Group Assignment no.

02
Industry Analysis
Group No 08

Name Roll No
Kalpita Dilip Choudhary 09
Aarti Deopure 13
Deepika N. Mahalley 32
Pratibha Shetty 52
Ruchi Singh 53
Sweta srivastava 55
Telecommunication


The Indian telecommunications industry is one

of the fastest growing in the world and India is
projected to become the second largest
telecom market globally by 2010.
India added 113.26 million new customers in

2008, the largest globally. The country’s

cellular base witnessed close to 50 per cent
growth in 2008, with an average 9.5 million
customers added every month.
According to the Telecom Regulatory Authority of

India (TRAI), at the end of April 2009, the total

number of telephone connections reached
441.47 million. With this growth, the overall
tele-density reached 37.94 at the end of April
2009.
 To ta l sa le s a n d p ro je cte d g ro w th

The amount spent on the marketing



expenses in proportion to the sales has

undergone a substantial decline in
2008-09. As the advertising outlays of
the sectors like auto and telecom swell
down due to the low pace in the
economic conditions to overcome the
manufacturing cost of the products
and services.
According to a Frost & Sullivan
industry analyst, by 2012, fixed line
revenues are expected to touch US$
12.2 billion while mobile revenues will
reach US$ 39.8 billion in India.
India has become the second country
in the world to have more than 100
million CDMA-based (code division
multiple access) mobile phone
subscribers after the US, which has
157 million CDMA users.
.



3.
4.
5.
Industry
6. Name
7.
8.Mahanagar Telephone Nigam
Limited (MTNL)
9.Aircel
10.Tata Teleservices
(Maharashta)LTD
11.Motorola
12.Ericsson
13.  Market Share
14.
15.
16.



Sales

Profit after tax
Total no of employees
BCG matrix
BCG matrix
 Why ishould not work in this
industry?

Why ishould work in this 

industry?

Rewards and Working hours during

Recognition emergencies.
Telecom and Jobs are mainly for
Technology engineers and
Lifestyle and Leisure computers specialist
Future and Finances Rapid update of
Discounts and Deals technology required
Auto – Four Wheeler
  India is one of the fastest growing automobiles
market in India. The automotive industry is one of
the highest revenue-earning industries in India and
contributes 4.4% to India’s GDP and 17.0% to the
indirect tax collection.
 It is one of the largest sources of employment due to
its deep backward linkages (in metals — such as
steel, aluminum, copper — plastics, paint, glass,
electronics, capital equipment, warehousing and
logistics) and forward linkages (including dealership
retails, credit and financing, logistics, advertising,
repair and maintenance, petroleum products, gas
stations, insurance, service parts, etc).
 It provides direct and indirect employment to more
than 13 million people.  In recent years, the
automobile industry has seen an upsurge in its
exports to other countries.
Total sales and growth
Total sales (Number
Category of Vehicles
2008-09
Passenger 1,551,880
Vehicles
Commercial 384,122
Vehicles
Grand Total 1936002
Companies name
Escort LTD
Hindustan Motor LTD
Mahindra & Mahindra Ltd
Tata Motors
Maruti Suzuki India
sales
Profit after tax
No of employees
BCG matrix
Why ishould work in this Why ishould not work in this
industry? industry?


 If a specific automobile  Local Air Pollution
company opened a new  Global Air Pollution
headquarters in a city,  Oil Dependency
the headquarters may
 Traffic Congestion
bring in business
people, tourists, and 
other people. This
would be a positive
externality for the city,
which benefits from the
company's presence.

Pharma & Healthcare
 The Indian pharmaceutical industry is driving product
development and breaking new grounds in medicine
research worldwide.
 The Indian domestic pharmaceutical market was
estimated to be US$ 10.76 billion in 2008 and is
expected to grow at a high compound annual growth
rate (CAGR) of 9.9 per cent till 2010 and thereafter at
a CAGR of 9.5 per cent till 2015.
 Currently, the Indian pharmaceutical industry is one of
the world's largest and most developed, ranking 4th in
volume terms and 13th in value terms. The country
accounted for 8 per cent of global production and 2
per cent of world markets in pharmaceuticals in 2008.
 The Indian pharmaceutical offshoring industry is slated
to become a US$ 2.5 billion opportunity by 2012,
thanks to lower R&D costs and a high-talent pool in
India.

