Mission Statement

To create a 360o model integrating CSR, Branding and Promotions through events.

Business Description
Event management company specializing in Corporate Social Responsibility events Designing, developing and delivering customized events Target Segment: Corporate sector

Business Rationale
Growing concern for CSR Policy change No specialized agency First movers advantage

Ownership Pattern
Private Limited Company Limited liability Inspires trust Ability to attract capital

Size Of The Market

ET Study: Donations by listed companies grew by 8% ASSOCHAM: 300 corporate houses. Activities spread across 20 states Asian Sustainability Report: India ranked 4th
Maharashtra: 60%

Gujarat: 12%
Delhi: 10% Tamil Nadu: 9%

Size Of The Market

Corporate events market: Rs. 300 Cr. Growth: 25% p.a Study of Disclosures: 760 companies donated US$ 170 million

Gap In The Market

Lack of specialized agency CSR Asia, Asian Sustainability ranking: India ranked 4th in CSR

Critical Factors For Success

Transparency in dealings Fulfillment of clients objectives Control costs
Competitive pricing Extensive database of contacts: Clients, Vendors, Suppliers System for tracking events

Reasons For Success

First movers advantage

Increasing importance of CSR

Advantageous cost structure

Flexible pricing structure

Competition
direct Direct competitor Substitutes No Corporate event planning companies Awareness campaigns Following companies organise charity events as a part of other events: Donations Radiance Public Relations Private Limited, Agra Indirect Substitutes GM Entertainment, Faridabad Advertising Sigma Services, Delhi Branding campaigns

Risk Management
Last 5-10 % payment
Vendor margins

Credit terms
Clients

Proportionate upfront payment, interim payment, Direct payment

Vendors

Risk Management
Competition

In house CSR cell

Corporate event planning Creative agencies

Creative Expertise

Conceptualizing & creating

Value added services

Proposition
The Expertise
Designing developing and delivering CSR Events Integrating CSR, Branding and Promotion objectives Delivering focused and effective brand building through CSR events

Our Customer
Buyer Consumer

Promotion
Exhibition & Conference
NGO communities CSR communities

LAUNCH

Importance of CSR Latest practices

Promotion
Making presentations at corporate houses Direct Marketing Networking on specialized web sites like LinkedIn Word of mouth

CREATING AWARENESS

Building Customer Loyalty

Loyalty Program
Key Accounts Database
Post event publicity

Exclusive Contract

Website

Buzz

PR Specialist
Director 1

Marketing Creative Service Mgr.

Transport Mgr.

S&S Service Mgr. Director 2

TOP MANAGEMENT

Logistics .Transport Mgr.

Quality Control Mgr

Accounts Manager Director 3 Finance Fund Mgr.

Maintenance Mgr.

Legal Advisor

Director 4

Planning & Admin

Personal Advisor

Budget & Admin

Staffing Levels
HEAD COUNTS YEAR 1 YEAR 2 YEAR 3

1-2 QUARTER

3-4 QUARTER

5-6 QUARTER

7-8 QUARTER

9-10 QUARTER

11-12 QUARTER

4 DIRECTORS RECEPTIONI ST CLERK

NO CHANGE

NO CHANGE

NO CHANGE

P.R. SPECIALIST SUPPLY& SERVICE MANAGER

NO CHANGE

Start Up Cost
Particulars
Registration Cost

Amount (Rs.)
30,000

PAN &TIN
Advance Rental (60,000*6) Computers

5,000
3,60,000 2,80,000

Multi function device Staffing Cost (6 months) (1 receptionist * 12,000) + (1 clerk * 15,000)
Office furnishing Utility bills Business Development Total

20,000 1,62,000

2,00,000 2,40,00 2,03,000 15,00,000

Breakeven Analysis
Average selling price Average variable cost Contribution Total fixed cost 20,00,000 1,80,000 2,00,000 15,00,000

Breakeven

8 events

Target Revenues
Targeted Growth Rate: 20% p.a
70,000,000
60,825,600

60,000,000 50,000,000 42,240,000

40,000,000 30,000,000 20,000,000 10,000,000 0 Year 1 Year 2 Year 3 Year 4 Year 5 16,000,000 35,200,000 50,688,000

P&L Year 1
Particulars Revenue Amount 1,61,02,700

COGS
Gross Profit Rent Marketing

1,44,92,430
16,10,270 7,20,000 2,03,000

Telephone
Electricity Transport Stationary Salary EBITDA Less Depreciation @ 10% PBT Less Tax @ 30%

72,000
1,80,000 1,68,000 60,000 3,24,000 -1,16,730 48,000 -68,730 -20,619

PAT

-48,111