane Jaffrin, Fabrice Hatem, Bénédict de Saint-Laurent)

 Enlarged to: Philippe Parfait (business development), Chadia

Mokhchane (economic intelligence), Chantal Vié (technical

assistance), Jean-Paul Debrinski (MEDA investment charter), Farida
Blidi and Louise Gibbons (€Med Investment Summit)
Efficient counterparts in 12 MED IPAs and 12 EU IPAs (mostly regional)
 Ahmed El Sayed (Egypt), Nizar Atrissi (Lebanon), Christos Loizides

(Cyprus), Fatma El Ghanmi (Tunisia), Mario Galea (Malta), Jafar

Hdaib (Palestine), Mazen Homoud (Jordan), Özlem Nudrali (Turkey),
Nadia Okar (Syria), Rachel Roei (Israel), Djamel Zeriguine (Algeria)
 Tuscany, Lazio, Marche, Turin-Piedmont (Italy), IVEX (Spain), Invest

in Bavaria (Germany), Euroméditerranée, Provence-Promotion, Côte

d’Azur Développement, Franche-Comté Expansion, Alsace (France),
Invest in Denmark
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A team work…
Human results
 Good co-operation spirit
 Daily work with a network of 100 persons passionate by the
development of MEDA region!
 Free / open exchanges
A real team work
 Almost all ANIMA operations are co-productions!

… to be strengthened
Secondments from Med IPAs
 Eva Seddik –GAFI-, Yassine El Moutchou –DI-, hopefully Rania
Sobar –JIB-, plus 2 slots)
New EU partners
 Tuscany, Lazio, Invest in Sweden Agency, SPRI-Euskadi, Andalucia,
OFISA-Belgium, etc.
‘Associated’ partners
 ASCAME, WAIPA, Microsoft, EIB, etc.
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b. Global achievements
What ANIMA has delivered

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Operational report
1st focus: capacity building
 28 seminars (EU, regional and local MEDA seminars) so far
 Most of the MEDA seminars have been the occasion for a
significant FDI Information Days with Government,
diplomats, companies etc.
 6 internships this year, 8 in total, with positive results
2nd focus: economic intelligence & concepts
 Data bases, observatories (MIPO)
 Studies and preparation of pilot operations
3rd focus: networking & MEDA promotion
 Completion of the ANIMA web site, referencing etc.
 Newsletters and news server
 Participation in EuroMed events & numerous conferences
 Launch of the road shows & BtoB contacts
 Launch of the Mediterranean Investment Summit
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Effort in terms of quality
MEDA deserves the best…
 EU IPAs really offer up-to-date methods and approaches
 Use of international standards (in training, studies, databases, web,
events, communication etc.), with adaptations to MEDA specifics
 A major effort on studies –10 launched this year
 New data bases for business development / investment generation
A programme well recognised
 Visible outputs (publications, major events, etc.)
 Web site > 10,000 visitors a month
 More than 200 quotes this year in specialised media /newspapers
Limits, possible improvements
 The team was often too small, too busy for a programme which
implies one major operation per week (50 per year!)
 The load on AFII is particularly high (85% of operations so far)
 Some pressure on logistics (per diem)
 Improvements needed in the follow-up of actions
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Financial report
Resources used in year 2
 EC (from 1/7/2003 to 1/7/2004) €820,000
 Marseille city and Région PACA €220,000
 Contributions in kind -Med IPAs €100,000
 Contributions from EU IPAs €150,000
 Total resources €1,290,000

