Forms and Conventions of Our Campaign

Tobi Oduneye, Emily Welfare and Hannah Knight

Forms and Conventions of Our Magazine

Emily Welfare

Our magazine cover does not hold the regular conventions of a normal Sight and Sound magazine, and the reason for this is because we took inspiration from a special edition magazine cover that was made for the film Public Enemies. he reason we were inspired b! this cover was because we wanted more of a full bod! shot of the character in action, which Sight and Sound do not t!picall! do. "lso we wanted to make our film appear more uni#ue, having triggered a rare special edition version of the infamous

egular Cover

egular Cover

"s !ou can see, Sight and Sound are ver! consistent with their fonts in the regular versions of their covers, but the special edition for Public Enemies breaks the rule of their fonts, which is what we wanted to do with our own magazine cover.

!pe"ial Edition

"s said before, our magazine cover does not look the same as a normal Sight and Sound magazine would. Sight and Sound do not t!picall! use different colours other than red, white and !ellow. $e kept with this colour scheme for our cover lines, making the main cover line !ellow and white, using graphics to make it fade out nicel! like our title does in our trailer and poster. $e also used different fonts compared to what Sight and Sound would usuall! use, and this was based upon the special edition, since it too had different fonts to the normal magazine covers. %or the regular cover lines though, we stuck with the normal font, that being imes &ew 'oman. Other than the small differed aspects we applied to our magazine, we stuck with the conventions of a magazine, placing the masthead and date(barcode in the same place it would alwa!s be on a

Masthea d
#ate$ %ar"od e

Main &mage

Main Cover lines

Cover lines

$e were sure to appl! our image to what we think a thriller film would look like on a magazine cover. $e did this b! having a dramatic shadow on our characters face, as well as a dull black and white back ground. his also links to the horror aspect we have with our trailer. he e)pression on the characters face is also serious, showing a few minor in*uries on their face, which horror and thriller images tend to have. $e also paid close attention to the characters clothing, making sure the! were wearing dark clothes. Practical clothes such as the *acket the character is wearing is usuall! something that a character is seen wearing within a horror film, or even in action thrillers. $hen appl!ing the image to our magazine, we kept the background e)tremel! simple, like all Sight and Sound images have, blurring the picture of a field and draining it of colour to make the character the main focus. he dramatic elements to it is what makes it look like a horror+ thriller t!pe image.

Forms and Conventions of Our 'oster

Hannah Knight

"s !ou can see, the conventions of a t!pical teaser poster are shown on our groups teaser poster. One of the conventions would be that the release date ,-.oming Soon/0 and the website beneath it, in which the audience can visit if the! are interested in the film. he image appeals to the horror+thriller genre b! showing a zombie and the blood on it, it also appeals to our target audience. he effects of the image bring out a sharper image than it was when originall! taken, for e)ample, the image looked smoother when it was taken. his rustic effect connotes the thriller genre since it connotes something that is worn and sinister, the complete opposite to if the image what filled with bright colours. he use of the same character from the magazine in zombie form also connotes something

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!taring ("tors

Title

Tagline &mage

Website *Coming !oon+ , elease

"s !ou can see, the poster contains man! aspects which present the wa!s of horror and thriller. %or e)ample, the dark colours in the background are t!picall! used within horror films, and even sometimes thriller films such as ps!chological thrillers etc. he blood on the shirt also connotes horror and even action thriller, since a lot of blood is seen in those t!pes of films as well. $e also wanted the character to be wearing red contacts in order to make them look more -zombie+like/. he use of red further links with the blood and further links with the horror+ thriller genre.

Forms and Conventions of Our Trailer

Tobi Oduneye

Title of The Trailer

$hen choosing our title, we wanted something that was more uni#ue for a zombie film, and started a surve! of various titles, handing this surve! out to people to see what title would get the most votes. "ll of the titles were relativel! uni#ue, but after receiving the feedback we found that Pathogen was the one that our audience liked the most. $e also liked the word Pathogen, reason being that the beginning of our trailer shows a ma*or science element within it, and the word pathogen does indeed link to science. So after much deliberation we decided upon this title. $e also liked it because thriller films, especiall! horrors, do strain to have uni#ue titles that have never been used

!etting$-o"ation
$hen choosing the settings and locations, we alread! had a general idea before we even started planning the trailer. $e had man! different locations, such as a laborator! for the science element of the trailer that we wanted, so that the trailer linked to the science word used for our title. Secondl! we used a house to achieve the darkness that is usuall! seen in thriller movies. he darkness within the house also links to the horror genre, of which was our sub+genre. $e also used the streets of a cit! with policemen rushing b!, which is also a common trait in thriller movies. Our last setting was in a park, because we needed the wide amount of space due to having man! cast members. hriller movies commonl! are in cities, so it was a different take to a thriller film, but some thrillers also use wide spaces to have

The "ostumes that )e used )ithin our trailer )ere .ust "asual "lothes for the main "hara"ters, sin"e they )ould not )ear something spe"ial )ithin a zombie apo"alypse/ &n horror films the "hara"ters tend to dress li0e this/ For the zombies, )e )anted them to )ear torn, bloody "lothing to ma0e them loo0 more realisti"/ (lso, in the s"ien"e laboratory )e had the mysterious s"ientist )earing a lab "oat, to sho) he )as indeed a s"ientist and to ma0e him stand out a bit more )ithin the room/ With the props, the survivors had )eapons/ Thriller films al)ays have )eapons, mostly guns and 0nives, but they "an in"lude other )eapons as )ell/ We also tied in the horror element, sin"e in most horrors the survivors or vi"tims grab any )eapons they "an, )hi"h is )hat the "hara"ters in this trailer have done/ (lso, in the s"ien"e lab )e spent a long time setting up the s"ien"e e1uipment/ We put many mysterious things in the test tubes in order to "reate the feeling of mystery, )hi"h thriller films in"lude/

