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Behaviour
Monadic models of
consumer Behaviour
Elasticity Model
Pure economic / micro
economic model
As the price increases
other things remaining the
same demand will go
down and vice versa
Elasticity - price & income
Response Hierarchy
Model
this model attempts to predict
the sequence of mental stages
that consumer passes through
while purchasing a product
Cognition-________ Affective ______
Behaviour
AIDA Model – attention, interest ,
desire , action
Black Box model
Stimulus response model which
cannot be opened to find
out its working
Consumers mind is treated
like a black box
It doesn't describe formation
of purchase behaviors but
mention, personality,
motivation, attitude and
learning process , the factors
standing in between input
Electric / multivariable
models of consumer
behavior
Howard-Sheth Model
This model explains the buyer
decision process using six set of
variables
Input variables
behavioural Determinants
perceptual reaction
processing determinants
inhibitors
output variables
The Engel , Blackwell &
Miniard Model
1968-1990
5 major activities :
3. Need recognition
4. Search for information
5. Alternative evaluation
6. purchase
7. outcome
Nicosia Model