Professional Documents
Culture Documents
Feasibility Study
EXECUTIVE SUMMARY
Products
Why Go Lenticular?
Highly noticeable
creatively
A novel concept
Very Attractive
Engages interest for a long time
Boost up to the promotional campaigns
Very cost-effective
Replacement of old with wonderful
innovations
Durability
Capitalization
Owners Capital Contribution
Stockholders
Shares
Jeffrey C. Agaya
200,000.00
Angelito P. Caling
200,000.00
Minerva M. Manuel
200,000.00
200,000.00
200,000.00
1,000,000.00
Business Logo
The Market
CUSTOMERS
The target customers of the business will be souvenir shops and print shops
within Marikina City with a population of 90 based on the List of Business
Establishments 2013 (Masterlist) provided by the Marikina City Hall as of
December 2013.
Business
Catering Services
Souvenir Shops
TOTAL
No. of Companies
62
28
90
COMPETITORS (Indirect)
TOTEX PRINTING SERVICES Totex is both a printing and a paper supply
business owned by Joel F. Madamba.
DEMAND ANALYSIS
Historical Population
Year
2009
2010
2011
2012
2013
Total
35
36
45
51
62
14
21
24
24
28
49
57
69
75
90
80
60
35
40
36
45
51
62
20
0
2009
2010
2011
2012
2013
28
25
21
20
24
24
14
15
10
5
0
2009
2010
2011
No. of Souvenir Shops
2012
2013
Projected Population
Catering Services
Year
Population*
Annual
Increase
Projected
Population
2014
2015
2016
2017
2018
62
10
72
72
11
83
83
13
96
96
15
111
111
17
128
Projected Population
Souvenir Shops
Year
Population*
Annual
Increase
Projected
Population
2014
2015
2016
2017
2018
28
32
32
37
37
43
43
50
50
58
128
120
111
96
100
83
80
72
60
37
32
40
43
50
58
20
0
2014
2015
No. of Catering Services
2016
2017
No. of Souvenir Shops
2018
Once
17,031
19,812
23,983
26,068
31,282
Twice
26,241
30,525
36,951
40,164
48,197
Thrice
Four Times
27,250
14,130
31,699
16,436
38,372
19,897
41,709
21,627
50,051
25,952
Five Times
and Above
25,862
30,085
36,418
39,585
47,502
Historical
Annual
Demand
110,514
128,557
155,621
169,154
202,984
Projected Demand
Year Population
2,014
104
2,015
120
2,016
139
2,017
161
2,018
187
Previous
Annual
Demand
Increase
202,984
23,118
226,102
23,118
249,220
23,118
272,337
23,118
295,455
23,118
Projected
Demand
226,102
249,220
272,337
295,455
318,572
SUPPLY ANALYSIS
Market Share of Competitors
YEAR
ANNUAL
DEMAND
ANNUAL
SUPPLY
MARKET SHARE OF
COMPETITORS
2014
226,102
93,016
41.14%
2015
249,220
99,899
40.08%
2016
272,337
107,292
39.40%
2017
295,455
115,231
39.00%
2018
318,572
123,758
38.85%
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
