HEALTH IS WEALTH

TELEVISION COMMERCIAL

SCOTTS EMULSION
Scotts Emulsion is a childrens health supplement which claims to help the bodys natural resistance to infections and develop strong bones and teeth.

INTRODUCTION OF PRODUCT

THEMES/AMBIENCE

FIGURES IN THE COMMERCIAL

Children, boys and girls, around 6-12 years old They are active and always happy in any condition. Strong against challenge and keep active from morning to evening

BACKGROUND AND PLACE

PARK RIVE R

HOUSE

BACKGROU ND OF NATURE

THE ACTION S

LANGUAGE AND EXPRESSION

HELPING KIDS GROW STRONG AND HEALTHY

MOTHERS HAPPY EXPRESSION

ITEM

Scotts emulsion food supplement well known for cod liver oil contains vitamin A ,D ,DHA

TYPE OF SHOTS

MID SHOT

LEVEL SHOT

LOW-ANGLE SHOT

HIGH-ANGLE SHOT

SPEED OF SHOTS

Fast motion-

-While the children are cycling,running,& swimming -theyre really active, excited and healthy Average motion-While focusing the girl consuming a spoon of product -her expression reflects delicious taste &

THE TRANSITION OF SHOT

MODEL/ACTORS

AUDIO STIMULATION

SCALE OFPRODUCT
At final scene-A bottle of scotts emulsion is shown

- The size is not too big or small - Good scale for an advertisement

The manufacturerFACTS AND

FIGURES

The advert shows the content of product CLEARLY.

Ingredients of the product vitamin A,D and DHA

The manufacturerGSK GLAXO SMITH KLEEN Famous and trusted company

At the end of of scene Product seems shiny with orange light around bottle(theme product colour) Product seems more beautiful and attractive

BILLBOARD ADVERTISEMENT

INNERSHINE

InnerShine Prune Essence plus Camu Camu isr a health supplement meant for adolescence which claims to bring out the healthiness within and shines it to the world. The all-new InnerShine Prune Essence plus Camu Camu is enhanced with Camu Camu, a fruit that contains high levels of Vitamin C. This drink also contains maltodextrin to give your body 2x more fibre for better digestion. Drink InnerShine Prune Essence plus Camu Camu today to gain the confidence to shine above all!

INTRODUCTION OF PRODUCT

THEME/AMBIENCE

WELLNES S HEALTH BEAUTY

LOCATION

PICTORIAL ELEMENT

WRITTEN MATERIALS

ARRANGEMENT OF ADVERTISEMENT

SYMBOLS/SIGNS

AMBASSADOR

ACTIONS TAKING PLACE

LANGUAGE

LIGHTING

OTHER STRATEGIES

NEWSPAPER ADVERTISEMENT

GAMOLEX GOLD

Gamolex Gold is a juice health drink based on by natural ingredients without the use of harmful chemicals and suitable for use for various health purposes. It is manufactured by D`Herbs Healthy Sdn Bhd, a Malaysian company which is first established on the year 2010. The product targets people of age 50 and above and functions to prevent an array of illness as well as to provide fitness and health to the body.

THE MANUFACTURER

The label is clearly shown in the newspaper to inform the readers about their manufacturer. Gamolex Gold is manufactured by the company DHerbs Healthy Sdn Bhd which has been going on about three years and one of the bestseller product in market today. Promoting their company and their other products

FACTS AND FIGURES

Showing interesting facts that make the product even more trustable as a health product which is made by natural ingredients and is safe to use. Contain 30 best herbs in the world ; acai berry, honey, habbatussauda, pomegranate juice. Formulated by combination of traditional food and sunnah Without preservative and added sugar Tells the readers how the product are even more economical with bigger package

PRICE AND LOCATION

For the two products, the price are stated for both in the peninsular of Malaysia and Sabah Sarawak. Location to get the products are informed beforehand ; jamu stores, online shopping, salon and farmacy

EXTRA INFORMATION

Readers who wish to get extra information about the product can easily make a call to the phone numbers and fax given. Visitting the website stated Also, to keep up with the current development of the product as well as the company, readers can open the facebook page given

THE TAGLINE

We believe in Gamolex Gold! It is highly potent

The words used are able to convince readers about how effective the product is. Even with simple sentences

THE AMBASSADORS
Veteran actor, Rahim Razali

Veteran actress, Norlia Ghani

Popular actors are used to promote this product. Shows how the product is widely promoted. Can attract people easily as they are known widely all around Malaysia of all ages. Especially targeting people of their age Suitable to be used by both men and women.

TESTIMONIAL

After I practice Gamolex Gold, my health problem wanes. As Im growing older and yet still acting, various illness and pain and sore keep coming. This is my secret. No need for cane anymore! The pictures show her condition before using this product and after using it. (Before using Gamolex Gold) her condition is bad ; backache, cramp and other common sickness faced by people of her age. (After using Gamolex Gold) looks very convincing, healthy and are in her best condition. Used as daily supplement, not just when in pain.

 This is my secret to being macho and awesome at even old age. Before this, I was frequently having headache. But now, I am more energetic than ever, beating those who are way younger than me. Follow my lead In the picture, before he was practicing Gamolex Gold, he was having some serious headache but after using it, he looks very healthy and happy, almost ready to do anything. Gamolex Gold gave succeeded in curing his pain and keeps him healthy.

PACKAGING
Very bright colour ; fruit colour, attracting readers at first look. The newspaper ad shows two different packaging where the two products are of similar function (brings health to the body of the user) but a slight different in the type of ingredients used. The packages are covered with complete information of the product price, ingredients Readers are able to make these packages as a guidance to easily search for the product when they intended to buy it at the store.

