Professional Documents
Culture Documents
A good example
Introduction
Frances attractiveness : a current issue
France occupied only the 30th position of the last ranking issued by the WEF in November 2002. This fall seems to be due principally to such a heavy tax burden and also to high employers contributions. (i.e. high costs)
Introduction
Introduction
However, some firms did settle successfully in France during the past few years. How did they manage to cope with the apparent economic drawbacks of France as a settlement place? Toyota has remained a case in point since it settled one of its factories near Valenciennes in 1998
Plan
The reasons why Toyota chose France The role of the French administration The obstacles the Japanese firm faced The results and the prospects of this settlement in France
The cultural argument : the French automobile culture captivates Japanese managers.
Toyota decided to include France in its study of the possible new European sites for the plant.
A training problem:
given the level of commitment of Japanese workers. given Toyota s willingness to have polyvalent workers.
Future in France
Will to develop French site of Valenciennes (up to 130 ha depending on the market evolution) A new Yaris is about to come out Partnership with Elctricit de France to protect the environment Will to be respected and to have a good image in Europe for a long term and a solid set up on the continent
Future in Europe
Project of joint-venture with PSA in Check Republic 300 000 units production is planned in this country 100 000 units for each company
Conclusion
We really wanted to become a recognized actor of the European car industry instead of a simple marginalized importer.
Mr. Hiromi SUZUMURA, vice-president of Toyota Motor Europe
The French collaboration with Toyotas managers allowed to make this possible.
Our sources
A documentary from Arte : Gamble on the car industry-Toyota : Analysis of a decision. 2 interviews :
Mr. Hiromi SUZUMURA, vice-president of Toyota Motor Europe Sophie GLEMET, in charge of communication for Toyota Motor Europe Lots of articles from press books (Le Monde, Le Figaro, Ouest-France, Libration, LHumanit)