Main expenditures
 ANIMA team (PMU) €280,000
 Of which travel €34,167
 Operational expenses €1,010,000
 Seminars, study trips, events, internships €830,000
 Web site, newsletter, data bases & studies €180,000
 Total expenses €1,290,000
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c. Main activities
Capacity building
Seminars
 An impressive (quantitative) result…
 Regional seminars associated to local events are more
efficient
 Remarkable « information days » (e.g. Algeria, Syria, etc.),
sometimes repeated later on (e. g. Egypt Invest)
 Evaluation: need for more case studies, visits, contacts with
business; good appreciation of most experts; building of a
MEDA « community » ; importance of exchanges
Internships
 Uneasy start, but 6 realised this year (vs. 2 in 2002-3)
 Good level of interns
 Important for developing practical EUMEDA connections
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 ANIMA Seminars & Forums
17/9/02 19/9/02
dates & topics
FDI issues in MEDA. ANIMA Launch Conference Paris
25/11/02 29/11/02 Maximising FDI and IPA strategy Malta
9/12/02 20/12/02 Communication & territorial marketing Marseille
12/1/03 16/1/03 Economic intelligence, project identification Cairo
27/1/03 31/1/03 Prospection network & support to investors Tunis
22/2/03 24/2/03 MEDA Franchise Forum Barcelona
24/2/03 28/2/03 Maximising FDI and IPA strategy Rome
24/1/03 25/1/03 ANIMA Presentation. WAIPA Forum Geneva
10/3/03 12/3/03 Assises Méditerranéennes de l'International Marseille
17/3/03 21/3/03 Building IPA strategy and communic. Cyprus
5/5/03 9/5/03 IPA creation & strategy Rabat
18/5/03 28/5/03 Visit of EU technoparks and IPAs Nice, Valencia, Munich
2/6/03 6/6/03 FDI economics & studies Marseille
2/6/03 4/6/03 World Free Zone Convention Brussels
21/6/03 25/6/03 Maximising FDI and IPA strategy Alger
23/6/03 27/6/03 IPA creation & strategy Ankara
30/6/03 4/7/03 Préparation des offres territoriales Marseille
8/7/03 10/7/03 A common tool for regional investment cooperation Marseille
14/7/03 17/7/03 Communication & marketing territorial (in French) Rabat
15/9/03 19/9/03 The Med IPA seminar for webmasters Marseille
15/9/03 19/9/03 Venture Capital + SME Conference AgriTech Fair Tel Aviv
28/9/03 2/10/03 Territorial marketing Cairo
12/10/03 16/10/03 Country marketing and project identification Amman
19/10/03 23/10/03 Economic intelligence, communication Ramallah (Palestine)
19/10/03-23/10/03 MEDA FDI Performance. 2nd ANIMA Conference Marseille
8/12/03 12/12/03 MEDA-Entrepreneurs Workshop n°1 Marseille
8/12/03 12/12/03 Intégrales de l’Investissement Rabat
19/2/04 21/2/04 2nd MEDA Franchise Forum Barcelona
22/2/04 27/2/04 MEDA-Entrepreneurs Workshop n°2 Istanbul
08/3/04 12/3/-04 IPA Economists Meeting n°2 Marseille
15/3/04 19/3/04 IPA webmasters N°2 Ifrane, Morocco
26/4/04 01/4/04 Visit of Italian IPAs and road shows for investors Marche, Tuscany, Latium
27/4/04 30/4/04 MEDA-Entrepreneurs Workshop n°3 Marseille
15/5/04 20/5/04 After-care & MEDA Entrepreneurs Alger
17/5/04 19/5/04 Building the IPA communications skills Gaza (Palestine)
26/5/04 28/5/04 IPA managers meeting n°2 + La Baule Investment Forum La Baule
26/5/04 28/5/04 FDI Statistics Beyrouth
07/6/04 11/6/04 Investment generation/ Road-show in Spain Valencia, Barcelona
14/6/04 16/6/04 IPA development and strategy AFII Damascus
28/6/04 02/7/04 Investor Targeting & Economic intelligence Nicosia, Cyprus
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Studies realised or launched

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Role of the ANIMA studies
We still believe in the cycle studyseminaraction
 Knowledge is a pre-requisite to act properly
Problems met with studies
 Limited means (25 to 30 days per study –not enough)
 Delays in definition (ToRs), launch procedure
 Some studies are not totally satisfactory
 Translation/publication issue: we want to translate to
English and publish only when the text is good enough and
stable
However, several reference studies issued by ANIMA
on FDIs to MEDA
 Sector studies
 Strategic studies
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Promoting the region:
ANIMA publications

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http://www.animaweb.org
The reference web
site on investment
in the
Mediterranean
10,000 visits per
month, now
5 headings
 About ANIMA
 Invest in the
Mediterranean
 Country opportunities
 Business opportunities
(sectors)
 ANIMA intranet
French & English
400 pages in both
+ on line info

