KNOWLEDGE MANAGEMENT

PRESENTED BY
G.SILAMBARASAN
 Data: in simple words , data means putting
forward a fact about a particular
issue,place,person,etc.
o The numbers 100 or 5%, completely out of
context, are just pieces of data. Interest,
principal, and interest rate,)out of context, are not
much more than data as each has multiple
meanings which are context dependent
 Information relates to description, definition,
or perspective (what, who, when, where).
 Principal is the amount of money, $100, in the
savings account.
 Interest rate, 5%, is the factor used by the
bank to compute interest on the principal.
 Knowledge comprises strategy,
practice, method, or approach
(how).
 If I put $100 in my savings account,
for 5% interest at the one year I will
get $100+ $5 (interest) =$105
fr4om bank

 Wisdom embodies principle, insight,

moral, or archetype (why).
Source:http://www.systems-
thinking.org/kmgmt/kmgmt.htm
KNOWLEDGE
 Knowledge can be defined as a fluid mix of experience,
values, contextual information and expert insight that
provides a framework for evaluating and incorporating
new experiences and information.
 TYPES OF KNOWLEDGE

 Explicit knowledge: It is the visible knowledge available in

the form of letters, reports, memos, literatures, etc.
Explicit knowledge can be embedded in objects, rules,
systems, methods etc
 Tacit knowledge: It is highly invisible and confined in
the mind of a person. It is hard to formalize and therefore,
difficult to communicate to others. A master craftsman
after years of experience develops a wealth of expertise ‘at
his fingertips’
KNOWLEDGE MANAGEMENT
 Knowledge Management is a process that,
continuously and systematically, transfers
knowledge from individuals and teams, who
generate them, to the brain of the
organization for the benefit of the entire
organization.

 Km is interdisciplinary business model dealing with

all aspects of knowledge within the context of the
firm , including knowledge creation
,codification, sharing , and how these
activities promote learning and innovation
(berkeley 2001)
BEST BUY CO..,
 Minneapolise based retailer of consumer electronics,
personal computers ,and home appliances, does
speaker installation and similar task
 For best buy , preventing mistake is a focus for
KM
 KM about creating a corporate that learns from
experience , so if mistake do happen ,they will
never be repeated .
 One of their technicians found the similarity of
wires for the airbag and the speakers and
disseminated that information(across all their
mobile installer)
 today , before an installer ever touches a car ,
he/she goes to the computer to print out any tips
for the specific vehicle product
 So mistakes are reduced considerably
 FOUR PROCESS VIEW OF KM
 Capturing
 Data entry
 Scanning
 Interviewing
 Brainstorming
 Organizing
 Captured data or information should be organized
in way that can be retrieved and used to generate
useful knowlodge
 Cataloging
 Indexing
 Filtering
 Linking
 codifying
 Refining
 Contexualition
 Collaboration
 Compacting
 Projecting
 Mining
 Data mining software used to find patterns in data , predict behavior ,and
warm against future problems based on the the data supplied (ex:sales
record= seasional correlation, variance )

 Transfer
 Flow
 Sharing
 Alter
 push
 Source: elaias m award hassan m. ghaziri ,knowledge
managemaent,pearson education,)
TATA STEEL
SOURCES OF KM

Tata Steel aims at capturing knowledge from

various working groups and outside agencies who
play a major role in day-to-day functioning. The
major stakeholders covered under KM being

 Day-to-day operation
 Learning from failure
 Senior Management  Published Papers by
 Officers employees (National and
International publications)
 Employees  Task
(Supervisors & Force/Consultant/Technical
Workmen)(HAMAM) Groups
 Engineering Project
 Customers
 Knowledge Sharing across
 Supplier the value chain
 Experts (In &  Improvement Activities

outside company)
AWARDS
 October 04, 2006
Tata Steel ranked as no.1 in 2006 Indian MAKE Survey (Most Admired
Knowledge Enterprises )
 January 24, 2006

Tata Steel is selected as a Best Practice Partner by APQC – Second Time for KM

 2nd August, 2005

Thrust on usage of knowledge assets through MASS
(Manthan ab shopfloor se)
 August, 2005
Tata Steel – winner of the first Indian MAKE Award, 2005
  
 2nd March, 2004
TATA STEEL Launches ‘Knowledge Manthan’  
 March, 2004
Tata Steel is the Best Practice Partner in Knowledge Management
 August, 2003
Tata Steel wins the MAKE ASIA 2003 Award
 source; http://www.tatasteel.com/technologyupdate/km/km_basics.htm
PRACTICAL DIFFICULTIES
 Why do I share my knowledge
with others?
 What if my supervisor feels
insecure?(RAMANA)
 Dissemination of knowledge
 Training cost
conclusion

 In future The key differentiator of economics

performance will not be possession of
land ,assets, technology or even
information but the possession of “knowledge”
to make use of all these “asset” for providing
value to the customer
 In order to survive ,organization have to change
in order to change; organization must train its
employee and managers have to adapt to
the environment by acquiring new skills ,
they also have to mould their attitudes to
nature knowledge creation and sharing
nothing but KM
ANY QUERIES ?
THANK YOU