34,746
37,317
40,079
34,213
36,745
39,464
38,332
41,169
44,215
65,093 69,910 75,084 80,640 86,607 93,016 99,899 107,292 115,231 123,758
DEMAND
226,102
249,220
272,337
295,455
318,572
SUPPLY
93,016
99,899
107,292
115,231
123,758
DEMAND
GAP
133,086
149,320
165,045
180,224
194,814
UNSATISFIED
DEMAND
58.86%
59.92%
60.60%
61.00%
61.15%
MARKET
SHARE
41.14%
40.08%
39.40%
39.00%
38.85%
=
=
100
YEAR
2014
2015
2016
2017
2018
DEMAND
162,291
177,774
193,258
208,742
224,225
SUPPLY
(UNITS)
24,758
27,773
30,622
33,290
35,766
X
PROJECTED
SHARE
15.26%
15.62%
15.84%
15.95%
15.95%
SALES PLAN
YEAR
DEMAND
GAP
MARKET
SHARE
TOTAL
DEMAND
(UNITS)
2014s
2015
2016
2017
2018
105,261
115,164
124,680
134,608
143,754
15.75%
16.03%
16.22%
16.32%
16.37%
35,616
39,961
44,169
48,231
52,136
Total Sales 35,616 1,218,675 39,961 1,427,678 44,169 1,639,581 48,231 1,861,643 52,136 2,085,641
Survey Analysis
Frequency
Yes
No
TOTAL
Percentage
37
41.11%
53
58.89%
90
100%
41.11%
58.89%
Yes
No
Frequency
Once
Twice
Thrice
Four Times
Five And Above
TOTAL
Percentage
5
8
5
4
3
20.00%
32.00%
20.00%
16.00%
12.00%
25
100%
12.00%
20.00%
16.00%
20.00%
Once
Twice
Thrice
32.00%
Four Times
Frequency
Once
Twice
Thrice
Four Times
Five And Above
TOTAL
Percentage
5
35.71%
14.29%
21.43%
7%
21.43%
14
100%
21.43%
35.71%
7.14%
21.43%
Once
Twice
Thrice
14.29%
Four Times
Frequency
Once
Twice
Thrice
Four Times
Five And Above
TOTAL
Percentage
2
3
7
4
17
6.06%
9.09%
21.21%
12.12%
51.52%
33
100%
6.06%
9.09%
51.52%
21.21%
12.12%
Once
Twice
Thrice
Four Times
Frequency
Once
Twice
Thrice
Four Times
Five And Above
Percentage
2
3
4
2
5
16
TOTAL
12.5%
18.75%
25.00%
12.50%
31.25%
100%
12.50%
31.25%
18.75%
12.50%
25.00%
Once
Twice
Thrice
Four Times
Frequency
Once
Twice
Thrice
Four Times
Five And Above
TOTAL
Percentage
14.29%
21.43%
0%
7%
57%
14
100%
Fig 4.2.5 Percentage of How Often Customers Avail Photo bag tags
14.29%
21.43%
57.14%
0.00%
7.14%
Once
Twice
Thrice
Four Times
Frequency
Percentage
Once
Twice
Thrice
Four Times
Five And Above
3
0
0
1
1
5
TOTAL
20.00%
20.00%
60.00%
0.00%
Once
Twice
Thrice
Four Times
60%
0%
0%
20%
20%
100%
Frequency
Once
Twice
Thrice
Four Times
Five and Above
Percentage
2
6
2
1
4
15
TOTAL
Fig 4.2.7 Percentage of How Often Customers Avail Tumblers without handle
13.33%
26.67%
6.67%
40.00%
13.33%
Once
Twice
Thrice
Four Times
13.33%
40%
13.33%
7%
26.67%
100%
Frequency
Percentage
Once
Twice
Thrice
Four Times
Five and Above
6
1
3
0
0
10
TOTAL
0.00%
30.00%
60.00%
10.00%
Once
Twice
