IDEA CELLULAR

PRESENTED BY MOUNIKA MENDA

About idea cellular

Idea Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. Idea is a pan-India integrated GSM operator offering 2G and 3G services

SWOT analysis
STRENGTH: Reputation of Brand Technology innovation used in Idea Advertising and promotion in Idea High quality network structure WEAKNESS: chargeable internet on other network while roaming Not diversified Many Customer-care Problem's are there Lack of integrated Operations Weak management team

 OPPORTUNITIES:
The Indian telecommunication industry is growing at faster rate Low penetration, more particularly in rural India. Latest and low cost technology Acquisitions , Product and services expansion

THREATS:
New entrant's low price offering Mobile Number Portability Intense competition.

POTERS FIVE FORCE ANALYSIS

BARGAINING POWER OF CUSTOMERS: As it is offering services at a cheaper rate, buyers bargaining power is very low. As it is offering internet service (3G and 2G) at a cheaper rate, the customers want to switch to idea because of video conferencing (e.g. Skype, Viber), messaging clients (E.g. Whatsapp). Idea is the only telecom. Company to provide unlimited 3G connection at Rs.949. Due to launching mobile services at cheaper rate by Airtel, DOCOMO, Uninor and after launching MNP (Mobile Number Portability) , buyers have more choice and their bargaining powers became high. BARGAINING POWER OF SUPPLIERS: For tower making Idea Cellular consumes Irons, aluminum, electric wires in bulk quantities, so the suppliers want to supply these materials to Idea cellular. Idea has a Tie-up with Nokia, so there is less bargain power of Nokia. THREAT OF NEW ENTRANTS: VPN Satellite phone calls 4G (upcoming threat as it is not launched in India)

 THREAT OF SUBSTITUTE PRODUCTS:

CDMA mobiles, as they can offer plans at cheaper rate with lower cost. Wi-Fi : As most of the offices and complexes have Wi-Fi facility, consumers like call from the other VOIPs (Voice Over Internet Protocol) like Skype, Google talk, free messaging etc. BSNL VSAT (very small aperture terminal) technology. Broadband
COMPETITOR ANALYSIS: Market Share of Idea in telecom industry is 12%. Direct Competitor (As they offers almost same types of tariff plans and connections): Airtel (Market share 19 %) TATA DOCOMO (9%) Uninor (5%) Indirect Competitor Vodafone (16%) Reliance (17%) Aircel (7%) BSNL (11%)