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Consumer Behavior Model

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Shobhit Bhatnagar

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Course: Consumer Behavior

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Course: Consumer Behavior

Copyright:

Attribution Non-Commercial (BY-NC)

Available Formats

Download as PPTX, PDF, TXT or read online from Scribd

Flag for inappropriate content

0% found this document useful (0 votes)

17 views5 pages

Consumer Behavior Model

Uploaded by

Shobhit Bhatnagar

Course: Consumer Behavior

Copyright:

Attribution Non-Commercial (BY-NC)

Available Formats

Download as PPTX, PDF, TXT or read online from Scribd

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CONSUMER DECISION MAKING MODEL

Prepared by: Shobhit Bhatnagar Divya Verma

EXTERNAL FACTORS

DECISION MAKING

INTERNAL FACTORS

Social Groups

Need recognition Information Search Evaluation of alternatives Purchase Post purchase dissonance

Personality

Culture

Motivation

Family & Friends

Attitude

Learning

Involvement

Product

Price

Place

Promotion

MARKETING MIX

EXTERNAL FACTORS

DECISION MAKING

INTERNAL FACTORS

Social Groups

Need recognition Information Search Evaluation of alternatives Purchase Post purchase dissonance

Personality

Culture

Motivation

Family & Friends

Attitude

Learning

Involvement

Product

Price

Place

Promotion

MARKETING MIX

EXTERNAL FACTORS

DECISION MAKING

INTERNAL FACTORS

Social Groups

Need recognition Information Search Evaluation of alternatives Purchase Post purchase dissonance

Personality

Culture

Motivation

Family & Friends

Attitude

Learning

Involvement

Product

Price

Place

Promotion

MARKETING MIX

THANK YOU

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