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Lowest tariff charges in the world Wireless Subscribers 315.3 Mn Wireline Subscribers 38.4 Mn Teledensity 30.6
22 Circles - 4 Categories ( Metro, A, B & C) Bharti Airtel Largest player with presence in 22 Circles 48 companies provide service in the industry TRAI, DoT and COAI are the major bodies .
Threat of Substitutes
LOW
HIGH
Numerous competitors. High exit barriers. High fixed cost. Customer loyalty is less and to switch from one operator to the other
is cheaper. Price wars between various operators. Although operator tries to differentiate services but it persist for only some duration because other competitors soon copies it.
HIGH
LOW
Threat of Substitutes
10
HIGH
Landline
DIMINISHING MARKET
CDMA
Video Conferencing VOIP - Skype, Gtalk, Yahoo Messenger e-Mail & Social Networking Websites
BROADBAND SERVICES
Conclusion
LOW
HIGH
THREAT OF SUBSTITUTE S
BUYER POWER INDUSTRY RIVALRY