SAMPLE POST-PAID PHONE BILL ANALYSIS AND KEY OBSERVATIONS

Presented by:
Santosh Koppada Maruthi Nataraj Sunil Kumar Sudhanshu Ranjan

AGENDA

Overview of the Analysis

Descriptive Analysis

Review of Current Plan

Suggestion of New Plan Prediction of Customer Demographics

Overview of the Analysis

Objective :
To Analyse the given mobile phone bill to find the usage pattern in order to come up with the best deal, saving up on billing consumption.

Tools Used :
Advanced MS Excel

Pre-processing:
Raw data was obtained in the form of an excel file with numerous sheets relating to the call, SMS and internet usage information.

Overview of the Analysis

Problems Encountered :
Since the data was spread across multiple excel sheets, analysis needed additional efforts. Also, at few places headers were clubbed with the usable information which had to be rectified. Few cells were merged with other blank cells without any specific reason and that was taken care. Relevant Information was available in the same format in horizontal to the existing information which had to be cut and pasted below the data vertically for sorting purposes. Numbers in the cells were formatted as text and had to be changed for accurate counts

Overview of the Analysis

Data Preparation :
After the initial problems were corrected, Date-Time column had been split into Date and Time separately for ease of analysis. It was followed by identification of mobile number as Vodafone or non-Vodafone and landline or mobile based on given parameters i.e. "#" for non Vodafone, etc.

Dataset

The Call time had been divided into four categories namely: Morning talk :6am - 12pm Noon talk :12pm - 5pm Evening talk :5pm - 11pm Night talk :11pm - 6am

Day of the date had also been found to find the calling pattern Peak : Mon- Fri (7AM 7PM) Off-peak
Numbers have been cleaned from special characters, and country code to aid in the process of determining the frequently called numbers.

Descriptive Analysis
80 70 60 Total Mins Call 50 40 30

Call Vs SMS

80 70 60 No. of SMS 50 40 30

20
10 0 Monday Tuesday Wednesday Thursday
Call SMS

20
10 0 Friday Saturday Sunday

CALL
28% 41%
OffPeak Peak

SMS

59% 72%

Descriptive Analysis
SMS
26% 44% 56%

CALL

74%

0% 16%

10%

Non Vodafone
42%

Vodafone

Most of the calls made up to 8 PM eve

41%

74% 5% Evening Morning Night Noon 12%

Descriptive Analysis
50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

Net Usage:
20%

80%

Evening
50% 40% 30% 20% 10% 0%

Morning

Night

Noon

OffPeak

Peak

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Descriptive Analysis
Top Called Numbers
Phone Number (Operator) 3324189090(NV) 9903383201(NV) 9836031806(V) 9830048410(V) 9051459889(V) 0 10 13 13 20 Total Call mins 30 40 17 17 39

Most Calls made to Non-Vodafone numbers

Top SMS Sent Numbers

106

Phone Number(Operator)

9748365880(NV) 9903383201(NV) 9051322330(V) 9831502446(NV) 9830343670(V)

0

Most messages sent to NonVodafone numbers

46
33 11 8
20 40 60 80 Total SMS Sent 100 120

Review of Current Plan

Current Plan
Call Cost (Per Min) Local Rs. 0.3 Free Quantity 400 Mins SMS Cost Rs.1 Free Quantity (SMS) -3G Pack (2GB@3G) Rs. 499 Monthly Rental Rs. 299 SMS Pack Rs. 50

STD

Rs. 0.5

--

Rs.1.5

--

Current Bill Amount

Call SMS Data Usage 2.08 GB Rs. 0 3G Pack Monthly (2GB@3G) Rental SMS Pack Service Tax@ 12.36% Rs. 121 Total Cost

Units Consumed Cost

235 Min Rs. 0

236 Rs. 136

Rs. 499

Rs. 299

Rs. 50

Rs. 1105

Suggestion of New Plan

Proposed Plan : Airtel (Post Paid)
Call Cost
(Per Min)

Free Quantity (in Mins) 300 **

SMS Cost Rs.1 Rs.1.5

Free 3G Pack Monthly Service Quantity (2.0GB@3G) Rental Tax@ (SMS) 12.36% 400 Rs.450 Rs.199 Rs. 80

Total Cost

Local STD

Rs. 0.5 Rs. 0.5

Rs. 729

Prediction of Customer Demographics

Gender: Male
Working professional (Mid- manager level)
Net Usage( Mainly during morning & evening of the weekdays and on Sunday) Busy Schedule on Wednesday (Based on calling Pattern) Calling Pattern (High during noon & evening) Most called number to real-estate manager 3G enabled Smartphone Comfortable with technology (call to flipkart)

Approximate Age
28-40 years
Most calls are made for 1 or 2 Mins Called for official purpose

Resident of Kolkata

THANK YOU