Aggregate Data

Present Data

Enrich Data

Inform a Decision

Database, Data Mart, Data Warehouse, ETL Tools, Integration Tools

Reporting Tools, Dashboards, Static Reports, Mobile Reporting, OLAP Cubes

Add Context to Create Information, Descriptive Statistics, Benchmarks, Variance to Plan or LY

Decisions are Fact-based and Data-driven

Time Data Opinion (aka Best Professional Judgment) Making Business Decisions is a Balance In the absence of business intelligence, business decisions are often made by the HiPPO. With Business Intelligence, we can get data to you in a timely manner.

Amazon.com and NetFlix

Collaborative Filtering tries to predict other items a customer may want to purchase based on whats in their shopping cart and the purchasing behaviors of other customers

What Is Text Analytics?

turning unstructured customer comments into actionable insights finding portion in text data that will improve our business
From Wikipedia: a set of linguistic, statistical, and machine learning techniques that model and structure the information content of textual sources for business intelligence, exploratory data analysis, research, or investigation

Share information efficiently and effectively with people across your organization BI makes it easy for everyone- from decision-makers to functional teams- to access and analyze up-to-date information anytime, anywhere. Everyone throughout the company can make better decisions, faster.

Empower your people Providing employees with access to

analytical data that is readily available and understandable allows them to work more effectively and support the overall business strategy

Providing scalability and flexibility Many companies rely solely on the most widely used BI tool, the Excel spreadsheet. While Excel offers many useful features such as graphs, charts, which assist in decision-making

What is Information Governance?

Information Governance
PREVENTS

Garbage In

Garbage Out

BY ENCOMPASSING
Data Stewardship Data Quality Data Governance Master Data Management Data Stewards for Master Data Hubs Customer, Vendor, Product, Location, Employee, G/L Accounts Report Governance Metric Governance

CREATING SIGNIFICANT BUSINESS VALUE

BI software
BI s/w helps organizations organize and analyze data to make better decisions. This could include internal data from company departments as well as data from external sources, such as marketing data services, social media channels or even management information.

BI software can be divided into three broad application categories: 1. Data management tools 2. Data discovery applications 3. Reporting tools

Data Management Tools

Data management tools help clean-up dirty data, organize information by providing format and structure, and prepare databases for analyses.
Functionality Description

Maintain clean, standardized and error-free data. Standardization is especially important for BI implementations that integrate data from diverse sources. Data Quality Data quality management ensures that later analyses are correct and can lead to improvements within the business.

Extract, Collects data from outside sources, transforms it and then loads Transform, and the compiled data into the target system. Load (ETL) BI uses ETL tools to normalize data for useful analysis.

Data Discovery Applications

Functionality

Description
Sorts through large amounts of data to identify new or unknown patterns. It is the first step that other processes rely on, such as predictive analytics. Data mining helps point users in the right direction for further analysis by providing an automated method of discovering previously-neglected trends.

Data Mining

Online Analytical Processing

Enables users to quickly analyze multidimensional data from different perspectives. It is typically made up of three analytical operations: 1. Data consolidation 2. Data sorting and classification (drill-down) 3. Analysis of data from a particular perspective. Analyzes current and historical data to make predictions about future risks and opportunities. Extracts and interprets large volumes of text to identify patterns, relationships and sentiment. For example, the popularity of social media has made text analytics valuable to companies with a large social footprint. Understanding semantic trends is a powerful tool for organizations evaluating purchase intent or customer satisfaction among users of these channels.

Predictive Analytics Semantic and Text Analytics

Reporting Tools
Functionality Description

Helps users create advanced graphical representations of data via simple user interfaces. Visualizations The ability to visualize information in a graphical format can help users understand data in a more insightful way. In addition, new interactive tools can provide teams the ability to both analyze and manipulate reports in real time. Dashboards typically highlight key performance indicators (KPIs), which help managers focus on the metrics that are most important to them. Dashboards Dashboards are often browser-based, making them easily accessible by anyone with permissions. Allows users to design and generate custom reports. Many CRM and ERP systems include built-in report writing tools, but users can also purchase stand-alone applications, such as Report Writers Crystal Reports. This is especially helpful for organizations that continually modify analyses and need to generate new reports, quickly.

