S.W.O.

T ANALYSIS OF NOMEN GROUP

 Ahmed, MD. Salahuddin 13-96962-2 Debasish Karmakar 13-95723-2

 Mission: To manufacture and supply the finest quality textile products on time with a continued commitment to compliance

Mr. Nurul Islam, Founding Chairman of Noman Group 33 subsidiaries and largest is Zaber & Zubair fabrics limited Nomen have 50,000 employees in Bangladesh with diverse backgrounds

 Nomen is highest exporter in the country. Our revenue accounted for nearly 1% of the nation's GDP while its exports accounted for 4% of the total.

Ismail Anjuman ara Fabrics Ltd Talha Texpro Ltd (Processing) SaadSaan Apparels Ltd Noman Fashions Ltd Noman Embroidery Zaber & Zubair Accessories Ltd Noman Real Estate Ltd ZABER & ZUBAIR Publishing Ismail Anjuman Ara Trust

Ismail Spinning Mills Ltd Ismail Spinning Mills Ltd Noman Spinning Mills Ltd Sufia Cotton Mills Ltd Talha Spinning Mills Ltd Yasmin Spinning Mills Ltd Zaber Spinning Mills Ltd Zarba Rotor Spinning Mills Ltd Zubair Spinning Mills Ltd SaadSaan Textile Mills Ltd Noman Weaving Mills Ltd Noman Spinning Mills Ltd Sufia Cotton Mills Ltd Talha Spinning Mills Ltd Yasmin Spinning Mills Ltd Zaber Spinning Mills Ltd Zarba Rotor Spinning Mills Ltd Zubair Spinning Mills Ltd SaadSaan Textile Mills Ltd Noman Weaving Mills Ltd

 More than 60 countries Noman Group of Industries are supplying to the top brands of the world and are actively seeking new markets in other continents. They have over 50,000 employees in Bangladesh with diverse backgrounds. They are pride on having very employee low turnover and excellent rapport between management and workers. According to ILO, they are the third largest employer in Bangladesh. In 2012, they collectively achieved sales over $930 million (BDT 75 Billion). In the process, they became the highest exporter in the country. Their revenue accounted for nearly 1% of the nation's GDP while its exports accounted for 4% of the total. They have 33 subsidiaries with the most prominent one being ZABER & ZUBAIR Fabrics Ltd. In the woven segment, Z&Z is currently the largest in the world.

High cost of production Centralized decision making Weak image in the international market Small international market share Less promotional activities Lack of benefits and rewards for the employees

 A new international market . Organization can hire more well-educated and experienced person. Mergers, joint ventures or strategic alliances. Increase the productivity & quality and design. Reduce the cost by proper utilization of resources.

Buyer needs demands changes Political instability Changed of government policies Globally Economic instability Other Threats:

 Utilizing the property properly and reduce the production cost: More advertising and promotional activities should be done Company should give more incentives and opportunity to employee Company can do some CSR activities Talking to employees before taking and decision