PRESENTED BY: BHANU PRATAP SINGH

OBJECTIVES OF THE RESEARCH

To analyze the customer satisfaction.
To analyze the customer preference. To know which company is providing better services.

To analyze after sales services of cars.

To study the behavioural factors of consumers in

cars. To suggest various factors to improve sales.

RESEARCH METHODOLOGY
PRIMARY DATA: From the managers From the office staff From the workers Questionnaire SECONDARY DATA: Annual report Interview SAMPLING UNIT The survey was done among consumers owning a four wheeler. This research was carried in Asansol (West Bengal). There were 50 respondents.

COMPANY PROFILE
Hyundai Motor India Limited was formed on 6 May 1996

by the Hyundai motor company of South Korea. HMIL (Hyundai Motor India ltd) was established in 1996 at Irrungattukottai near Chennai. HMIL's first car, the Hyundai Santro was launched in 23 September 1998 and was a runaway success. In 2003, Hyundai has an investment of $250 million in China in conjunction with Beijing Automotive to produce 100,000 units per year Currently Hyundai is the 5th largest producer globally.

 HYUNDAI VISION:

To build an automotive company that creates happiness for humankind and to create harmony and mutual benefit for our shareholders, customers and employees. HYUNDAIS GOAL: To be the Global Best Automaker. HYUNDAI FULL PRODUCT LINE-UP: Santro, I10, i20, i30, Altos prime (Santo), Azera, Veracruz, Sonata, Matrix, Equus, Accent, Verna, Santa Fe, Elantra (Avanti), Genesis, Genesis Coupe, Getz (Click), Tucson iX, i30 cw, H-I Wagon.

SWOT ANALYSIS
STRENGTH
Staff Customer base Market position Financial resources Sales channels Products/services

WEAKNESS
Competitive vulnerability Profit margins to low (rare) Market position Financial resources Sales channels Lack of new

Profitable
Growing

product/services

OPPORTUNITY
New complimentary market
Strategic alliance Funding Sales

THREAT
Economy
Lose of key staff Cash flow New technology

Product/services
Merger/acquisition Competition weaknesses Market poised to growth

Increased competition
Falling sales Decreasing profits New government regulation

MAJOR FINDINGS
The topic of my internship is customer satisfaction. So I had

done a survey of 50 customers to get a clear idea of customers view. I personally visited the customers which are holding four wheeled vehicle and got their feedback. I found that customers prefer Hyundai cars the most. Customers expect that their car should give the maximum mileage as it is used for business purpose and for private use. Hyundai cars have satisfied their customers with their quality, accessories and the after sales service provided to them. I found that customers rated Hyundai cars as good amongst the competitors.

CONCLUSION
The questionnaire gave me a practical knowledge

about what people think about the HYUNDAI CARS. Hyundai customers are satisfied with the car and also with the service which is provided by the company. The survey gave me the information that Hyundai cars are family car, mileage is also good and the after sale service are well handled by the company. It was a nice experience for me where I came to know the different needs and wants of different customers.

RECOMMENDATION
Hyundai should introduce some more models having

more engine power. More service centers should be opened. Genuine accessories and spare parts should be made available in every showrooms. They also introduce some good finance/discount schemes for businessmen. The price should be economic.

THANK YOU