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1.1 Introduction: Market Mechanism Principles 1.2 Demand 1.3 Supply 1.4 Market Equilibrium 1.5 Change in SS & DD 1.6 SS/DD Analysis Example
1.1 Introduction: Market Mechanism Principles Market & the circulation flow
Economics decision-making units
1.2 Demand
Definition: Demand can be defined as the purchase of product.
Market demand
Demand function (equation): Quantity of X demanded, QdX = f (PX; PY, I, preference, and others)
Factor effecting quantity demanded Factor effecting demand
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(i) Relationship of products: substitution or complement product: (PY) normal, luxury or inferior products: (I) (ii) Shift of DD curve: (PY, I, preference, and others) (later section) new equilibrium price & quantity
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Law of Demand:
Figure 2.3: Price & Quantity Demanded: The Law of Demand
Law of Demand: negative, or inverse relationship movement along demand curve change in quantity demanded Why?: Due to the income constraint and utility interaction. Exception?: Giffin product.
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Law of demand
Substitution product
Law of demand
Complement product
Normal product I
Income change: Inferior Product Low quality products (potato & secondhand cloth) Income increase, demand decrease (able to buy better quality product).
Inferior product 10
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continue
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1.3 Supply
Definition: Supply can be defined as selling of product.
ONE firm
ALL firms
Market supply
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Supply function (equation): Quantity of X supplied, QSX = f (PX; K, L, technology, PY and others)
Factor effecting quantity supplied Factor effecting supply
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Shift of SS curve: (K, L, technology, PY and others) (later section) new equilibrium price & quantity
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Law of Supply:
Figure 2.7: Price & Quantity Supplied: The Law of Supply
Law of Supply: positive relationship movement along supply curve change in quantity supplied Why?: Due to the higher revenue & profit (assuming every quantity supplied can be sold).
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Shift of SS curve:
Change in K, L, technology, PY: E.g. reduced in cost of capital, reduced in wages, technology improvement, price of other product decline, expected future price to decline >>> shift the SS curve to the right
Law of supply
Shift of SS curve
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DD & SS Interaction
3 set of market condition:
(a) The quantity demanded equal the quantity supplied at the current price. This situation called equilibrium (c) The quantity supplied exceeds the quantity demanded at the current price. This situation called excess supply19
(b) The quantity demanded exceeds the quantity supplied at the current price. This situation called excess demand
(a) Equilibrium
Equilibrium price
Quantity supplied = Quantity demanded (No tendency for the market price to change )
Equilibrium quantity
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Figure 2.13: Relative Magnitude Change: Supply Increase & Demand Decrease
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SS > DD S1 S0
Price
SS < DD
S1
S0
P1 P0
P1 D0 Q1 Q0
D1
P0
Quantity
D0 Q0 Q1
D1
Quantity
Relative Magnitude Change: Supply & Demand Decrease Price SS > DD SS < DD S1 S1 S0
P0 P1 D1 Q0 Quantity D0 D1 0 Q1 Q0 D0
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P1 P
0
Q1
DD
SS
Decrease
Unchanged
Unchanged
Increase
P up Q up
Note 1: P up if DD < SS
Note 2: Q up if DD < SS
Note 3: Q up if DD > SS
Note 4: P up if DD > SS
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SS
P1 P0 D1
Quantity
0
Price
(2) Horizontal SS curve: Horizontal SS exist when all suppliers fixed a price for any quantity.
SS
P0 D0 0 Q0 Q1
D1
Quantity
DD S 0 S1
(3) Vertical DD curve: Example of vertical DD is demand for necessity products like salt. The equilibrium quantity is determined entirely by demand condition. The equilibrium price is determined entirely by supply condition.
P0
P1
0
Price
Quantity
S0 S1
(4) Horizontal DD curve: Horizontal DD exist when there is only one market price consumers willing to pay.
P0
DD
Q0
Q1
Quantity
1.6 Supply and Demand Analysis: An Example (a) Proton Berhad decreases the price of its car model, Proton Savvy from P0 to P1. Explain the law of demand and based on it, explain what will happen to the quantity demanded for Proton Savvy car. Sketch a graph to illustrate your explanation.
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(b) What will be the effect of Proton Savvy car price drop to its competitor model, the Perodua MyVi? Sketch a graph to illustrate your explanation
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(c) Assume that Proton Savvy cars need a specific regular maintenance service to bring out the performance of the car. Based on situation in (a), what will happen to the demand of that specific regular maintenance service?
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(d) Assume Proton Savvy car has an inelastic price elasticity of demand. If Proton Berhad drops the price of its Proton Savvy car to increase its revenue from its Proton Savvy sales, do you think it is a wise strategy?
Not a wise strategy. Percentage of quantity demanded increase is less than percentage of price drop. Increase in revenue due to quantity demanded increase is less than decrease in revenue due to price drop. Therefore, the net effect is that revenue will drop, not increase.
End
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