Total Sales and Projected Growth
 Retails sales in the Indian pharmaceutical market grew by 18% in the month of
March 2009, despite fears of stalling industrial growth following the slowdown
across economies.
 The value growth of Indian pharma market as per secondary sales for the month of
Mar 2009 was higher at 18.4%, as compared to 13.3% growth in the month of
Feb 2009, according the latest data from ORG IMS, a business intelligence
firm.
 The value growth as per Mar 2009 MAT once again touched the double-digit
mark of 10.1%, with marginally higher growth, as compared to 9.8% as per
Feb 2009 MAT.
 Indian pharma industry sales up 18 % despite recession and slowdown in March
2009
 MNC pharma companies to control 8% of $20bn worth Indian medicines market
by 2015
 Indian pharma product exports grow 30.7% in April 2008 – January 2009
 Piramal Healthcare’s Q4 profits fall by 13.49% on forex impact
 Indian pharma exports surge to $1.2 bn in first 3 quarters of 2008-09
 ORG IMS is a leading provider business intelligence about the pharmaceutical
market. ORG IMS track and assess billions of transactions, from more than 1
million drug products and measure 75% of ethical drug sales which supports
more than 3,000 pharma manufacturers through 29,000 data suppliers and
225,000 chemists.
 IMS ORG’s Market Intelligence Report June 2008 highlights the dynamics of Indian
Pharmaceutical market through the key influencers of growth elements, top
performers, therapeutic areas and regional blocks. 
Companies name
 Lupin Lab
 Cadila Healthcare
 Ranbaxy Labs
 Dr Reddy’s Lab Ltd
 Cipla

sales
Profit after tax
No of employees
BCG matrix
 Why ishould work in this Why ishould not work in


industry? this industry?



 The industry is experiencing dramatic  The environment in which the

global growth that is creating industry operates is becoming
opportunities to save and improve more competitive and the
people's lives around the world.  research and development
[R&D] process to bring a drug
 Professional opportunities in pharma
successfully to market remains
industry are equally diversified and
challenging, challenging.
  Drug development is a risky and
expensive process and involves
combining scientific excellence
with a through understanding of
the business environment.

Information technology
 The Indian information technology industry has played a
key role in putting India on the global map. Thanks to
the success of the IT industry, India is now a power to
reckon with. According to the National Association of
Software and Service Companies (NASSCOM), the
apex body for software services in India, the revenue
of the information technology sector has risen from
1.2 per cent of the gross domestic product (GDP) in FY
1997-98 to an estimated 5.8 per cent in FY 2008-09.
 India's IT growth in the world is primarily dominated by
IT software and services such as Custom Application
Development and Maintenance (CADM), System
Integration, IT Consulting, Application Management,
Infrastructure Management Services, Software testing,
Service-oriented architecture and Web services.

Total sales and growth
 According to a newly revised forecast from IDC, worldwide IT spending will
grow 2.6% year over year in 2009, down from IDC's pre-crisis forecast of
5.9% growth. In the United States, IT spending growth is expected to be
0.9% in 2009, much lower than the 4.2% growth forecast in August.
 Looking beyond 2009, IDC expects IT spending to make a full recovery by the
end of the forecast period with growth rates approaching 6.0% in 2012.
Despite these gains, IDC estimates that more than Rs.1,501,091.70
crore ($300 billion) in industry revenues will have been lost due to slower
spending over the next four years.

Companies name
 Patni Computers System
 Rolta India Ltd
 Sasken Technology
 Crazy Information Technology
 NIIT Technology
Sales
Profit after tax
No Of Employees
BCG matrix
 Why ishould work in this Why ishould not work in


industry this industry

White collar job Zone time difference

Mostly Salary increases Very hectic and
after every 2 years stressful lifestyle in a
opportunities to work in long term
multinational Hiring fresher at
companies relatively lower
 salaries.
International
competition
increasing
Uncertainty about IT
Petroleum ( Oil & gas )
 The oil and gas industry has been instrumental in fuelling the
rapid growth of the Indian economy. The petroleum and
natural gas sector which includes transportation, refining
and marketing of petroleum products and gas constitutes
over 15 per cent of the GDP.
 Petroleum exports have also emerged as the single largest
foreign exchange earner, accounting for 17.24 per cent of
the total exports in 2007-08. Growth continued in 2008-09
with the export of petroleum products touching US$ 23.63
billion during April-December 2008.
 In November 2008, the Cabinet Committee on Economic
Affairs awarded 44 oil and gas exploration blocks under the
seventh round of auction of the New Exploration Licensing
Policy (Nelp-VII). The overall number of blocks brought
under exploration now exceeds 200.
 The allocation is likely to bring in investments worth US$ 1.5
billion. The eighth round of auction is going to be later this
year.

