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Strategy PLC
About Company
Bingo
A strategy is a long term plan of action designed to achieve a particular goal, most often "winning".
Introduction Stage
Growth Stage
About Company
Bingo
The Product Life Cycle refers to the succession of stages a product goes through.
Introduction Stage
Growth Stage
About Company
Bingo
Introduction Stage
Growth Stage
Case Study
Strategy
ITC LIMITED
PLC
About Company
Bingo
Introduction Stage
Growth Stage
About ITC
Market Capitalization :- US $ 18 billion
Strategy
PLC
Diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, (e-chopal)
About Company
Bingo
Introduction Stage
Growth Stage
About ITC
Strategy
Vision
Sustain ITCs position as one of Indias most valuable corporations through world class performance, creating growing value for the Indian economy and the companys stakeholders.
PLC
About Company
Bingo
Mission
To enhance the wealth generating capability of the enterprise in a
globalizing environment , delivering superior and sustainable stakeholder value.
Introduction Stage
Growth Stage
About ITC
Strategy
PLC
About Company
Introduction Stage
Growth Stage
About Company
Bingo
Introduction Stage
Growth Stage
Introduction Stage
Strategy
Sales Costs
PLC
Profits
Customers Competitors Marketing Objectives Strategic Product Price Distribution Advertising Sales Promotion
About Company
Bingo
Introduction Stage
Growth Stage
Research
Strategy
people
PLC
Gappas , Khakra etc. 70 per cent of those surveyed confirmed Chefs to dish out new and tasty combinations
Bingo
Introduction Stage
of existing delicacies.
Growth Stage
PLC
Potato Chips Variants: Masala Flavours Salted Flavours Tomato Flavours South inspired
About Company
Bingo
Pakoda inspired Live Wires Khakra inspired Mad Angles Tedhe Medhe
Growth Stage
Marketing Objective
Strategy
Target is placement of all merchandising units across the market in a months time
PLC
Create Identity in a Short Span Offering a wide range Reach every nook & corner Distinct Approach ( Innovative &
About Company
Bingo
Introduction Stage
Differentiated products)
Growth Stage
Sales
16% Market Share in the snacks industry
Strategy
Costs
Manufacturing Facility Haridwar (Rs 700 crore) Offering a higher margin (4% -5%)
PLC
About Company
Bingo
Competition
Introduction Stage Growth Stage
Profits
Low Profit ( as compared to other rival products in
Strategy
About Company
Customers
Type: youthful and innovators Age Group : 16 35
Bingo
Introduction Stage
Growth Stage
Price
Priced at par with Frito's
Strategy
About Company
Distribution
Cigarette brands are available at most pan shops
Bingo
Introduction Stage
Growth Stage
Advertising
Bindass Channel
Strategy
Website
PLC
About Company
Bingo
Introduction Stage
Growth Stage
Tele-Marketing Ads
Five 30 second commercial at same time
Strategy
Ads dubbed in Hindi Better Brand Recall Focus on Products & Brand Management
PLC
About Company
Tag Line focus on combination of offers Youth Channels e.g :- Star, MTV, Zee etc
Bingo
Introduction Stage
Growth Stage
Internet
Strategy
Target Audience :- Age group of 16-35 Website :- www.bingeonbingo.com Virtual World Free offers Games Downloads
PLC
About Company
Bingo
Introduction Stage
Mobile games
Banners :- Yahoo, Rediff & Sify
Growth Stage
PLC
About Company
Introduction Stage
Growth Stage
Sales Promotion
Promotional Events
Strategy
Tie ups
PLC
Multi media Campaign Advertising Blitzkrieg 4-5 per cent higher margin.
About Company
Bingo
concert.
Bingo is using a high-decibel launch campaign strategy.
Growth Stage
Growth Stage
Eaten up Market Share of Lays in 9 months 16% market share @ Snack market Now aiming for 25% Lays share reduce from 65% to 45% High Decibel Advertising Novelty Factor Regional Flavors Distribution Strength
PLC
About Company
Bingo
Introduction Stage
Growth Stage
PLC
ITC's Bingo
Striking at the small shops
About Company
Growth Stage
Strategy
Avatar
PLC
Points
Whole menu card of Web 2.0 features Different life to Avatar
About Company
Bingo
Introduction Stage
Growth Stage
Thank You