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• Surf was the first brand of detergent that was advertised on TV. It is
advertise on more than 300 channels across the globe .
25 grams 4.7 5
50 grams 9.5 10
115 grams 19 20
500 grams 110.50 115
1000 grams 199.50 210
2000 grams 385 405
PROFIT RATIO
DEMAND
ANALYSIS
Factors affecting demand:
• Secondary :
1. Customer-Segment Pricing.
• Competitive advantage.
• Finance.
• Managing scale.
• Raw material.
OPPORTUNITIES
• Indian market for FMCG is growing @ 20%
• Market penetration
• Geographical export
THREAT
• Cheaper product eat into HUL market
share.
• AVAILABILITY OF VARITIES.
• SELLING COST.
• SIMILAR PRODUCTS.
• STABLE MARKET.
• PRICING.
Break Even Analysis of
Surf
Total Sales
Total Variable
Cost
Total Fixed Cost
Break Even
Analysis
1,205,298
=
14,474,255
1-
18,119,110
= RS 5,991,714
FC
2005 2004
Sales
2003
Break-Even
Analysis
Costs TC
VC
Loss
FC
Sales
2004
THANK
U!