LANGUAGE
The language used for the ad is malay, which is Malaysian mother tongue, that can be understood by Malaysian native of all races. The sentences used are also so simple and not so complex, can be well comprehend by readers of all ages.

PROS AND CONS OF EACH ADVERTISEMENT

TELEVISION ADVERTISEMENT

Advantages of TV advertising: Though television advertising may not make an instant sale like search engine advertising, it strongly influences customers and slowly persuades the target market. Television advertising enables the product to hit large number of people (at regional and national level) in short span of time. Television helps in conveying a message (advertisement) with visuals, sound and action. Advertisements can also target local people with independent stations and local cable network channels. Different segments of people like children, house wives, young people are targeted by organization through different channels (cartoon) at different timings (time at which many people watch TV). They provide flexibility and selectivity options for customers to choose a product offered by many companies. Creative television advertisements can easily attract people and makes them to buy products. This is very advantageous for small businesses. Disadvantages of TV advertising: Costs involved in television advertising is very high as it need to be repeated for many times and so it costs more to air advertisements on television channels. Television advertisements are short, so they do not convey more about the product. Television advertisements are sometimes obscure (mess up), as they do not show relevant information on products. If television advertisements are not creative then people do not show interest to see them and do not buy the products. Some times television advertisements will be in such a way that people do not believe it, so they do not buy the products. It is difficult to modify television advertisements unlike advertisements of print media. Producing a television advertisement involves hiring scriptwriters, actors, video editors, or an advertising agency. So, it is a complicated procedure

BILLBOARD ADVERTISEMENT

Advantages Huge and eye-catching Targets a large and diverse market Easily registered information Increased frequency of consumer exposure Effective medium of awareness advertising Targets middle and upper classes Photographic information (strong visual effect) Builds company reputation and product image Quick rise in sales Guaranteed audience Customers find you Disadvantages High costs for brief exposure Risk from vandalism, weather conditions Visibility issue Stationary mode of advertising Time insensitive No feedback No advantage of space Does not target a specific market Short term advertising tool Limited information

NEWSPAPER ADVERTISEMENT

AdvantagesDifferent types of print media (newspapers and magazines) have a loyal readership. This can be very useful for advertisers as compared to advertising on the Internet. If you are targeting a particular geographical area, you can do so with ease through print media. For example, a local newspaper would be a best medium to advertise about a new shopping complex. You can choose the size of the advertisement space. This will help you to plan the budget of the expenses to be incurred while advertising. Certain forms of print media have a very loyal fans following in terms of readers. This would guarantee you added readership. Magazines and newspapers are always in the eye amongst public. Magazines are read for a period of a month, which brings more attention to an advertisement. You can even advertise through brochures or leaflets depending upon your target audience. If the information is in detail, a brochure can prove to be an apt option. A leaflet in that case, would be useful for a brief message. DisadvantagesThe cost incurred can sometimes be expensive considering the medium you choose. The shelf life of any particular print medium is limited. Newspapers for example, are amongst the public eye only for a day. This medium may not always give you a wide reach. Internet, on the other hand, can target a global audience. There is a limitation in terms of the kind of people who may actually read your message. The particular newspaper may not actually be accessible every time to your target group, which means, your message may be missed! The Internet on the other hand, can be accessed from anywhere. You may have to plan months in advance to advertise in print media. It does not offer you flexibility when you are faced with a tight deadline. Advertisements may get lost in all the clutter of editorial and ads by competitors. T he Good Its fast, an ad in a magazine may take three months to break. A newspaper ad can come out the next day. If you need business fast, this is great. Newspapers have a wide array of editorial topic selection to match what you are advertising. For example, if you are selling car parts, you can place your ad in the papers cars and autos section, or have it placed next to news stories about cars. Newspapers also have international news, local news, etc., all of which help you focus your advertising effort. You get a lot of room, if you need it. Remember, long copy always sells better than short copy. The broad area of a newspaper page is ideal for long copy. Newspapers can insert your catalogue, flyer or whatever pre-printed materials you might have. You can use them to distribute reader response items, such as coupons, contest entry forms, surveys, and other such things. Newspapers can reach large numbers of people, depending on circulation. Large urban dailies, for example, may easily reach 1 or 2 million potential buyers overnight. They are available nationally, regionally, or locally. Newspapers allows you to reach possible non-readers who might be part of your secondary target audience. They tends to be cheaper than other media, depending on a number of variables. Newspaper ads are easier to produce, and thus less costly. A TV ad, for example, may require special effects, actors and video footage, etc. Newspaper advertising is good for repeat exposure, a vital element of effective advertising. Readers need to see something an average of six to eight times before they see an ad or respond to it. Newspapers can reach people who otherwise have little access to other media. Many people buy newspapers not for the news, but to find out whats on sale today, or whats happening today. cinema ads are a prime example. They have better local market penetration than magazines. You have more options in terms of space and unusual ad configurations. You can use dealer listings. The Bad Newspapers tends to charge relatively high-cost premiums for less than full-run purchases. They are flat, and more than literally. In other words, they dont beep, squeak, blast and make noise as do radio and TV. They do not have the reach other media forms, such as national magazines. They are not conducive to last minute changes because of tight printing schedules. Newspapers do not produce as high a frequency level as other media forms. Large space ads are very expensive and their longevity is fleeting. Ads in newspaper tend to compete heavily with other ads on the page. Clutter is not good for your ad, but in a newspaper, there is usually a lot of clutter. Use of colour is crappy, and does not equal that of magazine color quality. They tend to deliver only to an adult audience. If you have products targeted at teens or even college students, a newspaper probably wont reach these people.

IMPROVEMENTS THAT CAN BE MADE

THE BEST MEDIUM OF ADVERTISEMENT

WHY?