Chanrs@ms68.hinet.

net
0955-268997
http://mypaper.pchome.com.tw/chanrs

MTP


1
2
3

(12000 )

30

70

15-20

35-40

8-10

2.5-3

--
1.
(1)
(2)
(3)
2.

3.
4.
5.

1.

2.

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.


1.
2.
3.
4.

1960

1970

1980

1990

2000


40

50
)

60

70

80

80

86



1.

2.


1.

2.

3.

4.

5. 250~500

20-40


(Location)

(1)(Free Standing Store)

(2)(Centeral Business Districts , CBD)
(3)(Shopping Center , or Shopping Mall)


1989
(1989.3-2003.2)

Wal-Mart

(string)

(string)

(
)

/
(Shopping center , Shopping Mall/Mega Mall)

(Festival Walk)2002

(Park N Shop)City chain

Star bucks()Hagundazz

101 MALL

1
2
3 1
4(policy)
2
5
6(3

)
4

7
5

9
10

800
~4000

300,00

3000 100,000

~40000 ~350,000

7000 250,000

~18000 ~600,000

(Mega)

11000 400,000

22000

/

(Outlet)

800,000

2,200 80,000

~7,000

~7,000

2,000

~1,800

(
)

5~10

5~15

5~25

5~40

(N/A)

5~25

~30,000 ~100,000
8~50

~250,000

1400 50,000

~250,000

2,200 80,000

~22000 ~800,000

~150,000

(N/A)

40~120

-

2



3

()

()

()


--1000,13
,3000
--,
,,
--,
,

--,,

--


5~8
10
60%~70%

8~12
12 20
10%

15-20
20%~25%


1 50
2 75
3 90

()

500

10 3

1000

10 6

5000

10 30

)
()

SWOT()
SWOT

S
W
O

SWOT

SWOT

OPPORTUNITIES

THREATS

STRENGTHS

WEAKNESSES

Strength

Weakness

Opportunity

Threat


SWOT

= -----------------------
/
= --------------------------------------- /

-STP

SWOT
SWOT

250

--

518
12
**

800
60000
5
704
62232
10
(2)
30002000

2.5km

20

()

36
25
18
16
16
10
15
11

48,962
16,855
14,649
17,415
31,964
4,820
25,953
5,921

165,313
53,624
54,344
63,936
99,660
16,135
89,532
18,513

82,159
27,842
28,003
33,011
49,811
8,425
45,176
9,761

83,154
25,782
26,341
30,925
49,849
7,710
44,356
8,752

1,205
580
450
799
1,324
72
1,839
138

426
113
204
327
552
9
880
39

779
467
246
472
772
63
959
99

122,838
42,091
40,937
48,337
74,081
12,436
64,340
14,048

147

166,539

561,057

284,188

276,869

6,407

2,550

3,857

419,108

13
27
39
29
32
21
14
11
12
16
17
16
20
8

7,292
60,606
53,949
21,416
24,664
23,125
15,790
8,730
5,207
20,117
15,683
20,332
18,555
4,464

25,737
196,335
172,412
78,739
85,681
80,777
54,999
31,963
20,368
68,370
55,872
73,982
63,844
10,712

13,535
97,585
86,657
40,016
44,243
41,172
27,925
16,476
10,725
34,689
28,672
37,702
32,867
5,856

12,202
98,750
85,755
38,723
41,438
39,605
27,074
15,487
9,643
33,681
27,200
36,280
30,977
4,856

204
1,530
2,277
201
366
650
761
199
39
635
1,185
785
444
3,927

48
656
1,150
102
171
305
529
104
19
267
684
470
266
230

156
874
1,127
99
195
345
232
95
20
368
501
315
178
3,697

20,046
143,522
129,401
57,911
64,550
59,412
40,506
24,472
15,709
51,097
42,045
54,297
49,278
8,617

422

466,469

1,580,848

802,308

778,540

19,610

7,551 12,059

1,179,971

12.5K
7.1K
7.8K
5.5K
8.8K
9.4K
8.8K

25min
20min
20min
17min
20min
20min
20min

13.7
20.2K
18.2K
22.9K
23.9K
19.9K
23.6K
14.3K
24.2K
31.2K
33.1K
36.7K
39K
28.2K

30min
55min
50min
40min
40min
41min
50min
33min
40min
38min
45min
47min
53min
50min


:
,
,
(///.. )

( / )

///

//

///
/

 +
(20)
: (20)
()
:
1.
2.
3.
4.
PS-
a.
b.()
c.
d.
e.8150

HR

()
100%

 +
/
/
+()
:
1.
2.
3.-

PS.
a.
b.
c.
d.

./,
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