Pajel. Anonuevo.Reodica.

Reyes 2-Archi

 Art Nouveau was a continuation of the older arts and

crafts movement of the British designer, William Morris. Art Nouveau was based upon a dream born of the horrified reaction of William Morris to the shabby manufactured goods, festooned in bad taste and marred by poor craft that he saw at the Great Exposition of 1851 in London Art Nouveau was based upon the idea of the Total Work of Art, the gesamtkunstwerk, which engulfed all of the spectators senses. Art Nouveau was a total immersion of life in style. All of existence was to be aestheticized.

 Art Nouveau was part of a more complex phenomenon

that had been unfolding in Europe for a long time. Art Nouveau sought to restore the importance of the decorative arts. Art Nouveau is often connected to Symbolism Symbolism was a late extension of Romanticism, a kind of extreme eccentricity, seen in Gustave Moreau and carried on by the Spanish architect, Antoni Gaudi Art Nouveau was an important precedent for the European movement of Expressionism.

Began in London, Europe in the 1890s Also Known as JUGENSTIL, STILE LIBERTY and MODERNISTA

It was inspired by Rococo Forms and Based on Sinuous Curves

Was born out of the Industrial Revolution and the New Urban Lifestyles Influenced by the Arts and Crafts Movement in England and the US and by the Symbolist Movement in France An elegant decorative art style characterized by intricate patterns of curving lines. A decorative-art movement centered in Western Europe. It began in the 1890s as a reaction against the historical emphasis of mid-19th-century art, but did not survive World War I.

- The Goal of the Movement was to raise craft to the

level of fine art. - Its proponents held that art and life were one and the same - Art Nouveau was an art of beauty and luxury, divorced from the Industrial Revolution and the processes of mass manufacture.

- Distinctive style, not unique to any one type of art, that -

would help unify chaotic industrial life. Organic Forms and Curvilinear lines Rich Floral Patterns Arabesques (Mostly in Posters)- are repetitive and are often geometric patterns Parabolas/ Hyperbolas

- The style was richly ornamental and asymmetrical,

characterized by a whiplash linearity reminiscent of twining plant tendrils. Its exponents chose themes fraught with symbolism, frequently of an erotic nature and imbued their designs with dreamlike and exotic form

 Always in motion, growing like a natural being,

asymmetrical and undulating, whip like, energy-laden, with movement, engulfing and transforming the object.

 Bringing art into everyday life

Emphasis on craftsmanship brought over from Arts

and Crafts Movement