The world's largest retailer, Wal-Mart famed for its large deep discount stores, will cut down

the size of its super marts to about 50,000 sq ft in India - about a fifth of the average size of its stores in the US. "In order to have a store spread across several lakh square feet, we would have to locate them on the outskirts of a city. In the Indian context it will not be the right thing to do so," said Raj Jain, president Wal-Mart India.

Jain said the company's internal research show that people do not wish to travel for more than 15 minutes to make their monthly purchases. "In this scenario having multiple stores will make more business sense," he said.

Wal-Mart is already in a tie-up with Bharti Enterprises wherein it operates 18 cash-and-carry wholesale stores. "Our partnership with Bharti will continue for the cash-and-carry business but it is too early to comment on our retail venture," he said.
The company said it does not want to directly compete with the local kiraana store operators that would always have the advantage of serving consumers at their doorstep. "We will instead focus on the monthly purchases made in a family, which is one third of the total grocery bill of an average Indian household," said Jain.

1. Supply Chain Management: This is one of the best competitive advantages. Wal-Mart has two main supplier P&G and HUL. The supply chains add the value to the company. 2. Price Leadership: Wal-Mart believes in Every Day Low Price.
3. Exchange benefit: The Wal-Mart customer can exchange their purchased product through any Wal-Mart outlets. 4. Brand Image:The strongest competencies of Wal-Mart are there brand image in the minds of consumer. It is the leader of the world retail industry.

"Reliance Retail plans to take the battle straight to multinational chains operating in the wholesale cash-and-carry segment and choke them in that area with all its might" "Reliance is not keen to allow any foreign company to take the pole position even in the wholesale business that generates mega bucks for the same effort. So, the wholesale business is now top priority" Besides cash and carry, Reliance is also focusing on its jewellery chain Reliance Jewels, which is also capable of generating high topline growth. Reliance Retail, which operates cash-and-carry operations through Reliance Market chain, plans to open 15 such stores between April and September. Five-six of them have already been opened.

Cash-and-carry business, too, is expected to grow into a huge opportunity. Industry experts estimate cash-and-carry in India to be a $22-billion (approx Rs 1.2 lakh crore) annual opportunity by 2017 and the market leader in the sphere is expected to corner a business of about $4-5 billion in annual revenue. A senior executive of a foreign cash-and-carry company said, "The hearsay is they (Reliance) want to become the number one player in wholesale by the end of the year."

1. Supply Chain Management: SUPPLY CHAIN from farm to fork. 1600 procurement & distribution hubs Named as Reliance Mandis Supplied by rural farming centres with fresh produce & dairy
2. Price Leadership: Reliance always sells product on low price and they forward this benefits to their customers. 3. Exchange benefit: The Reliance customer cannot exchange their purchased product through any Reliance outlets. 4. Brand Image:Brand image of Reliance Retail is good in consumers mind.

 Store Ambience & Layout Product

Add-on Facilities &Services

Preference to Loyal Consumers

Shopping Experience & Ease