 Total sales and growth
 Petroleum exports have also emerged as the single largest foreign
exchange earner, accounting for 17.24 per cent of the total
exports in 2007-08. Growth continued in 2008-09 with the export
of petroleum products touching US$ 23.63 billion during April-
December 2008.
 Gas demand in India is dominated by the power and fertilizer sectors
which account for 66 per cent of the current consumption. In
2006, the total gas demand was around 152 MSCMD. The gas
demand is expected to increase to 320 MSCMD, according to a
report by Ernst & Young. Significantly, the share of natural gas in
the overall fuel mix is expected to increase from 8 per cent in
2006 to 20 per cent by 2025.


 Companies
Castrol India Ltd
ONGC
GAIL
Indraprastha Gas Ltd
Essar
sales
Profit after tax
No of employees
BCG matrix
 Why ishould work in this Why ishould not work in


industry this industry

 

Worlds largest industry Non renewable natural

in terms of dollar resources
value Always need to perform
Backbone of economy exploration research

Paints Industry
 Boom in Indian Housing Sector: Increasing
urbanization, cheaper housing loans and a shift from
semi-permanent to permanent housing structures
have been driving growth in decorative paints
segment, which constitutes 70% of the $2 billion
paint industry in India
 Strong Industrial growth: An average growth of about
10% in the in automobile sector which provides 50%
of the revenues in the industrial paints segment.
Industrial paints account for 30% of the paint
industry revenue in India
 Heavy Infrastructure Spending: New projects in roads,
ports and industrial segments increases revenues
from protective coatings for civil applications and
road-marking paints to all parts of the building
paints sector, whether interior,exterior,
waterproofing or floor coatings.

Total sale and growth
 Total sale - 92cr
Companies
 Asian paints
 Berger
 Jenson & Nicholso
 Kensai Nerolac
 Shalimar paints Ltd
sales
Profit after Tax
No of employees
BCG matrix
Why ishould work in this
Why ishould not work in this
industry
industry 

Power and Energy
 As per leading market research firm RNCOS (2008) report on “Indian
Power Sector Analysis” more than 64% of India’s total installed
capacity is contributed by thermal power. Significant jump in unit
size and steam parameters will result in higher efficiencies and
better economics for the Indian power sector.
 Western region accounts for largest share (30.09%) of the installed
power in India followed by Southern region with 27.76%.
 Unbalanced growth remains the cause of concern for the Indian
power sector. Only about 56% of households have access to
electricity, with the rural access being 44% and urban access
about 82%.
 Southern region remains the dominant region in renewable energy
source accounting for more than 57% of the total renewable
energy installed capacity.
 Key  players currently operating in the Indian power sector
are National Thermal Power Corporation Limited, Nuclear
Power Corporation of India Limited, North Eastern Electric
Power Corporation Limited, Power Grid Corporation of
India, Tata Power, etc.

Total sale and growth
companies
 NTPC
 Suzlon Energy
 Jindal Steel & Power Ltd
 Tata power Company
 Torrent Power
sales
Profit after Tax
No of employees
BCG matrix
 Why ishould not work in

Why ishould work in this this industry
industry 

FMCG & Consumer Goods
 The Fast Moving Consumer Goods (FMCG) industry
in India is one of the largest sectors in the
country and over the years has been growing at a
very steady pace. The sector consists of
consumer non-durable products which broadly
consists, personal care, household care and food
& beverages.
 The Indian FMCG industry is largely classified as
organised and unorganised. This sector is also
buoyed by intense competition. Besides
competition, this industry is also marked by a
robust distribution network coupled with
increasing influx of MNCs across the entire value
chain. This sector continues to remain highly
fragmented.
Total sales and growth
Total sale 5970 cr 15%

Companies
Dadur India Ltd
Radico Khaitan Ltd
Tata Tea Ltd
Marico
Godrej Consumer Products Ltd
sales
Profit After tax
No of emplyees
BCG matrix
Why ishould work in this Why ishould not work in


industry this industry

 

