Professional Documents
Culture Documents
Adam easton jessica griffiths luna limbu Neda mockeviciute elizabeta mikelsone hannah broad
Group roles
Hannah - research Ellie floor plan, sketch-up Jess- press release Adam - Lighting
Exhibition title
How about MYOPIA - means short-sited, near-sited, only seeing things near at sight- could work as a metaphor about how people dont worry about the effects of their actions... how people dont care about how the things they do now are gonna affect the future.. Myopian utopia - we live carelessly now, as if everything is perfect, we without worrying about the far future well like i mentioned the word myopia - it is a medical term, its a condition of the eye where the light that comes in does not directly focus on the retina but in front of it, causing the image that one sees when looking at a distant object to be out of focus, but in focus when looking at a close object
Egoism
Myopian Utopia
How about something that talks about the eye directly- showing its about how our generation see the world so you know when we see, the light goes through the cornea/iris and is refracted and inverted until it reaches our brain (visual cortex) where the image is the right way round
so "iris" or "visual cortex" so its like not seeing the world for what it really is or what we are doing to it.
Consumer Goggles
Without a Thought
Polluted Green
Exhibition Concept
Myopian utopia
Myopia is the medical term for short sightedness. Where the eye can see light clearly close up but at a distance everything is blurred. We have decided that this could be used as a metaphor to explain the attitude that our generation have toward the issues expressed through our work. The idea that we do the things we do for the immediate reaction, we do not consider or take regard for the effect that our actions have on the earth or other people in the long term. So Myopian Utopia literally means a short sited world. In terms of the aesthetic and visual style of the exhibition space, we have decided to encourage the use of medical terms and processes as a metaphor. So, when the eye interprets a scene, it is refracted and inverted, so we actually see upside down, where the image exists in a part of the brain called the visual cortex. We have decided to make the exhibition space like an actual visual cortex- the inside of a brain, as it further explains the idea that we dont fully see and understand the impact our actions have.
A group of six photographers portraying individual perceptions regarding the theme of waste. The collaborative exhibition, Myopian Utopia, explores the different perceptions of waste and what this word means to a modern generation, through the visual arts. The concept of the exhibition is to show the immediate effects of the attitudes and lifestyles of this generation and allow the audience to contemplate the bigger picture of waste in relation to their lives and the future.
Current Exhibition PR
Simplistic design of just text, so that it is more impactful and aesthetically pleasing to the modern generations style over substance design ideals.
Logo development
Back room
These are some very basic images of how the show might look in our exhibition. I tried to show how the gallery would be split in half with one light room and one dark space and the spotlights would be around the work to draw you to them. I think you see more of a piece when you are forced to focuss like this, especially when light can reflect and make it hard to see the painting. The lighting used should be soft and white.
Front room
Wall Textures
Wall textures
Floor plan
3D model
I looked into lighting and what was the best type of lighting to use in the space. As a group we felt the best type of light was to use directional lighting in the front room and in the back room of the exhibition will be projected images and black lit TV screens so no lighting will be needed in the space.
lighting
Lighting rooms in exhibitions is made up of diffuse and directional light. The two types of light determines the harshness of the shadows casted by the picture frames and can have an impact on how the picture. Normally room lighting is rarely enough light-to-light up the subject. Exhibit lighting is directional light to light up individual pictures on display. Exhibit lighting based on spots where a dramatic effect can take place
Diffuse lighting illuminates room zones or areas of importance. Diffuse lights can radiate light in all directions. Light cannot be clearly defined. The light flowing into the room and over the subject is not directional. For an example where the lighting surface is large the lighting produces little or no shadowing. Directional lighting is the most used lighting through out many exhibition spaces. The light can be changed and moved very easily if not right. The direction from where the light comes can be seen on the subject. However shadowing can occur on frames depending on where the light source is placed.
Avoiding cast shadows, direction lighting can result on cast shadowing on other subjects.
Here is a example of directional lighting.
Seating
Artist statements
The artist statements in the front room will be on card, next to the work on the walls depending on the layout of the work. The artists statements in the back room will all be on ipads in the walls next to the work, or infront of it on a stand so that its easier to read on a lit up screen as it will be dark.