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Recent investment trends
570 major investment projects to MEDA detected since 1/1/2003
During January-September 2004, MEDA improves its share vs.
Central/Eastern Europe, its main competitor (66% vs. 61%)
Around 350 FDI projects expected this year (vs. 275 in 2003)
Main sectors so far
 Data-processing & software + consultancy : 60 projects!
 Chemicals and drugs: 42 projects
 Automotive: 41 projects, most of them big (e.g. Turkey)
 Tourism: 41 projects
 Agro-business: 36 projects
 Textile: 34 projects
 Telecoms and internet operators: 32 projects (everywhere)
 Electronics, electrical equipment: 31 projects
 Transport and utilities: 30 projects
 Energy: 26 projects (Algeria, Egypt…)
 Home equipment and retail: 25 projects
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The MEDA mutual tool: MIPO
Investment Project Observatory
A Mediterranean Observatory
on Investment Projects
 All MEDA investments or
prospects (realised or publicly
announced)
 Use of >10,000 news per day!
 On-line access on ANIMA web
site
 An annual report
 An on-going process
(contribution from some Med
IPAs)
Comparison with other
observatories managed by
Invest in France (France,
wider Europe, Eastern Europe)
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MIPO’s economic intelligence
Reuters economic
newsflow (>10,000 Semantic ANIMA
news per day) +Dow analysis team
Jones, Lexis-Nexis

Selection of 700
Open data bases
www.kompass.fr, to 1,000 news
www.societes.com, and alerts per
www.lexpansion.com year for MEDA IPAs & other
partners
Internet
Monitoring
of companies Mediterranean
Investment Around 300
Project projects and
Others sources
Fairs Observatory leads detected
Listing (MIPO) per year

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MEDA becoming
a pow er ho use
35 projects announced over €100 million
Car industry (boom in Turkey!)
 Manufacturers
 Suppliers
A ‘Hi-tech MEDA Valley’ is emerging (mainly Maghreb)
 Call centers, software development, internet-based services
 Mobile phone, electronics (cars, home appliances, chips, etc.)
Relocations from Europe
 Textile
 Home equipment etc.
Early signals of strong take-off in several countries
 Lawyers
 Training, consultancy etc.
 Bank, insurance, rating agencies
 Privatisations
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MIPO contributes to
restoring confidence
Promote the MEDA region
 Impressive list of FDI stories
 Several indicators of recovery
Make investors aware and
reassured about MEDA
 They often reason by imitating
competitors
 They feel more secure in
countries where others invest
MIPO on www.animaweb.org Help Med IPAs
 Promotion of their results
 Benchmarking with other Med
IPAs and Eastern Europe
 Knowledge dated base available
for studies and research
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d. Search for concrete results
Via micro-projects, e. g.
 Franchise sector (Euromed Franchise Forum, Barcelona)

 Flow of contacts / leads / projects detected via ANIMA

Via novel initiatives, e. g.

 Re-investment by diasporas (MEDA-Entrepreneurs)

 Road-shows in Italy, Spain in 2004 (+UK, France, Germany?)

 MedIntelligence: technoparks connected throughout MEDA

 Project profiler (to detect investors) in www.animaweb.org

Via surveys /reflections directed at MEDA niches

 E. g. textile, call centers, ICT, cosmetics, organic agriculture,

medicalised tourism, thalassotherapy, yachting

Via investment forums and BtoB meetings, e. g.
 Euro-Mediterranean Investment Summit (Marseille, 1/2005)

 1st Euromed Innovation and Investment Forum (4/2005)

 Assises Méditerranéennes de l’International (2003 & 2005)

 Intégrales de l’Investissement (Morocco), Egypt Invest, etc.

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ANIMA rationale for franchise
High growth, variety of franchise businesses
 Morocco: from 42 franchise networks in 1997 (200
points of sale) to 150 franchise networks in 2003
(700 points of sale)
 Egypt: from 7 food networks in 1990 to 34 in 2003
Job creation
 On average, 13 direct jobs and 20 indirect jobs
-suppliers etc.
Moroccan Simple business format
leaflet on  Ideal for emerging entrepreneurs
franchise Partnership, learning
Source: DI  Link franchisor-franchisee
 Transfer of knowledge and management methods
Adapted to MEDA’s situation
 Most of the risks are taken by the franchisee and not
the franchisor
 Intégrales de la Franchise launched by DI Morocco
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Re-investment by diasporas
Several MEDA countries have a
large-scale emigration
Huge emigrants’ remittances
 2nd source of external funding
in developing countries
MEDA entrepreneurs living
abroad encouraged to
 Investing back in their home
country
 Introducing new technologies
or management methods
Use of the Marseille “Home
Sweet Home” example
 Project directed towards young
Frenchies installed in the
Silicon Valley or London City
MEDA-Entrepreneurs is
reproducing the concept in 7
MEDA countries
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MedIntelligence
Survey of MEDA incubators,
technoparks & R&D centres
 250 to date!
Creation of a network
 R&D support to foreign companies
locating in MEDA
 Cluster strategies (‘Call Center Valley’,
‘Textile Valley’…)
 Multi-country researches (EU PCRD,
clinical tests, ICT…)
Benefits
 New (‘hi-tech’) image of MEDA
 Use of the 000s of engineers and
diplomees produced yearly
 Attraction of R&D driven foreign
investments