Nationwide Competition is high

opportunities-both High pressure on
urban and rural profit margin
areas Spending large
Uptrend in growth portion of budget on
Plenty of job option in maintaining
FMCG distribution network
Quick experience Huge sum of money
Job security for promoting
 brands
Retails ( Organized )
 The Indian retail market, which is the fifth largest retail destination globally,
has been ranked the second most attractive emerging market for
investment after Vietnam in the retail sector by AT Kearney's seventh
annual Global Retail Development Index (GRDI), in 2008.
 Banks, capital goods, engineering, fast moving consumer goods (FMCG),
software services, oil marketing, power, two-wheelers and telecom
companies are leading the sales and profit growth of India Inc in the fourth
quarter of 2008-09. India continues to be among the most attractive
countries for global retailers.
 India has emerged the third most attractive market destination for apparel
retailers, according to a new study by global management consulting firm
AT Kearney. It further says that in India, apparel is the second largest retail
category, representing 10 per cent of the US$ 37 billion retail market.
 According to new market research report by RNCOS titled, "Booming Retail
Sector in India", organised retail market in India is expected to reach US$
50 billion by 2011.

Total sales and growth
 The share of retail trade in the country's gross domestic product (GDP) was
between 8–10 per cent in 2007. It is currently around 12 per cent, and is
likely to reach 22 per cent by 2010.
 Indian consumer market is likely to grow four times by 2025. Commercial real
estate services company, CB Richard Ellis' findings state that India's retail
market is currently valued at US$ 511 billion. Further, CB Richard Ellis
states that India has moved up to the 39th most preferred retail
destination in the world in 2009, up from 44 last year.
 869 cr
 -15%
companies
 Raymond
 Bata India Ltd
 Titan Industry
 Heritage food (India)
 Trent
sales
Profit after tax
Total no of employees
BCG matrix
 Why I should not


Why I should work

 work in this
in this industry industry
 Why ishould not work
Why ishould work in this in this industry
industry 


Flexibility Shortage of quality real

Perks estate and
Variety infrastructure
Growth
Career in retailing is
exciting and fast
paced




Media & Entertainment
 The Indian media and entertainment (M&E)
industry is one of the fastest growing industries in
the country. Its various segments—film,
television, advertising, prints media and music
among others—have witnessed tremendous
growth in the last few years.
 With A.R. Rahman and Resul Pokutty having won
Oscars for their commendable work in Slumdog
Millionnaire, the spotlight has shifted on India and
the immense talent and potential it offers.
 According to a report jointly published by the
Federation of Indian Chambers of Commerce and
Industry (FICCI) and KPMG, the media and
entertainment industry in India is likely to grow
12.5 per cent per annum over the next five years
and touch US$ 20.09 billion by 2013.

Total sales and growth
 Total sale -563 Million

Companies
ZeeNetwork
Mid Day Multimedia Ltd
NDTV Ltd
Adlabs Films
PVR
sales
Profit after tax
No of employees
BCG matrix
 Why ishould work in this Why ishould not work in


industry this industry

 

Faster growing industry. Short lived career.

Competetive Innovative ideas
Intelligence 
Different segments of
industry.
Offer carreer
opportunities for all
High profile career.
Bank & Financial Service ( BFSI )
 Improved performance of the banking industry in India has helped the
economy to bounce back to a positive growth level. According to the
Reserve Bank of India (RBI), the banking sector in India is sound,
adequately capitalised and well-regulated. Indian financial and
economic conditions are much better than in many other countries of
the world. Credit, market and liquidity risk studies show that Indian
banks are generally resilient and have withstood the global downturn
well.

 With market sentiment turning positive due to the formation of a stable
newly elected government, the ripple effect is likely to felt across all
the financial services in India. The sectors, including banking and
insurance, and mutual funds are all beginning to reap the benefits of a
good closure for 2008-09. In 2008-09, the Indian economy is
estimated to have grown by 6.7 per cent. According to the latest
Central Statistical Organisation (CSO) data, financial services and real
estate sector rose by 9.5 per cent in the first quarter of 2009-10.

Total sales and growth


 The government has taken a number of steps in recent months to revive the
economy, including slashing interest rates, lowering factory levies and
more than doubling the limit on foreign investment in corporate bonds. The
financial services space is a rapidly growing one in India. The country
received US$ 45 billion in foreign currency remittances from non-resident
Indians in 2008, the highest in the world.

