What is the Play Field ?

Its the Value Segment of Biscuit

50% of the biscuit market is represented by only Tiger from Britannia!

????

Tiger is a Big Player in Biscuits ?

One of the Largest Britannia Brands!

2nd Largest Biscuit Brand in India!

Reaches 3.1 Crore people!

BUT, Others Play Better than Us !

Tiger has only a 10% Share in Value Biscuits Segment! Tiger Share is not growing ! We are also losing Distribution!
Opportunity is Big & therefore we need to Change the GAME !

What will help us change the game?

Proposition and Claim!
Energy-giving Hunger-busting Old Claim Strong claim that brings the benefit alive

Visible GROWTH New Claim

Fortification with Growth Nutrients to support the claim

What will help us change the game?

Product
Big Improvement in Glucose Product: Significantly Superior to Competition
Increase d Sugar
New Flavor

Great After Taste

Better Mouth Feel

Improved Bite experience

Increase d Fat

Formula changed!

Crispier, crunchier More aroma and flavor

What will help us Change the Game?

New Packaging in Entire Range
Thicker Laminate

Tighter

RANGE!

No Leak

Bright

What will help us change the game?

Biggest Super Star to help Change the Game Nation-wide Media & POSM on the Tiger of Bollywood!

Directed by Prabhudeva!

Right outlet for Brand Placement

Value Biscuits like Tiger & Parle-G are available at all types of outlets!
In Value Biscuits range like Tiger,

AVAILABILITY DRIVES PURCHASE! So if we are present in entire range, then we will get more chances for sale
Any outlet that does not have Range of Tiger is the right outlet.

Competition to watch for!

Who do you think our competition is?

Competition to watch for!

Glucose
Parle G Sunfeast Glucose

Parle Kreams

Value Creams

Parle Festo Sunfeast Special Creams

Sunfeast Cookies

Value Cookies

Parle 20-20 Parle Happy Happy

All Value Rs-5 Biscuit Brands are our competition!

What Should we sell?

Currently, we are divided! We need to come together now in Selling & in Visibility!
Tiger Range

We need to sell the entire Tiger Range

Talking points for Team to Sell

Handling Retailer Objections

Not Enough Off take
New product altogether! Nationwide media drive ! With Salman Endoresement Target on the decision maker Mothers!

Taste is not as good as competition

A formula change! Much more crispier & crunchier Better Mouth Feel & After taste! Better than competition in research
Increa sed Sugar New Flavor

Increa sed Fat

Consumer takes any R s 5 Brand & therefore Substitutable

No match Brand now! Formula changed! Only Biscuit to have Nutrients, Even Creams & Krunch is fortified

Margins
Big Trade loads planned

Whats in there for you?

More than 50% market is of Value Bisucits!
We have 10-12% share in this segment! Huge Potential Backed up with extreme branding!

Better challenges, Better deliverables, Better incentives for You!

Collaterals, POSM, Khazana Card!