Thrice
Four Times
60%
10%
30%
0%
0%
100%
Frequency
11-15
16-20
21-25
26-30
Percentage
16
8
1
0
25
TOTAL
64%
32%
4%
0%
100%
4.00%
0.00%
Php11-15
32.00%
Php16-20
Php21-25
64.00%
26-30
Frequency
31-35
36-40
41-45
46-50
Percentage
5
9
0
0
14
TOTAL
35.71%
64.29%
0%
0%
100%
0.00%
35.71%
31-35
36-40
41-45
64.29%
46-50
Frequency
21-25
26-30
31-35
36-40
Percentage
21
9
3
0
33
TOTAL
63.64%
27.27%
9.09%
0%
100%
0.00%
9.09%
21-25
27.27%
26-30
31-35
63.64%
36-40
Frequency
16-20
21-25
26-30
31-35
Percentage
1
11
4
0
16
TOTAL
6.25%
68.75%
25%
0%
100%
6.25%
0.00%
25.00%
16-20
21-25
26-30
31-35
68.75%
Frequency
11-15
16-20
21-25
26-30
Percentage
5
9
0
0
14
TOTAL
35.71%
64.29%
0%
0%
100%
0.00%
35.71%
11-15
16-20
21-25
64.29%
26-30
Frequency
31-35
36-40
41-45
46-50
Percentage
2
3
0
0
5
TOTAL
40%
60%
0%
0%
100%
0.00%
40.00%
31-35
36-40
41-45
60.00%
46-50
Frequency
71-75
76-80
81-85
86-90
Percentage
6
7
2
0
15
TOTAL
40%
46.67%
13.33%
0%
100%
13.33%
0.00%
40.00%
71-75
76-80
81-85
86-90
46.67%
Frequency
Percentage
81-85
44.44%
86-90
55.56%
91-95
0%
96-100
0%
100%
TOTAL
0.00%
81-85
44.44%
55.56%
86-90
91-95
96-100
Frequency
100 Below
101-200
200-301
301-400
401-500
500 And Above
Percentage
3
4
5
3
10
0
25
TOTAL
12.00%
40.00%
16.00%
20.00%
12.00%
100 below
101-200
201-300
301-400
401-500
12%
16%
20%
12%
40%
0%
100%
Frequency
100 Below
101-200
200-301
301-400
401-500
500 And Above
Percentage
4
0
1
1
8
0
14
TOTAL
0.00%
28.57%
57.14%
0.00%
7.14%
7.14%
100 below
101-200
201-300
301-400
401-500
500 above
28.57%
0%
7.14%
7.14%
57.14%
0%
100%
Frequency
100 Below
101-200
200-301
301-400
401-500
500 And Above
Percentage
17
4
7
3
2
0
33
TOTAL
0.00%
6.06%
9.09%
21.21%
51.52%
12.12%
100 below
101-200
201-300
301-400
401-500
500 above
51.52%
12.12%
21.21%
9.09%
6.06%
0%
100%
Frequency
100 Below
101-200
200-301
301-400
401-500
500 And Above
Percentage
5
2
4
3
2
0
16
TOTAL
0.00%
12.50%
31.25%
18.75%
12.50%
25.00%
100 below
101-200
201-300
301-400
401-500
500 above
31.25%
12.5%
25%
18.75%
12.5%
0%
100%
Frequency
100 Below
101-200
200-301
301-400
401-500
500 And Above
Percentage
8
1
0
3
2
0
14
TOTAL
0.00%
14.29%
21.43%
57.14%
0.00%
7.14%
100 below
101-200
201-300
301-400
401-500
500 above
57.14%
7.14%
0%
21.43%
14.29%
0
100%
Frequency
100 Below
101-200
200-301
301-400
401-500
500 And Above
Percentage
1
1
0
0
3
0
5
TOTAL
0.00%
20.00%
60.00%
20.00%
0.00%
100 below
101-200
201-300
301-400
401-500
500 above
20%
20%
0%
0%
60%
0%
100%
Frequency
100 Below
101-200
200-301
301-400
401-500