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e. Promotion
SMILE -New data base on leads
Leads = prospects or pre-investment information
Strategic for IPAs
 Source of projects if leads are converted into real
investments
 A confidential tool –different from MIPO
 A test file with 50 leads, submitted to your review
Three main sources
 AFII monitoring system for MEDA (cf. MIPO)
 Requests collected via the ANIMA web « business profiler
» (« define your project » questionnaire)
 BtoB contacts during fairs or road-shows
Could become a secured system on ANIMA intranet
 SMILE: Shared MEDA Investment Leads
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ANIMA road shows
e. g. Barcelona, June 2004
Get
projects!

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Launch of the 1st Euro-
Mediterranean
Investment Summit
The 1st international forum on investment
opportunities in the Euro-Med region
Goal: to create a reference event for the
Mediterranean businessmen
Marseille, Palais du Pharo, January 13-14, 2005
 Co-operation with "The Economist"
 2,5 days: conference, 12 workshops, exhibition
 Banks, institutions, companies, entrepreneurs, experts
300 to 500 participants expected

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MEDA stands at €MIS
A good opportunity to sell the MEDA region in
general and your country in particular
Proposed deal
 Mini-stand for each MEDA country (4 to 6 m2)
 Minimum equipment (table, seats, structure, banner)
 Space offered by ANIMA
 Design of the stand (posters, maps etc.) and documentation
by Med IPAs
 Commitment of presence of one attendant during 2.5 days
Our need
 Confirm your participation by 20 October 2004
 Attend the preparation meeting of 2-3 December 2004, MRS

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f. Country reforms
A difficult work area for ANIMA
 You represent sovereign countries
 Is this ANIMA job?
However we may help
 Need to assess (and improve) MEDA and country industrial
image
 Need to re-assure investors – hence an investment charter,
with a kind of scoreboard with objective indicators
 Need to convince decision-makers to « play regional » -only
the organised world areas will survive
Promotion is a must, but has to be based on a good
(or improving) product

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Image assessment
ANIMA work on image
 Why are private companies often reluctant to invest in MEDA?
In-depth interviews of top-level decision makers
 Positions: CEO, EMEA manager, local general director, location &
sourcing consultant, director of international strategy etc.
 Sectors: steel industry, electrical, cars, computer, garments, tobacco,
pharmaceuticals, logistics, tourism, bank, retail
 UK, Dutch, German, French, Japanese, US companies
First results about MEDA business image
 Main hindrances: practices, distrust of local partners, perceived
unstability, low internal demand, lack of common market
 Mixed image for business: trading, tourism, leisure… come first
 Confusion between Islam –islamism- terrorism
 Big gap image  reality (e. g. stability in Algeria, Syria)
Image (re-)building will take time and will imply:
‘Product’ changes + Image
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The MEDA Investment Charter:
A guarantee to investors
An objective, independent, permanent MEDA scoreboard
 With specific indicators on each country
 Market, business climate, economic performance
 Infrastructure & technology
 Governance & transparency …
 Based on existing and unquestionable data
 Doing Business (World Bank)
 World Economic Forum, IMD
 Rating agencies, etc.
An instrument showing countries’ commitment towards
reforms
 Virtuous process of "measurable" improvement
 A kind of ANIMA “label”
 Considered as a reliable benchmark by investors
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The MEDA Investment Charter
The ANIMA investor scoreboard

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Think regional
For investors, the weakness of regional intra-MEDA co-operation
is a major hindrance
Importance of intra-MEDA activities in ANIMA
 Networking, direct contacts etc.
 Regional seminars or events (>10 up until now)
 Testimonies and experts from Med IPAs
 Common workshops on non-competitive projects (MEDA-
Entrepreneurs)
 Regional presentations in road-shows (Maghreb, Machreq)
Intra-MEDA investment is growing (30 projects in MIPO)
New initiatives envisaged (examples)
 Possible MoU on investment between Israel & Palestine
 Common work on industrial relocations to MEDA (between CIDEM-
Catalunya and MEDA agencies)
 Common projects on sectors or sub-regions (promotion, industrial
co-operation with EU companies etc.)
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g. ANIMA’s impact