Presented as four 9.5 x12 images. I have decided that I want my images to be presented In a glass cabinet such as the examples below. I have chosen to do this because my photographs represent treasures and the story behind them, and in museums the artefacts are presented in glass cases so that they cant be touched but admired. I want my photographs to be perceived as physical objects rather than just 2d images, and if I present them in a glass cabinet then they would take on a more physical presence like artefacts that makes them seem more special.
Neda Mockeviciute, as an immigrant herself confronts the hardships of being homeless -not having permanent a place to stay, being neither abroad nor in her home country, longing for familiar environment and subjects . Therefore, this project is driven by desire to document the temporariness of foreign people living in the UK.
I want my images to be presented in the form of an installation to reflect the concept of my work where foreigners are temporary in their habitat. An installation isnt a physical print or an object that can be held and kept, its virtual meaning as soon as you walk away its gone. I want the images presented as several installations size 59,4x84,1cm (A1) shown simultaneously rather than having the images like a slideshow on the wall because the images tell the story where you look at them altogether.
Food is the most essential part of humans life. We buy food, we eat it but sometimes it just stays there in the refrigerator or somewhere in the kitchen getting decayed and ready to be tossed away in the rubbish bin. One moment it is useful and the next, becomes useless. It always hits me when I have to throw away rotten or decayed foods when there are still billions of people with limited access to food. The main perception of this series is to display the different aspect of food waste meaning presenting a beautiful rather than a disturbing prospect. Keith Arnatt was a major inspiration in producing this work.
I decided to present my series in this layout (two together and one separate) because the two photographs has a pop of bright color and stands out from the white background. And although there are rich colors present we can still feel the softness on it. I decided to display the third image further away and present it as a one individual work because it has a different feel to it. Its very subtle and relaxed and blends in as a whole image. But overall, the decision for selecting these 3 size 29.7x42 cm (A3) big images was because of the layout settings and the central composition.
The reason I called it the unknown is because not many people think or even care about how we get are food from other countries. My work will be projected onto steal frames. As I looked into waterfalls I wanted the steal frame to have water dripping from it, as the walls are black and for heath and safety reason I could not be able to have oil dripping down. My work will be projected on the steal frame whilst the water creates a illusion.
The waterfall will be the size of all of the a4 prints, 84x118.8cm long.
I have decided to present my work on flat screen tvs because I feel that the they would look better when backlight. I think that I would enhance the feeling of being in a club, as the light would shine onto the viewers. Also I want the pictures to swap across the screens every 10 seconds to create a moving image, this represents the never stopping movement in the club. The screens will be 140x114 cm big and will have 5cm thick white borders/frames.
Hannah Broad
The term benefits always sparks a national conversation about Britain's welfare system, generating questions in parliament, national headlines and huge social media reaction. This project considers what being on benefits means to us a society, breaking down the conventions of stereotypes and our individual expectations. Hannah Broad opens up this controversial matter to the public through the use of visual language, allowing the audience to confront this enigma personally and rhetorically.
no frame
I have chosen to have no framing as it is not in the stereotypical box (being the frame) of the view of benefits and is open to the viewer to look and interpret what they want.
Evaluation
Overall, our group dynamic worked really well. The structure that we took was to have one person organise the group, to appoint the things that needed to be done to everyone based on their job roles within the project. This made it clear in everyones minds what needed to be done by who, and who to talk to if things went wrong. There havent been any disagreements throughout, we were all happy with the tasks at hand, and working in a group has made our relationships stronger. We now know how each other works, what each others strengths and weaknesses are and we can work together solidly to get the results. There were only really two issues throughout the project or even two occasions where the project had hiccups. This was that we had one member with personal problems that we couldnt get in touch with for a while. But she came through towards the end of the project, where she contributed in doing the other jobs that still needed to be done to which the group really benefitted from. The main issue that we had within the group was that we each spent a long time working on our individual projects, so we didnt have our own concepts or work ready in time to start collaborating, bringing our ideas together to come up with an exhibition concept. This meant that we started working on the exhibition quite late and didnt have as much time as we could have had to get everything done. However we did work quickly to make sure we were all ready to bring our work together for the presentation. If we were to do this again, we would have to be more encouraging and strict on eachother to get the individual works completed in time so that we could spend the maximum amount of time working on the collaboration.