500 And Above
Percentage
4
1
2
6
4
0
15
TOTAL
0.00%
13.33%
26.67%
6.67%
40.00%
13.33%
100 below
101-200
201-300
301-400
401-500
500 above
26.67%
6.67%
13.33%
40%
13.33%
0%
100%
Frequency
100 Below
101-200
200-301
301-400
401-500
500 And Above
Percentage
0
0
3
1
6
0
10
TOTAL
0.00%
0.00%
30.00%
60.00%
0.00%
10.00%
100 below
101-200
201-300
301-400
401-500
500 above
0%
0%
30%
10%
60%
0%
100%
Frequency
Percentage
Price
37
100.00%
Design
37
100.00%
Quality
37
100.00%
Price
Price
100.00%
Design
Design
100.00%
Quality
Quality
100.00%
Frequency
Yes
No
Percentage
41
23
64
TOTAL
64.06%
35.94%
100%
35.94%
Yes
No
64.06%
Frequency
Percentage
Once
25.81%
Twice
22.58%
4
4
8
31
12.9%
12.9%
25.81%
100%
Thrice
Four Times
Five And Above
TOTAL
25.81%
25.81%
12.90%
22.58%
12.90%
Once
Twice
Thrice
Four Times
Frequency
Once
Twice
Thrice
Four Times
Five And Above
Percentage
9
4
2
1
2
18
TOTAL
11.11%
5.56%
11.11%
50.00%
22.22%
Once
Twice
Thrice
Four Times
50%
22.22%
11.11%
5.56%
11.11%
100%
Frequency
Once
Twice
Thrice
Four Times
Five And Above
Percentage
7
6
3
5
34
55
TOTAL
12.73%
10.91%
5.45%
61.82%
9.09%
Once
Twice
Thrice
Four Times
12.73%
10.91%
5.45%
9.09%
61.82%
100%
Frequency
Once
Twice
Thrice
Four Times
Five And Above
Percentage
6
8
6
6
10
36
TOTAL
16.67%
27.78%
22.22%
16.67%
16.67%
Once
Twice
Thrice
Four Times
16.67%
22.22%
16.67%
16.67%
27.78%
100%
Frequency
Once
Twice
Thrice
Four Times
Five And Above
Percentage
7
8
4
3
6
28
TOTAL
21.43%
25.00%
10.71%
14.29%
Once
Twice
Thrice
28.57%
Four Times
25%
28.57%
14.29%
10.71%
21.43%
100%
Frequency
Percentage
Once
20
62.5%
Twice
18.75%
Thrice
6.25%
Four Times
3.13%
9.38%
32
100%
TOTAL
9.38%
3.13%
6.25%
18.75%
62.50%
Once
Twice
Thrice
Four Times
Frequency
Once
Twice
Thrice
Four Times
Five And Above
Percentage
9
8
8
3
0
28
TOTAL
0.00%
10.71%
32.14%
28.57%
28.57%
Once
Twice
Thrice
Four Times
32.14%
28.57%
28.57%
10.71%
0%
100%
Frequency
Once
Twice
Thrice
Four Times
Five And Above
Percentage
18
2
1
0
0
21
TOTAL
85.71%
Once
Twice
Thrice
Four Times
85.71%
9.52%
4.76%
0%
0%
100%
Frequency
11-15
16-20
21-25
26-30
Percentage
21
9
1
0
31
TOTAL
67.74%
29.03%
3.23%
0%
100%
3.23%
0.00%
29.03%
Php11-15
Php16-20
Php21-25
26-30
67.74%
Frequency
31-35
36-40
41-45
46-50
Percentage
10
5
3
0
18
TOTAL
55.56%
27.78%
16.67%
0%
100%
0.00%
16.67%
31-35
36-40
55.56%
27.78%
41-45
46-50
Frequency
21-25
26-30
31-35
36-40
Percentage
36
19
0
0
45
TOTAL
65.45%
34.55%
0.00%
0%
100%
0.00%
34.55%
21-25
26-30
31-35
36-40
65.45%
Frequency
16-20
21-25