Company providing BI s/w

MicroStrategy, Inc. is a provider of business intelligence (BI), mobile software, and cloud-based services.

Logi Analytics, Inc. is a company that develops and sells Business Intelligence (BI) software to private and public enterprises worldwide
Teradata Corporation is an American computer company that sells analytic data platforms applications and related services. Kanda Software Business Intelligence Solutions.

Role of BI in diff dept. of organization

Sales: BI is all about process improvement, analyzing the time length or duration inside a broad number of customer opportunities, then finding the best path and best practices. Managers can use BI to gain specific insight into the sales pipeline.

Marketing: A marketing dept needs the ability to analyze, promotional yields and fine-tune spending to get the biggest ROI. BI can provide the marketing team with the insights it needs to determine where marketing money is best spent.
Finance and Accounting: For finance and accounting dept, BI is all about process improvement. BI structures the company's internal data to improve the process. Human Resources: It help HR dept track & manage things like employee turnover and which candidate pools tend to yield the best candidates. Inventory: Many businesses already use some form of BI to monitor and automatically adjust inventory levels. BI can help figure out how fast is that inventory turning. Companywide: BI brings people together collaboratively. With BI, everyone can look at the data and work together to resolve issues and improve business processes.

In-Memory Computing
Data in a data warehouse are structured as multidimensional data cubes.

Concepts in Enterprise Resource Planning, Fourth Edition

20

MEMORY VS HARD DISK

o

Reason why data warehouses use disk memory: storage capacity. Hard disks can store one thousand times more data than memory for a comparable cost.

Data compression provided by column storage

o

Storing large volumes of data in memory without aggregation. Multidimensional cubes are not required.
21

Concepts in Enterprise Resource Planning, Fourth Edition

---Both SAPs and Oracles in-memory solutions are designed to analyze big data
---It is an amount of data that is now available for BI use from all the available sources, including:

ERP systems Web sites corporate databases scientific research Twitter other social networking applications.

BI analytics was the top technology priority for CIOs in 2012

22

Concepts in Enterprise Resource Planning, Fourth Edition

---Business Objects was acquired by SAP in a "friendly takeover" completed in 2008. At its completion, SAP announced the release of nine packages, combining solutions from both companies in various groupings that are being sold by the sales departments of both companies as well. The packages fall into three categories

performance optimization applications. business intelligence platform packages. and packages geared to small and midsized companies.

SAP Business Intelligence (BI) framework

SAP SOLUTIONS
The combination of SAP and Business Objects formed the largest installed base in the market, with an estimated 46,000 customers.
However, even before its acquisition of Business Objects, SAP began to expand its BI capabilities via acquisition. Additionally, the company continues to market another BI product line. SAP's Business Intelligence software package is a component of the company's NetWeaver platform, which also includes an enterprise portal, tools for integrating SAP software with barcode readers and Bluetooth devices, and data management software, as well as tools for custom application development.

Oracle's BI focus is based on its Business Intelligence Suite. This product line comprises Oracle BI Suite Enterprise Edition Plus, Oracle BI Standard Edition One, and Oracle BI Oracle Publisher (formerly XML Publisher), an enterprise reporting solution for authoring, managing, and delivering highly formatted documents. The company includes another product in with those pertaining to BI: Oracle's Real-Time Decisions (RTD) platform combines both rules and predictive analytics, enabling real-time intelligence via a highperformance transactional server. This server automatically renders decisions within a business process and creates actionable intelligence from data flowing through the process in real time.

Oracle Business Intelligence (BI) Tools and Technology

Oracle Business Intelligence Standard Edition One

Oracle Business Intelligence Mobile

Oracle Exalytics In-Memory Machine

Oracle Business Intelligence for Analyzing Big Data

Oracle Business Intelligence Foundation Suite Oracle Business Intelligence Enterprise Edition 11g

MOBILE ACCESS
Some companies are building wireless access and alerting into their products in order to allow the growing numbers of mobile workers to keep abreast of critical business issues from their handheld devices. BusinessObjects Mobile, for example, allows viewing and manipulating reports from BusinessObjects XI via mobile devices such as Blackberry or Windows Mobile.

