DHL - Final

Introduction
By Arinda Jayawardena
Prague | April-23-2008
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What is Business to Business B2B
B2B (business-to-business), also known as ebiz, is the exchange of products, services, or information between businesses rather than between businesses and consumers.
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B2B Web sites can be sorted into:
Company Web sites since the target audience for many company Web sites is other companies and their employees. Company sites can be thought of as round-the-clock mini-trade exhibits Product supply and procurement exchanges where a company purchasing agent can shop for supplies from vendors, request proposals, and, in some cases, bid to make a purchase at a desired price. Sometimes referred to as e-procurement sites,
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B2B Web sites can be sorted into:

Specialized or vertical industry portals which provide a "sub web" of information, product listings, discussion groups, and other features. Brokering sites that act as an intermediary between someone wanting a product or service and potential providers. Equipment leasing is an example. Information sites (sometimes known as infomediary), which provide information about a particular industry for its companies and their employees. These include specialized search sites and trade and industry standards organization sites.
Prague | April-23-2008 Page 4
Company
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What is DHL
DHL is the global market leader of the international express and logistics industry, specializing in providing innovative and customized solutions from a single source. DHL offers expertise in express, air and ocean freight, overland transport, contract logistic solutions as well as international mail services, combined with worldwide coverage and an in-depth understanding of local markets.
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Company Profile
Where does the name DHL come from?
These are the first letters of the last names of the three company founders, Adrian Dalsey, Larry Hillblom and Robert Lynn. DHL was founded as a company in 1969 The trio initially provided a courier service between the Continental United States and Hawaii, then expanded the business from there. In 1998, Deutsche Post began to acquire shares in DHL, finally reached majority ownership in 2001, and completed the purchase in 2002.
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Company Profile
For more than 35 years, DHL has built the world's premier global delivery network by trailblazing express shipping in one country after another. Over 220 countries and territories later, DHL is the global market leader of the international express and logistics industry. DHL specializes in providing customers with innovative and customized transportation solutions from a single source.
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The Group
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The Group
DHL Express
DHL Express is the perfect partner for all your worldwide express and parcel needs
DHL Network covers over 4,000 offices and more than 120,000
destinations worldwide
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The Group
DHL Forwarding / Freight
DHL Freight offers international and national transport solutions
for part and full load in Europe. They move goods by road, rail and a combination of the two.
DHL Global Forwarding is the market leader in air and ocean
freight and a project logistics services provider operating worldwide
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The Group
DHL Supply Chain
The Supply Chain comprises contract logistics services and the Corporate Information Solutions Business Unit. Both areas focus on tailor-made customer solutions.
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Company Profile
Number of Employees around 285,000 Number of Offices: around 6,500 Number of Warehouses & Terminals: more than 450 Number of Gateways: 240
Number of Aircraft: 420

Number of Vehicles: 76,200 Number of Countries & Territories: more than 220 Shipments per Year: more than 1.5 billion Destinations Covered: 120,000
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Company Goal
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Board of Management
DHL has a dual management and supervisory structure. The members of the Board of Management are appointed by the Supervisory Board and are responsible for the management of the company. The Board of Management consists of seven members:
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DHL Strengths
Huge expertise in the transportation business Financial soundness Heavily investing on Information Technology Clear vision for the future global market
One source for express and logistics solutions

Expertise around the globe Around the clock, across the Internet
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DHL SriLanka
In Sri Lanka, DHLs network consists of over forty vehicles, six service centres, as well as over 170 trained professionals, and DHL is the sole air express company to operate a bonded warehouse with onsite customs. DHL continues to offer its customers value-added services such as 24/7 customer service including pickups and deliveries, e-solutions to streamline their shipping process, and preclearance via electronic Customs declarations. DHLs operations in Sri Lanka began in 1980 with an agency agreement with John Keells Holdings, and the business relationship was further strengthened with the signing of a joint venture agreement in January 1992, forming the business entity DHL Keells Pvt Ltd.
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E-Commerce Strategies & Web Site Design
By Kasun Nanayakkara
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DHL E-Commerce Strategies
Steering On-line Traffic.
Negotiation of links with other sites. (e-bay) Search engine placement. On-line branding web banners etc. On line promotions
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Examples for online traffic steering.
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Providing On line Product Information
High Quality Virtual Catalog Down Loads on product broachers
Customer Relationship Management (CRM) Customer Data Purchase patterns / Behavior. Targeted promotions Loyalty programs / Discounts
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Introducing Innovative E-Commerce products, services & Portals. Web Site We listened to customers of all sizes, but particularly small and mediumsized business owners, and worked with them to develop an online platform that provides seamless access to the full range of DHL express shipping and logistics services with even greater ease and fewer clicks. Products and Services DHL Web Shipping - on-line express shipping tool that helps you prepare documents, book pick-ups, store contact details and track your deliveries. Ideal for busy office managers, business travelers or receptionists, DHL WEB SHIPPING needs no special software or training.
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Introducing Innovative E-Commerce products, services & Portals.
Products and Services DHL Shipping Management - Complete express shipping management tools with advanced e-commerce features for total control. DHL Connect - Express shipping tool for small/medium businesses install on your PC in minutes.
DHL Easy Ship - Advanced shipment processing - ideal for large express shipping volumes.
DHL Interactive - On-line tools - from freight quotes and bookings to tracking and reports.
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Products and Services (Cont) DHL Excel Supply Chain Integration The easy way to link shipping into your global business processes.
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Products and Services (Cont) DHL Excel Supply Chain Integration EDI - Electronic Data Interchange solutions for large shipping volumes or multi-site logistics operations. DHL Smart View - Web-based process support and information management system. DHL Web shipping for e-procurement - On-line shipment processing directly from your e-Procurement system. Example -
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Making On line Services Convenient and Tangible
Including more tools related to on line shipping.