Costume and 'rops

When shooting the shots for our trailer, )e )anted to use many shots that )ould typi"ally be used )ithin a thriller2 horror trailer/ Thrillers tend to have a lot of a"tion shots and "lose up shots, )hi"h )e have/ For e3ample in the laboratory setting )e had the "lose up of the s"ientist, not sho)ing their fa"e to ma0e it more mysterious/ We also )anted to in"lude many shots that had a dar0 element to it to in"lude the horror genre )ithin the shots, for e3ample the silhouetted "hara"ter by the door/ We did also in"lude many a"tion shots, su"h as the zombies running at full speed to)ards the survivors, a survivor going to hit the "amera ,'oint of vie) of the zombie4 and another survivor spinning round )ith a terrified e3pression/ We also in"luded shots that "onnoted the survivors demise, su"h as a zombie grabbing a survivor by the legs and 0no"0ing them over/ These shots are "ommonly used in thrillers and horrors, be"ause the "onnotation of death and pain is )hat "auses the tension/

Camera)or0

Editing The Three2'art !tru"ture

The three part stru"ture ta0es pla"e in nearly ever trailer, espe"ially in thriller trailers/ The first part establishes the "hara"ters and a basi" storyline )ithout revealing too mu"h, and )e did this by having various settings and shots to establish ne) "hara"ters/ For e3ample the 5e)s s"ene establishes the storyline/ The se"ond part is )here the fast pa"ed editing is, in"luding all of the a"tion and su"h/ We did this )ell by having various fighting and running shots/ The last part of the stru"ture usually slo)s do)n again to a "on"lusion, but be"ause )e had horror as a sub genre, )e lin0ed it to a more horror2type trailer/ Horror trailers tend to end suddenly in order to ma0e people as0

Captions
Captions are used )ithin trailers in order to "reate enigma "odes, brea0 up shots and to sometimes reveal a trait about a "hara"ter or some of the storyline/ &n horror and thriller trailers, the "aptions tend to be enigma "odes or 1uestions for the audien"e to mentally ans)er/ For e3ample one of our "aptions has a 1uestion saying, 6#o you 0no) )hat terror is78, )hi"h allo)s the audien"e to mentally ans)er that 1uestion/ Our ne3t "aption then says, 69ou are about to:8 Whi"h assumes that the audien"e has said yes or no/ This "aption is then follo)ed by all of the a"tion shots of the zombies atta"0ing in order to sho) the fear that the survivors are feeling, and

Ho) The Trailer !uggests The ;enre

There are many things in )hi"h this trailer "ould suggest a thriller genre/ Our trailer brea0s a)ay from the thriller genre sometimes though due to the fa"t that our sub genre is horror, so )e had to apply some of our "onventions to horror as )ell/ We+ve sho)n this genre through the props, "ostumes, "hara"ters and settings, as )ell as the spe"ial effe"ts that give the dar0 aura to it/ We )ere influen"ed by both films and games, those being esident Evil, <= #ays -ater, -eft > #ead and ?ombi@/ These games and films inspired us to ma0e a trailer that involved real zombie infe"tion survival rather than drama/ There are some obvious things that are seen throughout the trailer that lin0 it to the thriller and

Key Chara"ter Traits

Our characters t!picall! fit both the thriller and horror genre. %or e)ample, thrillers t!picall! have the strong male characters, in which two of the survivors are. Strong, confident male characters are often seen in thrillers and therefore we wanted to keep that trait. $e also have two strong female characters, which in some thriller films has proved to be ver! effective. $e also have the scientist who is male, and usuall! in thriller films the smart villains tend to be male. &ow linking to the horror genre, the group of survivors have a good balance between male and female, which horror films tend to have. 1suall! in horror films there is a good balance between both genders for the elimination of the

!pe"ial Effe"ts
he special effects we used are commonl! used in thriller trailers, such as the fade to black in which causes suspense and lengths the shots, and dissolves to make the transitions more interesting. $e also added a special effect that is named Paint Splatter, which would splatter the image onto the screen bit b! bit. $e reversed this so the title was disappearing in splatters, and it made it look as if the title was being eaten b! zombies. Special effects also cover the make up we used, and we had over 23 cast members wearing zombie make up in order to make the film more believable. he make up consisted of late) that was te)tured and peeled off in places to look like peeling skin, further using fake blood and face paint to make the actors look dead.

Trailer -ength and !oundtra"0

he trailer length came to about 4563 minutes, and even though our original limit was one minute, we had done so man! great shots with plent! of potential, and we couldnt let them go to waste, so we added them an!wa!. he length of the trailer was also due to the fact that the production compan! and distribution compan! made the trailer much longer than it would have been without the two companies at the beginning. 7ut we didnt want to cut the trailer because of the good shots we had and therefore kept it the wa! it was. he soundtracks we used were mostl! *ust instrumentals of dramatic songs, so we could make the suspense and tension within our thriller trailer more emphasised. $e also used the soundtrack Perfect 8a!, since we wanted to show a ma*or contrast. his idea was that the song would sa!, -9ts such a perfect da!,/ which would contrast what is happening visuall!