26-30
31-35
Percentage
14
20
2
0
36
TOTAL
38.89%
55.56%
5.56%
0%
100%
0.00%
5.56%
38.89%
16-20
21-25
26-30
31-35
55.56%
Frequency
11-15
16-20
21-25
26-30
Percentage
16
9
3
0
28
TOTAL
57.14%
32.14%
10.71%
0%
100%
0.00%
10.71%
11-15
16-20
21-25
32.14%
57.14%
26-30
Frequency
31-35
36-40
41-45
46-50
Percentage
18
12
0
0
30
TOTAL
60%
40%
0%
0%
100%
0.00%
40.00%
31-35
36-40
41-45
60.00%
46-50
Frequency
71-75
76-80
81-85
86-90
Percentage
19
9
0
0
28
TOTAL
67.86%
32.14%
0%
0%
100%
0.00%
32.14%
71-75
76-80
81-85
86-90
67.86%
Frequency
81-85
86-90
91-95
96-100
Percentage
12
8
1
0
21
TOTAL
57.14%
38.10%
4.76%
0%
100%
0.00%
4.76%
81-85
86-90
38.10%
57.14%
91-95
96-100
Frequency
100 Below
101-200
200-301
301-400
401-500
500 And Above
Percentage
12
5
2
1
11
0
31
TOTAL
35.48%
3.23%
6.45%
100 below
101-200
38.71%
16.13%
201-300
301-400
401-500
38.71%
16.13%
6.45%
3.23%
35.48%
0%
100%
Frequency
100 Below
101-200
201-301
301-400
401-500
501 And Above
Percentage
7
3
2
1
5
0
18
TOTAL
0.00%
27.78%
38.89%
5.56%
11.11%
16.67%
100 below
101-200
201-300
301-400
401-500
500 above
38.89%
16.67%
11.11%
5.56%
27.78%
0%
100%
Frequency
100 Below
101-200
201-301
301-400
401-500
501 And Above
Percentage
14
6
3
4
28
0
55
TOTAL
0.00%
25.45%
50.91%
10.91%
5.45%
7.27%
100 below
101-200
201-300
301-400
401-500
500 above
25.45%
10.91%
5.45%
7.27%
50.91%
0%
100%
Frequency
100 Below
101-200
201-301
301-400
401-500
501 And Above
Percentage
14
4
4
3
11
0
36
TOTAL
0.00%
30.56%
38.89%
8.33%
11.11%
100 below
101-200
201-300
11.11%
301-400
401-500
500 above
38.89%
11.11%
11.11%
8.33%
30.56%
0%
100%
Frequency
100 Below
101-200
201-301
301-400
401-500
501 And Above
Percentage
11
4
2
3
8
0
28
TOTAL
0.00%
28.57%
39.29%
10.71%
7.14%
100 below
101-200
201-300
14.29%
301-400
401-500
500 above
39.29%
14.29%
7.14%
10.71%
28.57%
0%
100%
Frequency
100 Below
101-200
201-301
301-400
401-500
501 And Above
Percentage
12
3
2
6
9
0
32
TOTAL
0.00%
28.13%
37.50%
18.75%
6.25%
100 below
101-200
201-300
9.38%
301-400
401-500
500 above
37.5%
9.38%
6.25%
18.75%
28.13%
0%
100%
Frequency
100 Below
101-200
201-301
301-400
401-500
501 and Above
Percentage
9
9
2
5
3
0
28
TOTAL
0.00%
10.71%
32.14%
17.86%
7.14%
32.14%
100 below
101-200
201-300
301-400
401-500
500 above
32.14%
32.14%
7.14%
17.86%
10.71%
0%
100%
Frequency
100 Below
101-200
201-301
301-400
401-500
501 And Above
Percentage
18
2
1
0
0
0
21
TOTAL
0.00%
4.76%
9.52%
0.00%
0.00%
85.71%
100 below
101-200
201-300
301-400
401-500
500 above
85.71%
9.52%
4.76%
