GB TGI 2014 Q1 QUESTIONNAIRE CHANGES

NEW DATA IN ACTION

SHOPPING & RETAIL

SHOPPING FOR FOOD, DRINK AND HOUSEHOLD PRODUCTS
Added: Do You Use Click and Collect Service? Top four supermarkets for Click and Collect service users

Base: Main Shoppers

Source: GB TGI 2014 Q1

NON-ALCHOHOLIC DRINKS
SHOPPING FOR FOOD, DRINK AND HOUSEHOLD PRODUCTS
Added: Which of the following factors would you rate as most important when deciding which non-alcoholic drinks/brands to buy? Important deciding factors for
Ethical Empathisers Origin Other ingredients/composition Friend/family recommendations Added Health benefits Benefits Professional Recommendations Convenience Kings Location Packaging Origin Sales Promotions

Base: All Adults

Source: GB TGI 2013 Q1

OTHER MEDIA
CINEMA
Added: Which Cinema Did You Visit? Cinemas and Lifestages

Nest Builders

Flown the Nest Other Independent Cinema

Fledglings
Base: All Adults

Unrestrained Couples
Source: GB TGI 2013 Q1

SPORTS & LEISURE

TAKE-AWAY FOODS & FAST FOODS
Added: How often do you use a delivery service or drive-thru?

Once a Week or More Often

2 or 3 Times a Month
Once a Month Once Every 2 or 3 Months 2 or 3 Times a Year Once a Year Or Less Never

GB TGI 2013 Q1

LIFESTYLE STATEMENTS
MEDIA Lifestyle Statement Added:

Advertising within video or computer gameplay enhances the realism of the game
Games Consoles used by those to Definitely Agree with the statement

15% [840]

13% [207]

Base: All Adults that own a games console

Source: GB TGI 2014 Q1

HEALTH & PHARMACEUTICALS

CHILDRENS MEDICINE AND TREATMENT Brands Added

Source: GB TGI 2014 Q1

PERSONAL DEMOGRAPHICS

EMPLOYMENT INFORMATION
Commuter Groups Added Top Indexing Lifestyle Statements for commuter groups Commute into London I look on work I do as a career rather than a job : 70% [208] I like to listen to new bands 48% [167] I like taking risks 35% [154] Commute within London My friends are more important to me than my family : 19% [240] I want to get to the very top of my career : 52% [217] I am willing to sacrifice time with my family in order to get ahead : 35% [217]
Source: GB TGI 2014 Q1

PERSONAL DEMOGRAPHICS

EMPLOYMENT INFORMATION
Added: How do you travel to work? How do people travel to work in London?

13%

12%

15%

84%
15%

40%
27%
Source: GB TGI 2013 Q4

PERSONAL DEMOGRAPHICS

EMPLOYMENT INFORMATION
Added: How long do you normally spend travelling to work? (one-way)

Up to 15 Minutes

15-29 Minutes

30-59 Minutes

1-2 Hours

Over 2 Hours

Source: GB TGI 2014 Q1

PERSONAL DEMOGRAPHICS

EMPLOYMENT INFORMATION
Added: Do you work in the following locations?

Central London

Central Birmingham
Central Manchester Central Glasgow Central Edinburgh Central Cardiff Other City Centre Location

Source: GB TGI 2014 Q1

LIFESTYLE STATEMENTS PERSONAL APPEARANCE New Lifestyle statements and clothing brands
Fenwicks Oasis Coast House of Fraser

Ted Baker

Principles

Warehouse Laura Ashley I take great pleasure in looking after my appearance John Lewis Mango Jane Norman French Connection Miss Selfridge

People's opinion on my appearance is very important to me

Wallis

Sainsbury's Monsoon Bon March Bhs Debenhams M&S Peacocks Matalan Tesco Next New Look Superdry H&M TK Maxx Zara Top Shop Dorothy Perkins

River Island

Asos

Beauty comes from within To be beautiful is to be simple and natural

Gap IEvans

I tend to always buy the same beauty products

Asda/George

I dress in a young style

To me being beautiful means asserting my personality my difference

Primark

Littlewoods
Horizontal axis 1: 39% Vertical axis 2: 34% (Total Variance: 73%) Base: All GB TGI 2014 Q1 (October 2012 - September 2013) Copyright Kantar Media UK Ltd 2014

Source: GB TGI 2014 Q1