Muhammad Kashif Hanif (1235) Basharat Ali (1254) Shahid Ahmad (1249) Iatizaz Hussain (1253) Muhammad Nouman

Zafar (1231) Sehrish Minhas(1260)

Marketing Strategy
Marketing is all about letting people know what the product or service you offer is all about and persuading them to buy or use it .And for effective marketing you have to let people know about your product or service repeatedly.

Energy Drink
A soft drink that containing a high %age of sugar, caffeine, or another stimulant. Typically consumed during or after sporting activity or as a way of overcoming tiredness. Product Name: Voltage Product Logo:

Product Slogan: Raise your Spirit, Refresh your mind.

Feasibility Study
1) Demand
Customer Needs
First we will identify customer needs in market.

Trend Analysis
Due to the fast growing environment the trends are changing continuously and people are trying to follow the western culture rapidly.

Sales
We should look carefully that our product may not already exist in the market.

Feasibility Study
2) Competitors As a lot of energy drink competitors are already present in market they compete each other in any way possible. Main competitors are: Red Bull OZO Speed Booster Powerfull Sting. ExtraPower Next

Feasibility Study
3) Customer

Profile

As we do not have yet place our product in market therefore we have no loyal customer.

Four Ps of Marketing (1.Product)

The product that we have launched is named as Voltage. It is an energy drink. And it belong to red family. This is type of non-carbonated drink. Energy drink enriched with vitamins, proteins, carbohydrates and fiber to help gain energy and strength, refresh the mind and boost up the immune system. It has a better in taste. Packaging

Voltage will be available in 250ml, 330ml(Tin pack), 500ml. The packaging of the bottles would be aimed to look attractive. The packaging of the product will have a logo and the core ingredients fully disclosed on the back of the bottle.

Four Ps of Marketing (1.Product)

Labeling

Four Ps of Marketing (2.Price)

Existing Energy drinks are highly priced. Pepsi have introduced their energy drink Sting in just Rs. 50/- as compare to Red Bull the most famous energy drink costs above Rs. 100/- All the existing energy drinks are available around Rs.80/- for Due to such prices many of the masses wanting to be affordable for every segment of the society. Bottle of Voltage would be available for Rs.20 of a 250 ml. Tin pack is available at Rs.40 and 500ml bottle are available at Rs.45

Four Ps of Marketing (2.Price)

Pricing Method
BASE+INTERSEST=COST

For 250ml: For Tin Pack: For 500ml:

17+3=20Rs 34+6=40Rs 38+7=45Rs

Four Ps of Marketing (2.Price)

Target Market Specification

We are targeting customers of ages above 12 who want a healthy life full of energy enriched with vitamins and with taste in it and a suitable alternative of calorie contained and costly energy drinks. The cost of this innovative product is extremely cheap compared to the available alternative energy drinks. Demographic Segments Age: Any person above the age of 12. Income: People above the income of Rs 10000. Social Class: Students, Working Class, Middle Class, Upper class, Elite classes Life Style: Healthy living, Sports , Modern.

Four Ps of Marketing (3.Place)

Initially the product will be available at all the retail stores, malls, discount stores located in Faisalabad. The product in the first week of its launch would only be available in a few Malls and stores but then it would be available everywhere in the city. However we plan to sell our products both directly i.e. through our campaign outlets and indirectly i.e. via Agents, Wholesalers and Retailers. Since it is new launch, we would primarily like to focus on production and quality of the product.

Four Ps of Marketing (4.Promotion)

Promotion is the backbone of every successful business. Since our product already has many well set competitors in the market, we have to make sure the public is well informed of our product. Thus we plan to undertake as many as possible advertisement and promotion schemes possible.
Television Advertising

Ad campaigns on Channels such as GEO TV, PRIME TIMES, PTV SPORTS, HUM TV, ARY DIGITAL, and EXPRESS NEWS etc. are carried out. Advertising on popular radio channels like FM 104.00, HUMARA FM is on aired. Magazines advertisements are also taken in account. The product is displayed on large bill boards in the country especially in big cities.

Four Ps of Marketing (4.Promotion)

Social Media Promotion:

Facebook, Twitter, and other websites will be used for promotion. Sponsoring We will sponsor a various events, festivals in different colleges, universities,etc. Where we can also distribute free samples of our product. Events We will organize sports events like marathon race in Faisalabad. Where we can promote our product.

Positioning
The idea is to make the costumers think right about what the product is made of and positive image about the product. The following things would be emphasized in the process of positioning:
A pure fiber, vitamins and carbohydrates enriched drink

without any side effects It is not a medicine Not only for old people It is an alternative for energy drinks like red bull, sting etc More than a normal energy drink And all of the above perceptions would be possible by creating awareness in the customers by a proper marketing effort.

Conclusion
Our product not only aims to meet the demand and needs of the consumers at various levels of the target segment but also initiates us to bring forward a boarder and different product to the consumers that will cater their demands, needs and wants in much different manner. For this purpose we aim to bring a satisfactory level of promotion and advertising campaign that will together establish product loyalty as well as greater profits for the company.