ANIMA, an accelerator for investment in MEDA

 IPAs on the move!
 Trust and self-confidence are back
People those who make the difference
 Hundreds of executives and staffs trained in Med IPAs
 Warm co-operation spirit among participants
 Bottom-up and regional initiatives are coming
Practical results
 Investments on the rise again (cf. MIPO)
 More than 10 projects per month directed towards Med IPAs
 Contacts established with more than 100 major world investors,
better aware of the region’s potential
 ANIMA active in most major EuroMed investment events
However: need for a change of speed
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Lessons learnt
ANIMA has to move from an EU vision to country ownership
 Need for more feed-back and participation from Med IPAs
 Wide range of Med IPA needs, some well advanced, some with
strong needs of technical assistance
Need to move from technical issues to more sensitive strategic
matters
 Key factors in attracting FDIs: Government commitment,
accountability, transparency, governance
Develop systematic multi-IPA networks
 As they exist in ANIMA for webmasters or economists
 Need for sub-regional programmes (reinforced co-operation)
Limited interest from non-latin EU IPAs
 Most agencies are small, result-driven, and competing
 ANIMA welcomes the participation of several regional IPAs
Need for sustainability
 The tree is growing. Fruits will come later…
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Part 2. Optimising the
workplan for ANIMA year 3

ANIMA year 3 priorities

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Main action lines
Our deadline for eligible operations: 14 September 2005
Our goals this year:
 Implement at least 80% of the programme
 Improve significantly the practical results: know-how transferred, flow of
FDI projects and leads, foundations set for a mutual MEDA instrument
 Get green light from EU and other sponsors to continue after 14/9/2005
Their satisfaction implies
 The continuation of core ANIMA activities (capacity building / economic
intelligence / web site…)
 More attention to specific IPA needs (technical assistance)
 The reinforcement of the network (federate all forces interested in FDI
development)
 The setting-up of a business development strategy
 Continued country reforms (testified by the MEDA investment charter)
 The building of a new industrial image for MEDA

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Points treated
a. The agenda for Sept. 04 -Sept.05
b. Involvement of Med and EU IPAs
 Secondments
 New partners
 Technical assistance missions
c. Focus on common tools
 Intranet development
 Shared data bases
d. Promotion and business development
 Events
 Use of studies
 Image building
 Start of business development /investment generation
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h. A dense agenda
Who takes what?

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i. Involvement of Med and EU IPAs
Secondments
Med IPA staffs (five) seconded to the ANIMA base
team in Marseille
 Young professionals
 Mission of interest for both the country and ANIMA
 2 slots still available until mid-September 2005
 Objective: prepare the future managers of a mutual
instrument, under the PMU responsibility
Conditions
 The IPA stays as employer and pays the basic salary
 Gross indemnity of €1,500 per month by EU
 Insurance needed for medical coverage
 Contract signed with AFII
 AFII provides office/work equipment
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Technical assistance missions
15-days expert mission with your IPA
Topic adapted to the specific needs of IPAs:
 Creation of an IPA
 Preparation of a road-show in Europe
 Development of a targeted investor data base
 Development of promotional tools, web site etc.
Process
 ToR prepared by the IPA (cf. proposed form)
 Expert data base supplied by ANIMA PMU (incl. all EU IPAs)
 Missions to be prepared well in advance with the expert
 Follow-up needed
 Importance of knowledge transfers
 The IPA will be fully responsible for the implementation and
results
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New partners associated
to ANIMA
EU IPAs
 Lazio (Italy)
 Tuscany (Italy)
 Marche (Italy)
 ISA (Sweden)
 SPRI (Spain)?
 CIDEM (Spain)?
 CzechInvest?
 Andalucia (Spain)?
Current partners  Wallonie (Belgium)?
Other partners
 WAIPA
 Microsoft, EIB (€MIS)
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j. Focus on common tools
Intranet development
 Need for on-line collaborative work (intra-consortium, intra-
MEDA, intra-all IPAs)
 Need to develop a part of the web site dedicated to IPAs,
with confidential content and access management
 Downloadings (slides, documents, resources)

