Advaiet Chadha

INTRODUCTION
A structured planning method used to evaluate the Strengths , Weaknesses , Opportunities, and Threats involved in a project or in a business venture. Can be carried out for a product, place, industry or person

Involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective

MEANING
Strengths: characteristics of the business or project that give it an advantage over others Weaknesses: are characteristics that place the team at a disadvantage relative to others Opportunities: elements that the project could exploit to its advantage Threats : elements in the environment that could cause trouble for the business or project

INITIAL PROCESS
Decide who to involve. Brainstorm the issues. Evaluate the issues (SWOT) Create a simple, clear action plan.

EVALUATION PROCESS

EVALUATION PROCESS
1] Strengths

Sound finances
Marketing Management and personal skills Strengths in production

EVALUATION PROCESS
2] Weaknesses

Poor financial management

Lack of marketing Management and personal weaknesses Inefficient production

EVALUATION PROCESS
3] Opportunities

Changes involving organizations

Broader business environment may shift in your favour

EVALUATION PROCESS
4] Threats

Changes involving organizations

Broader business environment may shift against your favour

EVALUATION PROCESS

ACTION

ACTION
Transform

STRENGTHS
MATCH

WEAKNESSES

Transform

OPPORTUNITIES

THREATS

EXAMPLES

1] Personal SWOT

EXAMPLES

EXAMPLES
2] Company SWOT (APPLE)

EXAMPLES
2] Company SWOT (APPLE)

CONCLUSION
SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organizations resources and capabilities to the requirements of the environment in which the firm operates. It is the foundation for evaluating the internal potential and limitations and the probable/likely opportunities and threats from the external environment

CONCLUSION
SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organizations resources and capabilities to the requirements of the environment in which the firm operates. It is the foundation for evaluating the internal potential and limitations and the probable/likely opportunities and threats from the external environment