THE CHOCOLATE EMPERORS

Who Are We?

The taste of chocolate lovers

Offer customers chocolates in the shape, size, taste just the way they desire

Who is my customer ?
Every chocolate lover on planet Earth Corporate Event planners

Wedding organizers

Why me ?
We give you what you want & the way you want, giving you content because we know your moneys worth!!
You will wait to come back again

STRENGTHS

WEAKNESS

-Customized

and large variety of products

Raw material supply volatile prices Chocolates - comparatively small business unit

SWOT
THREATS
-Chances OPPORTUNITIES

of foreign players to enter in the Indian market

Negligible Competition Highly consumable good

Suppliers Bargaining Power

Low

No threat of forward integration, but volatile prices of key inputs

New Entrants

High

Substitute
As chocolates are viewed as an Low indulgence, low threat from any other means of sweet What Porter Says

Foreign Brands

Moderate buyer power since quantity purchased is small, threat in future from organized retail

Moderate

Buyers Bargaining Power

Pricing
(Excel file)

Show me the money ?

CAPITAL COST DEPOSITS WEBSITE INTERIORS 8 Lacs 50 K 33 Lacs FIXED COST RENT SERVER COST SALARY PROMOTION COST TOTAL (B) 4.2 Lacs 3K 4.5 Lacs 50 K 8.7 Lacs TOTAL (C) 5.3 Lacs Raw Materials BILLS 5 Lcas 30 K

RECURRING COST

Advertising
Buffer capital TOTAL (A)

4 Lacs
10 Lacs 57 Lacs

Cash Inflows
On shop selling's party/Wedding orders corporate giftings 3000000 210000 750000

Income Statement (Monthly)

Total Revenue Total Expenditure (B + C) Profit 200000 110000 90000

festival orders

435000

Total Revenue

4395000

Team
4 business partners 3 Staff

How would I start ?

Location Vashi sector 850sq.ft. Outlet Timings 10.00a.m to 10.00p.m All Seven Days Open

Target segment

Key process
Key assets The Cooks Customer value Proposition Customized high quality products. Huge variety for selection Special gifting products All Days working On-shop orders within 15mins Free Home Delivery Customer feedback Making huge variety available

Customization & Personalization

Website login Provide on -shop orders within the range of 10-15 mins

Profit formula

Promotion
Residential area Corporate Parks Colleges and schools Malls Play parks

What will Investor Get?? Initial Investment

year 1 year 2 year 3 year 4 Total Interest add: Principal amount Total money

Rs.6000000
720000 610443 560346 448257 2339046 6000000 8339046