BRAND

PRODUCT

OPERATING SYSTEM IOS 7

CAMERA

PROCESSOR

INTERNAL STORAGE 16 GB

PRICE

APPLE

5S

8 MP

QUARD CORE

52,000

SAMSUNG

NOTE 3

ANDROID

13 MP

QUARD CORE

32 GB

46,000

NOKIA

LUMIA 1520

WINDOWS 8

13 MP

QUARD CORE

32 GB

45,000

MICROMAX

CANVAS 4

ANDROID

13 MP

QUARD CORE

8 GB

14,500

SONY

ULTRA Z1

ANDROID

13 MP

QUARD CORE

16 GB

40,000

APPLE

PRICE SKIMMING, PRICE DISCRIMINATION

Rs. 35,000 -Rs.72,000

HIGHER INCOME

SAMSUNG

MOP (Marketing Operating Price), NowVALUE FOR MONEY

Rs.7,000 Rs.45,000

MEDIUM-HIGH INCOME

NOKIA

PRICE SKIMMING

Rs.14,000 Rs.46,000
Rs.10,000 Rs.45,000 Rs.4,000 Rs.20,000

MEDIUM-HIGH INCOME
MEDIUM-HIGH INCOME LOW MEDIUM INCOME

SONY

PRICE SKIMMING

MICOMAX

ECONOMY PRICING

BRANDS

AVALIABILITY

MARKET OPERATIONS

APPLE

Own retail outlets . (known as estores) Samsung stores and various of mobile outlets. Nokia gallery, retailers and suppliers.

International and domestic markets

SAMSUNG

International and domestic markets

NOKIA

International and domestic markets

SONY

Tie ups with local distributers and local popular stores.

International and domestic markets

BRAND

ADVERTISEMENT

STRATEGIES

SALES PROMOTIONS

PUBLICITY

APPLE

T.V , Internet , Magazines. Newspapers, Magazines , Journals , T. V cinema and outdoor adv.

Personal selling

Low interest financing Price discount , low interest financing , exchange offers , price pack deals. Free shirts , caps , coupons Brand ambassadorAMIR KHAN

SAMSUNG

NOKIA

Radio , T.V , Product training to Newspaper , distributor Dummies , Standees T.V( Sony channel) , Pull strategy Internet , Magazines , Newspapers

SONY

Free coupons , rebates , bonusscratch card ,

Brand ambassadorKATRINA KAIF

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c)

APPLE

Preferred mostly by young generation. Who are techno freak

People are so much attracted to apple as it add value to their status

Best after sale services, So much penetrated no need of any demonstrations Gained popularity as a smart phone player and giving tough times to iphone

SAMSUNG

Preferred by those who want to have a good smart phone as compared to iPhone

Mostly businessmen gets attracted as it has a bigger screen than apple

NOKIA

Stared very late , not preferred by the people at large.

Very less preferred as nokia sensed this trend very late . So its unable to attract more people Its preferred comparatively less to others brands.

SONY

Accepted by its loyal customers only