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of adequate return which motivates the entrepreneur to accept that particular project for making investment decision. Favorable market demand available Adequate rate of returns
utilizing physical resources of a particular region from the technical and economic point of view. To study and examine small, medium and large scale industrial activities. To recommend by certifying the usefulness of other possible industries for the region. To assess and estimate the capital, labour, transport, power, fuel, raw material for feasible industries.
Green Business Bio-technology Event management IT enabled services Food, Fruit, Vegetables processing, Refrigration and transportation Mineral water Insurance sector Telecommunication Herbal sector Tourism
Opportunity Analysis
The emergence, working and growth of entrepreneur
is facilitated in the economies whose favourable condition exist. Schumpeter is of the opinion that an entrepreneur is always on the lookout of potential profitable opportunities and exploit them in the best interest of his enterprise.
capable of analyzing the opportunities and exploits them successfully. Adequate attention will be paid to 5Ms. Opportunities are of three kinds:
Additive opportunities Complementary opportunities
Breakthrough opportunities
to better utilize the existing resources without incorporating the change. Complementary opportunities Introduction of new ideas and as such do lead to certain amount of change in the existing structure. Breakthrough opportunities involves fundamental change in both the structure and character of the business.
resources at his command, perceives a business opportunity for producing and marketing a product or service.
Search for prospective business idea
Processing for these ideas and seeking the best idea Collecting the required resources and setting up the
enterprise
on
Technical feasibility Commercial feasibility
collecting, recording and analysis of market information. Availability of right kind of information at right time to right persons thereby ensuring taking of right decisions and achieving right results.
Determination of objective of the enterprise Development of an organisation Securing adequate financial resources Efficient technological equipment Development of a market Maintenance of good relations with public authorities and
people
Identification of opportunities
experience and attitude. Solution for employment Contributory factors like less investment, less legal formalities. Internal factors: educational and family background External factors: availability of rawmaterial, assistance from financial institutions.
II Identification of opportunities
A small scale enterprise originate and operate within the
business environment. The interaction between an enterprise and environment helps in the understanding of business which facillitates taking of various strategic and operational decisions Need to conduct SWOT and PEST analysis Required to identify opportunities and exploit them in the best interest of the organisation. Identification of market needs is essential. A business must lay proper emphasis on quality, quantity and cost in order to remain competitive and successful.
prospects is essential. An entrepreneur would select the product based on his knowledge, skill, experience and motivation.
Product Design
The backbone of organisation is its products.
Evolution of operational system -> what to produce
and how to produce Image of an enterprise and its profit earning capacity -> product design Product launching depends upon market demands -> consumer behaviour. Greatly said more the time one spends on product design, better become ones chances of success.
Standardisation Reliability Maintainability Servicing Reproducibility Sustainability Product simplification Quality commensurate with cost Product value Consumer quality
export markets Assessing the potential demand Availability of substitutes in the market and their performance Expected demand from big units for ancillary products