Submitted by:Ravindra Kumar MBA/15004/13 Semester - 1st

*BMW (Bavarian Motor Works) was founded in 1917. *Headquarter of BMW is in Munich, Bavaria, Germany.

*BMW Group is now one of the ten largest car manufacturers in the world
with its BMW, MINI and Rolls-Royce brands.

*It possesses three of the strongest premium brands in the car industry. *The group also has a strong market position in the motorcycle sector and
operates a successful financial services business.

*BMW brand is often cited as one of the best in the world. *The company continues to launch a stream of innovative products as part
of its battle with German peer Mercedes to be the worlds largest luxury
car maker.

*It combines the safety and convenience of a four-wheel-drive with the onroad performance of a sports car.

*BMW cars price range starts form Rs. 30 lakhs in Indian Market. *Cars ranges are from luxurious to sports.

*Consumes are mostly of upper level income group and in some extent
middle level also.

*BMW's Cars are sold in more than 140 countries. *The BMW Group sold approximately 1.29 million cars in 2012.

1600000 1400000 1200000 1000000 800000 600000 400000 200000 0 2008 2009 2010 2011 1202239 1380384 1224280

1450085

1068770

2012

No. of Cars Approx

*BMW has its own dealership and outlets, where the customers can buy
the cars.

*BMW has is great brand value, on which customers have their faith.
*BMW has its own identity of making cars engines, BMWs engines are
widely used and successful engines in the world.

*Many sports car manufacturer use the engines of BMW.

*The main supplier of BMW accessories is in itself GERMANY and one more
is US Auto Parts, it is the company of California.

*Few more companies are there from BMW get their raw parts and
accessories.

*We have a pie diagram of suppliers and their region.

1% 3% 14% Germany Rest of Western Europe Central & Eastern Europe North America Asia/ Australia Africa

15%

50%

17%

*Currently, the BMW Group uses assembly plants to manufacture

automobiles in six locations i.e. Thailand, Malaysia, Russia, Egypt, Indonesia and India.

Assembly Plants Warehouses Dealers Outlets Customers

*There are numerous companies are in the field of luxury and sports cars. *Few top competitors are:-

*Audi
*Mercedes

*Opel
*Porsche *Volkswagon

12 11.12 10 8 6 4 2 0 9.87

9.16

8.29 6.84 4.59 4.08 3.89 3.78 3.76

3.21 3.09 3.04 2.86 2.77 2.68 2.5 2.43

1.65 1.56

Market Share (%)

*BMW is known for its class. *Corporate sector or business tycoons loves BMWs cars

*These cars are also known for racing

*Cars look and design plays very important role for interest for customers

*Innovations like electric car also cause of interest in this brand

*BMWs punch line is enough to get attention i.e.
Machine The Ultimate Driving

*www.bmwgroup.com *BMWs annual report 2012

*www.driveinside.com Car Research

*http://www.usautoparts.net/bmw/parts/ *http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/produktion/pr
oduktionsnetzwerk/produktionsstandorte/montagewerke.html

*http://www.digitalstrategyconsulting.com/intelligence/2011/05/top_20_
car_brand_searches_ford.php