Professional Documents
Culture Documents
PGDM(2012-14) ID - 121113
EARTH INFRASTRUCTURE LTD
We are an independent infrastructure provider with committed customer base. Backed by a group of dynamic investors from India and Europe, Earth infrastructures is one of Indias most well capitalized real estate company. The company was started on 20 July 2010 This Company is LEED certified
EARTH
INFRASTRUCTURE
LTD
The people-first, performance driven culture is spearheaded by the four Directors of Earth Infrastructures Ltd., Mr Avdesh Goel Mr. Atul Gupta Mr Vikas Gupta Mr. Rajnish Mittal
EARTH
INFRASTRUCTURE
LTD
PRIMARY OBJECTIVE: To know the Effectiveness of advertisement on product of Earth Infrastructure SECONDARY OBJECTIVES: To get feedback by consumers about the product and services during the Promotional activity by. To create awareness about the real estate and company among product.
EARTH
INFRASTRUCTURE
LTD
In order to fulfil the above objective a descriptive study was taken up, in which primary and secondary data was collected from surveys and the records of the company etc. respectively.
After the collection of the required data a detailed analysis was done to understand the overall market, products present and competitor offerings.
EARTH
INFRASTRUCTURE
LTD
Income Group
LOW LEVEL
Percentage
69 MIDDLE LEVEL
(17%)
105 (26%)
HIGH LEVEL
128 (32%) LUXURY LEVEL 98 (25%)
TOTAL
EARTH
400 (100%)
INFRASTRUCTURE LTD
MONTHS May
June
July
August
TOTAL
SALES
20 flats
26 flats
30Flats
36 flats
112 flats
EARTH
INFRASTRUCTURE
LTD
Sale
August
July Sale
June
May
10
20
30
40
EARTH
INFRASTRUCTURE
LTD
Maximum percentage of consumers is aware about EARTH Brands. (i.e. 87% Delhi/NCR) From the analysis it is found that 37% consumer gives more preference to quality &26% consumer gives preference to price & availability. From the above graph, we come to know that most of the people are attractive from advertising through Hoardings (33%) followed by point of purchase (26%) and print23%, and TV advertisement 18%.
EARTH INFRASTRUCTURE LTD
EARTH INFRA is providing maximum satisfaction in all aspects such as price, quality, quantity & availability.
EARTH
INFRASTRUCTURE
LTD
As Earth Infrastructure Ltd. is Delhi/NCR Top level & Indias No. 20 on the basis of growing Real Estate company it is boosting their Brand through different strategies & promotional activities.
Large part of consumer preferred to have Earth Infrastructure Apartments because we are given quality product.
In largest selling brand TECHONE is a slight ahead of Earth Infra No.1 giving competition in commercial segment.
EARTH
INFRASTRUCTURE
LTD
Q1. Are you searching any types of property? Yes [ ] No [ ] Q.2 which place you are searching property ? A. Greater Noida B. Noida [ ] [ ]
C. Gurgaon
D. Lucknow
[ ]
[ ]
EARTH
INFRASTRUCTURE
LTD
A. Commercial
B. Residential
[ ]
[ ]
Q.4 which amounts you are investing property? A. 10-20 lacs B. 20-30 lacs [ ] [ ]
C. 30-40 lacs
D. 40-above
[ ]
[ ]
EARTH
INFRASTRUCTURE
LTD
EARTH
INFRASTRUCTURE
LTD