 April-May 2009 saw increased inflow in to equity with investors steadily
turning positive on equity according to mutual fund analysts. As per the
Securities and Exchange Board of India (SEBI), on May 15, net investment
of mutual funds in equity was around US$ 83.3 million lowering to US$
20.5 million on May 21. As against this, net investment of mutual funds in
debt has more than tripled from US$ 42.9 million on May 15 to US$ 134.2
million on May 31, 2009.
Companies
 State Bank of India
 Axis Bank
 Bank of Baroda
 Oriental Bank of commerce
 Motilal Oswal Financial Services Ltd
sales
Profit after tax
No of employees
BCG matrix
Why ishould work in this Why ishould not work in


industry this industry

 

Fixed working hours Not challenging

Job Less growth
securities(Governmen opportunities
t Bank) Boredom
You Don’t have to 

sweat

NGO
 Non-governmental Organization (NGO) is an agency devoted to managing
resources and implementing projects with the goal of addressing social
problems. NGOs are of great importance
 and value for the modern society and hence comes the need of having a
marketing strategy for the
 NGO. This would help the NGO reach the masses and make the common
man aware of the work
 it does.
 Marketing in an NGO usually means attracting human and capital resources.
NGOs today use
 various marketing principles and techniques to influence a target audience
to voluntarily accept,
 reject, modify or abandon a behavior for the benefit of individuals, groups
or society as a whole.
 However, this is true only in case of some NGOs, while most of them are
finding great challenge
 to collect funds, in building credibility, getting more people involved and in
general to carry out
 its social activities.

Sr no
Ngo name Area of work Marketing strategies

Childs Rights and You Children Welfare Separate marketing department.

01 Use of brochure, newspapers,
website, advertisement,
television as well as radio

Hariyali Environmental Protection Use of brochure, newspapers and

02 advertisements, Celebrities and
workshop

Apang Maitree Physically Handicap Use of book-marks, local news

03 papers, posters and television on
10th of September, workshops
Separate marketing department.
Use of brochure, newspapers,
website, advertisement,

Aasara Curb Suicidal Deaths Use of brochure, newspapers and

04 advertisements, Celebrities and
workshop

Nirmaan Construction Workers Local newspapers

05
Methodology & Scope:

 The research methodology consisted of collecting primary data by

interviewing founders and staffof NGOs. The research covered a specified
area of Navi-Mumbai. After covering some NGOs in Navi-Mumbai the
research was then extended to some parts of Mumbai and Thane also.The
number of NGOs that we as a group visited was 30 in number. Out of these
30 NGOs, 13 are in Navi Mumbai and the remaining in Mumbai The graph
below shows the level of functioning of the various NGOs visited.

 Functioning area of the NGO and its NGOs




Medium of marketing shows the marketing tool which the NGOs employ
Unique Methods Of Marketing used By NGO’s

The following are some of the unique methods in which NGOs are carrying out


their marketing activities.

 · Exhibitions are usually held by the NGOs to sell products like bags, folders, pouch etc.
 These products are made of environment friendly material. This helps the NGO to
generate revenues for there varied projects and showcase their talent pool. The
exhibitions are basically carried out in tandem with schools, colleges and corporate.
 ·Organizing events like haldi kum-kum (for women), Sathya Narayan puja etc. to form an
emotional bondage with the Volunteers. This helps them reach the masses.·
 Printing calendars with logos and mission of the NGO. This helps the NGO reach the
common man and spread awareness about their cause.
 · Mascots are used by some NGOs to spread messages which impact the common man.
 (e.g. A mascot for spreading awareness on tree plantation drives.)
 · Organizing annual functions where volunteers are felicitated and hence encourage
them
 to do more work.
 · Annual programmes are telecasted on local cable channels. This helps them spread
their
 cause in a more effective way.

 Recommendations

Maintaining Database
Tie-Up with the Academic Institutes

Approaching Corporate


Conclusion

 Commercial marketing and non-commercial marketing have a lot in common

but at the
 same time they have some essential distinctions, which depend on type,
mission and
 goals of an organisation. Marketing a nonprofit organization takes the need
for being
 innovative and strategic in identifying ways and avenues to market it. It is
also important
 for NGOs to not only satisfy their target group but also the donor’s needs.
 - The findings of the research project show that most of the NGOs depend on
the
 traditional methods to market themselves. Like for eg out of 30 NGOs
interviewed, 29
 depend on donations. NGOs must learn to devise newer and better ways to
market
 themselves, like associating with Academic Institutes and using the
potential of students
 as volunteers.
 - The analysis done in the report has shown that there are certain strategic
areas that NGOs
 need to concentrate on. The recommendations suggested in this report
are some of the
 ways which NGOs can use for implementation.