0%
0%
0%
100%
Frequency
Percentage
Price
62
100.00%
Design
62
100.00%
Quality
62
100.00%
Price
Price
100.00%
Design
Design
100.00%
Quality
Quality
100.00%
CLEANING
Financial Study
INCOME STATEMENT
BALANCE SHEET
CURRENT RATIO
YEAR
CURRENT ASSETS
2014
277,087.87
2015
CURRENT LIABILITIES
PERCENTAGE
RATIO
38,422.35
7.21
7.21:1.00
320,631.87
39,986.94
8.02
8.02:1.00
2016
345,221.56
41,259.66
8.37
8.37:1.00
2017
365,294.55
43,645.46
8.37
8.37:1.00
2018
423,818.52
45,775.89
9.26
9.26:1.00
QUICK RATIO
YEAR
2014
2015
2016
2017
2018
QUICK ASSETS
226,076.97
266,538.68
287,857.16
304,511.93
359,521.02
CURRENT LIABILITIES
38,422.35
39,986.94
41,259.66
43,645.46
45,775.89
PERCENTAGE
5.88
6.67
6.98
6.98
7.85
RATIO
5.88:1.00
6.67:1.00
6.98:1.00
6.98:1.01
7.85:1.00
INVENTORY TURNOVER
YEAR
2014
2015
2016
2017
2018
COST OF GOODS
SOLD
INVENTORY
406,645.87
18,335
488,467.28
21,389
545,718.14
24,631
605,592.80
28,020
667,213.40
31,503
PERCENTAGE
22.18
22.84
22.16
21.61
21.18
YEAR
DAYS
2014
2015
2016
2017
2018
360
360
360
360
360
INVENTORY
TURNOVER
22.18
22.84
22.16
21.61
21.18
DAYS
16.23
15.76
16.25
16.66
17.00
RETURN ON EQUITY
YEAR
2014
2015
2016
2017
2018
NET INCOME
207,026.29
329,579.18
460,916.74
605,286.95
743,993.31
OWNER'S EQUITY
300,000.00
307,026.29
336,605.47
347,522.21
352,809.17
PERCENTAGE
0.69
1.07
1.37
1.74
2.11
RATIO
0.69:1.00
1.07:1.00
1.37:1.00
1.74:1.00
2.11:1.00
RETURN ON INVESTMENT
YEAR
2014
2015
2016
2017
2018
NET INCOME
TOTAL
PERCENTAGE
INVESTMENT
207,026.29
300,000.00
330,071.18
300,000.00
461,920.92
300,000.00
606,824.30
746,085.69
300,000.00
300,000.00
RATIO
0.69
0.69:1.00
1.10
1.10:1.00
1.54
1.54:1.00
2.02
2.02;1.00
2.49
2.49:1.00
RETURN ON ASSETS
YEAR
NET INCOME
2014
207,026.29
2015
329,579.18
2016
460,916.74
2017
605,286.95
2018
743,993.31
TOTAL ASSETS
345,448.64
376,592.41
388,781.87
396,454.63
442,578.37
PERCENTAGE
RATIO
0.60
0.60:1.00
0.88
0.88:1.00
1.19
1.19:1.00
1.53
1.53:1.00
1.68
1.68:1.00
RETURN ON SALES
YEAR
2014
2015
2016
2017
2018
NET INCOME
207,026.29
329,579.18
460,916.74
605,286.95
743,993.31
NET SALES
406,645.87
488,959.28
546,722.31
607,130.14
669,305.77
PERCENTAGE
0.51
0.67
0.84
1.00
1.11
RATIO
0.51:1.00
0.67:1.00
0.84:1.00
1.00:1.00
1.11:1.00
DEBT/EQUITY RATIO
YEAR
2014
2015
2016
2017
2018
TOTAL LIABILITIES
38,422.35
39,986.94
41,259.66
43,645.46
45,775.89
OWNER'S EQUITY
300,000.00
307,026.29
336,605.47
347,522.21
352,809.17
PERCENTAGE
0.13
0.13
0.12
0.13
0.13
RATIO
0.13:1.00
0.13:1.00
0.12:1.00
0.13:1.00
0.13:1.00