Cognos Go! Mobile offers wireless access to Cognos BI data via a mobile client. SAP's offering includes the capability to publish information to an intranet portal or mobile device. And Microsoft is touting mobile device support to its BI products by third parties.

ENTERPRISE INFORMATION PORTALS

Increasingly, information from disparate and disconnected systems is being accumulated and presented through enterprise portals, which are accessible via ordinary desktop browsers. A portal can provide decision makers with a realtime, customized view of the business, thereby providing the ability to manage key processes.

Delivery over a Web interface improves ease-of-use, which is a significant decision criterion for organizations that are evaluating business intelligence solutions.

Business Intelligence in Automobile industry

Today, auto manufacturers are under significant pressure to streamline operations.

Gone are the days when auto manufacturers could protect their markets from foreign competition through government tariffs.
Since the 1980s, American automobile manufacturers have been operating at a 10% profit margin (5% after taxes).

 However, the financial arms of the auto manufacturers experienced significant pushback from old-time brand managers, and the speed of the necessary change has been insufficient. The results of the higher cost of money significantly affected the already low profit margin to the point where GM had to take a loan from the government. These upheavals have inspired companies to take advantage of business intelligence for auto manufacturers as they streamline their operations to the point where they can be competitive in the world market once again.

How BI is used in Automobile Industry

Today, Sales forecasting plays a key role for each business in this competitive environment. The forecasting of sales data in automobile industry has become a primary concern to predict the accuracy in future sales. This work addresses the problem of monthly sales forecasting in automobile industry (maruti car). Here, forecasted values used as input variable to obtain the final accurate sales forecast.

 In the current scenario of tight economy, wastage is something no one can afford. Manufacturing industries like Automobile face this problem severely. BI can help with effective planning and stock management resulting in better warehousing and stock investments. Managing required stock materials and providing it as and when needed becomes a challenge if we plan to save on warehousing costs.
Business Intelligence can provide with analytics & reports that can help reaching optimization in manufacturing.

 Marketing & Sales are benefitted beyond limits with use of Business Intelligence. From the insights into customer behavior to analyzing current market trends to new product development, marketing teams can rely largely on BI solutions. Finance & Accounts is another key business function that can be benefitted with BI. The Financial Analytics & Reporting solutions can provide with quality of data which is of high importance. Also, it makes the reporting process easier and faster resulting in enhanced decision making.

Example Experian Automotive

Experian Automotive launched Velocity(SM) at the National Automobile Dealers Association (NADA) convention. Velocity is an online business intelligence tool that combines extensive automotive data with advanced analytics, enabling automotive professionals to better understand the market, the vehicles that are selling and the people who are buying them. Velocity's unique combination of data and analytics empowers users to quickly gain actionable insights and make profitable decisions. For example, if a manufacturer wants to check on their retail network performance in a particular state, they can quickly retrieve sales registration data showing how all their dealerships perform against competitors statewide. They can then review how retailers are performing against their key performance indicators. If a particular region is behind selling a certain model, a campaign can be developed to specifically boost sales of that model in that targeted area. The entire data review and analysis can be performed in just a matter of minutes.

 "Velocity is a powerful step forward in Experian Automotives ability to give our client's real-time access to the tools that will help them make better and more profitable decisions . The integrated approach to discovering what is happening at the retail level, why it is happening and how challenges can be addressed separates Velocity from simple analysis and data tools.
Volvo was the first manufacturer to put Velocity to use and has already benefited from its quick and in-depth insights into key markets.

 "Understanding changes in the automotive market, identifying vehicle trends and gaining insight into the buying behavior of potential customers is information that every automotive manufacturer needs to be effective," said Tassos Panas, executive vice president of Volvo Cars of North America. "Through Experian Automotive's Velocity platform, we have access to a never-before-seen combination of information and insights that allow us to increase our competitive edge in the marketplace."

CONCLUSION
Business intelligence today is used in almost every kind of organization, let it be software, hardware, automobiles , oil refinery etc. The use of BI has increased the profit rate of the companies by a great margin.

It improves the customer relationship & thus the productivity of the entire organization.
The use of BI has provided a great boon to organization & modern world.