Shared data bases (examples)

 Ani-Contacts
 List of EuroMed commercial events (Ani-Events)
 FDI observatory (MIPO)
 News server
 Shared library (resource center) To be
 Leads (SMILE) developed
 Top 500 companies in MEDA
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k. Promotion and business
development
Events

We are ready to consider any event with regional dimension

 Joining an existing event with relevant MEDA topic (e. g. SIAL, AMI etc.)
 Creating a new one: from MEDA conference -such as the Innovation &
Investment Symposium- to Country Investment Forum (cf. Egypt,
Carthage, Intégrales Maroc, Liban etc.)
To prepare action, we also need small-size forums per sector, with
business and government people from EU & Med countries
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Utility of sector studies
Priorities
 The 5 top sectors in MEDA for FDIs (textile, automobile,
tourism, agro-business, infrastructure and logistics)
 Two significant sectors (call centres & shared service
centres, cosmetics)

Output
 Opportunities for MEDA countries in these sectors
 Possible co-operation with EU industries –high demand for
coordinated approach (e. g. textile, automobile)
 Proposed round tables with EU federations, companies, Med
IPAs to discuss report findings during 2005 seminars
 Action plan with road-shows, presence in fairs/events,
design of promotion tools, use of seconded staff
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Utility of strategic studies
Address the 7 main issues identified concerning MEDA
FDI strategy
1. Delocations from EU (Michalet report)
2. Domestic re-investment by expatriates (Home Sweet Home)
3. Key investors in the region (Stefano Battiston report)
4. MEDA technology (inventory of technoparks/MedIntelligence)
5. IPA efficiency (Benchmarking report)
6. MEDA industrial image (Pérez report)
7. Future of Euro-Med co-operation on investment (Souss rep.)
Results to be discussed during EU/MEDA seminars
with interested IPA managers
 Preparation of action plans
 Pilot projects (e. g. MEDA-Entrepreneurs)
 Focused promotion (e. g. MEDA Innovation Forum) or image
campaign, etc.
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Image building
Despite the importance of politics and culture among the MEDA
handicaps…
 Regional conflicts, security concerns
 Lack of regional integration, fragmented markets « Mediterraneans
 Insufficient legal standards & practices are creative, but
 Few democracies unforeseeable and
 Powerful and sluggish bureaucracies unreliable »
 Low speed of privatisations
 Limited domestic savings –weak re-investment in the region
…A lot may be achieved to attract investors
 Potential growth is there (cf. Turkey GDP, 1st Quarter 2004)
 Stability and investment protection is there
 Need to inform about reality, e.g. Algeria, Syria, big markets
 Anticipate market integration (Euro-Med free trade zone in 2010/12)
But let’s make it known via efficient channels
 People, networks, events, public relations etc.
 Specific/targeted campaigns (airports, web, rating agencies, etc.)
 Use of opportunities (from tourists to migrants’ summer holidays)
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Upstream of biz development
Territorial marketing / Targeting
Poor MEDA performances, despite encouraging trend
 Compared to similar emerging countries, MEDA’s attractiveness is low
 Based on its economic fundamentals, the region should receive up to
€40bn in FDI every year (vs. €10 bn now)
In most MEDA countries
 Few domestic studies on FDI, no data bases, poor statistics
 Lack of territorial marketing
 Lack of investor targeting
 Lack of after-care (whilst 50% of projects are extensions)
Need for an in-depth reflection on country strategy
 SWOT analysis, comparative advantages
 Industrial policy (e. g. priority sectors, clusters, education)
 Positioning (unique selling position)  action
This concerns national issues, bt ANIMA may help (TA missions)
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Business development
Project generation
Need for a more agressive FDI search
 From passive or demand-driven promotion (web site, image, road-
shows etc.)…
 …To a more pro-active prospection of leads and projects
Possible ANIMA test organisation in 2004-2005
 Coordination by a new specialist (Philippe Parfait)
 A data base on leads, fed by various sources
 Coordinated participation in EuroMed events, road shows, forums
etc.
This is the right time for MEDA
 Eastern/Central Europe relative decline in 2004
 China’s over-investment could be favourable to MEDA after 2005
 A window of opportunity?

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 ANIMA
ANIMA: a value-added network
Increase the operational capabilities
of Med IPAs

Develop
the flow
of
projects
and FDI
to MEDA

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