Group no.

11
Mansi Jain 127 Saloni Jain 128 Ibrahim zoher 129 Subhash bhrasadia 130

Microsoft Nokia Acquisition

Microsoft history
Began on 4 April 1975 by Bill gates and Paul Allen Global revenue of US$60.42 billion, 90000 employees, 105 countries Shifted from albuquerque to Bellevue in 1979 Windows phone Windows 8 launch on 0ct 29, 2012

Nokia history
Started in 1865 when Fredrik Idestam established a ground wood pulp mill Over the past 150 years, Nokia has evolved Electronics section was started in 1960 Nokia 1100 was launched in 2003 Nokia was first to combine mobile with game console in Nokia N-gage. Nokia Asha was launched on 4 Aug. 2012

Downfall of Nokia
Delay in giving up the symbian platform Nokia never competed with Apple Nokia failed against Samsung Nokia failed against low-end phones It was going through tough times internally

Microsoft and Nokia

2005: First teamed up for Audio files Aug 2009: Mobile version of MS Office Sept 2010: Stephen Elop jumped to Nokia Feb 2011: Announced the making of Windows phones Feb2011: Nokia planned a partnership Oct 2011: First Windows phone announced Nov 2011: Lumia 800 shipped to Europe Jan 2012: Lumia 900 wrapped off Sept 2012: Lumia 920 announced Oct 2012: Official realease of Windows 8 April 2013: Microsoft would not build its own phone July 2013: Lumia 1020 with 41 MP camera declared

Strategy and Purposes

To build partnership at first and acquire later Accelerate phone share Strengthen overall opportunity Smart acquisition

Conclusion
Nokia was successful before but lacked innovation and did not react to competition Microsoft bought Nokia for 5.44 billion which is quite less. The acquisition of nokia handset by microsoft was done for the purpose of reducing cost, innovation, improving competitive position and diversification.

Thank you