Find DHL Volumetric Weight Conversion Calculator Currency Converter World Clock Customs Paperwork
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Making On line Services Convenient and Tangible Web Site Including Tracking options Real-time tracking via PC, phone or wireless device.
DHL e-Track - Use e-mail to track up to 50 express shipments without full internet connection. DHL Toolbar - Add express tracking functionality to your Internet Explorer browser.
DHL Express SMS - Text your express air waybill number and receive shipment status within seconds.
DHL Express W@P - On-line express tracking and service information from any W@P-enabled device. DHL i-Mode Services - Convenient express tracking with an 'always on' iModeenabled device. DHL Speed Tracking - Track up to 5 express shipments at a time from any touchtone phone.
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Making On line Services Convenient and Tangible Web Site How DHL Keeps track of the Shipments. Bar Code Readers RFID Radio Frequency Identification
Delivery agents updating via PDAs.

GPS Tracking of vehicles.
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Spearheading Innovation and Learning in logistics DHL Innovation Center - At the DHL Innovation Center, which is unique to the
logistics industry, researchers and developers from all over the world can exchange their knowledge and design practical innovations for global use. The vision is to create synergetic networks for new ideas and accelerate their development from a prototype to Group-wide use.
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DHL Design of the Web Site

Evaluation Criteria Design, creativity and user friendliness Information and Content up to date Transaction Security / Data Privacy Performance Encourage Repeat purchase / Re - Visit
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Evaluation Criteria Design, creativity and User friendliness
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Evaluation Criteria Information and Content up to date
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Evaluation Criteria Transaction Security / Data Privacy 28 bit per second secure transaction socket Customer data privacy Performance Speed of transactions. Payment gateway performance
Encourage Repeat purchase / Re Visit

On line discount coupons for redemption. E-mail alerts for registered users. Transaction history and targeted promotions.
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Online Branding
By Shashikala Jayasinghe
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Perspectives on viewing Brand Equity

Financial Brand Extensions Consumer based
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Brand Awareness
Widely successful in Europe and Asia with 40% market share However the brand is not as popular in the US, with a share of 7%
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Strength of the Brand

DHL stands for enduring attributes such as:
I. Speed II. Reliability
III. Professionalism
IV. Flexibility V. Closeness to the customer
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Strategies employed
Acquisition of Airborne Express, a major delivery company in the US, in 2003
Application of a new colour scheme, Yellow Offensive, helped establish the new brand image In October 2008, DHL in China omitted TV as a tool for communication DHL re-launched itself under the statement More
Prague | April-23-2008 Page 43
Setbacks
Was a major sponsor of the movie Mission Impossible III, and had negative connotations associated as a result
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Interesting facts about DHL

More than 90% of the worlds top companies use the services of DHL.
DHL delivers 80% of all movie reels to UK cinemas and the popcorn. DHLs annual employee EuroCup event is the largest non-professional football tournament in Europe.
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The ancient Egyptians would have relied on DHL when they were building the pyramids.
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Thank you
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DHL - Final

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DHL - Final

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Introduction

What is Business to Business B2B

B2B Web sites can be sorted into:

B2B Web sites can be sorted into:

freight and a project logistics services provider operating worldwide

Number of Aircraft: 420

One source for express and logistics solutions

E-Commerce Strategies & Web Site Design

DHL E-Commerce Strategies

Steering On-line Traffic.

DHL E-Commerce Strategies

DHL E-Commerce Strategies

DHL E-Commerce Strategies

DHL E-Commerce Strategies

DHL E-Commerce Strategies

DHL E-Commerce Strategies

DHL E-Commerce Strategies

Including more tools related to on line shipping.

DHL E-Commerce Strategies

DHL E-Commerce Strategies

Delivery agents updating via PDAs.

DHL E-Commerce Strategies

DHL E-Commerce Strategies

DHL Design of the Web Site

DHL Design of the Web Site

DHL Design of the Web Site

DHL Design of the Web Site

DHL Design of the Web Site

DHL Design of the Web Site

DHL Design of the Web Site

Encourage Repeat purchase / Re Visit

Perspectives on viewing Brand Equity

Strength of the Brand

I. Speed II. Reliability

Interesting facts about DHL

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