Growing but fragmented Trends & factors

New sector

Presence of local medicine

Generic yoga studios mushrooming up

Purpose - Promoting quality of life.

Concept of wellness tourism with sole purpose of health and well being through physical, social, cultural, spiritual, psychological and mental development.

Yoga Spa Ayurveda (arthritis)

Concentrate on ageing population and pregnant women Unique one stop solution consultancy, medicine & treatment

Hurdles Recruitment of experts License Competition Opportunities Organic restaurant Ayurveda and Yoga village dedicated to a particular disease.

Positive growth
5% of Women aged 25-55 years
5% of population 65 years & above Total

574592.05
587687 1162279.05

Threat of New Entrants - Moderate Mostly by spa centres and un-organised players

Bargaining Power of Suppliers - Moderate Not much suppliers except for industry experts

Rivalry - Low Less competition in the market as of now

Bargaining Power of Buyers - Low/ Moderate Institutional buyers have some bargaining powers till we establish our brand

Entry threats are high

Substitutes Moderate
Traditional Korean medicine available

Transfer the authority and functional system and withdraw own rights. The entire operations are pulled out of South Korea and we refund any advances from customers and settle all the accounts with the stake holders immediately.

Infrastructure 1. Spa/Meditation/Ayurveda Centres & Office Human Resources 1. Trained staff 2. Executive Managers Technology 1. Interest Questionnaires Procurement 1. Ayurveda Medicines 2. Machines

M a r g i n

Inbound Logistic

Operation 1. Registration 2. Scheduling Ayurveda/ Yoga / Spa sessions

Outbound Logistic

Sales & Marketing

Supply

None

None

1. Events 2.Advertising

None

M a r g i n

 Ayurveda medicine vendors Doctors Yoga teachers Trained spa professionals

Supplier

Compli mentor

Health seminars & campaigns Ayurveda medicine schools

Substituor
Allopathy Hanyak (Korean Herbal Remedy)

Buyer
Young women To be brides & bridegrooms Arthritis patients Old aged people

Strengths
Customized level of servicess Proven medicines for arthritis treatment Scalability

Weaknesses
Lack of hands on experience Easily imitatable model

Herbal Health Care Centre

Opportunities
Good Market demand and growth rate Tie ups withregional hotels & resorts

Threats
Low entry barrier Organised players in the industry Established hotels & hospitals can venture

Penetration pricing policy Ayurveda Rs 2000 for consultancy including medicine. Yoga Rs 3000 per month. Arthiritis Rs 4000 per package. SPA Rs 2000 per unit

Event Organization Tie - ups Competition Marriage packages Mobile Mentoring Magazines Web Advertising

Office in Seoul Facilities on rent 9 labour

1 receptionist, 1 Ayurveda doctor, 3 people in spa centre, 3 in yoga centre & 1 helper in Ayurveda centre