Professional Documents
Culture Documents
PRESENTED BY VIKAS
VIKRAM
JASDEEP JASPREET
JASKIRAT
The Sketchy News of attack on Hiroshima. Believe in Japanese Military. Akio Morita working as a scientist. Less time to be succeeded.
MORITA COMPANY
Grand father having interest in artistic work. Business running on the faith of Managers. Akios father took over the troubled business. On Akio Moritas birth business was running good.
MORITA FAMILY
A rich family
A big family Akio Moritas parents.
Changing name to Kyuzaemon while becoming the family head. Again changing name after passing through the responsibilities. Custom changed when Akio Morita became the family head.
Joining of Navy
Under direct control during war. Got permission to do research works. Became professional officer after graduation. Training and promotion of Akio Morita. First meeting with Masara Ibuka.
The target of Japan. Condition of cities. Condition of hospitals Confusion regarding future of Japan.
Advisors for Sony in 1953 : Tamon Maeda (Former Cabinet Minister) Michiji Tajima
Ran Matsutani
Kengnzaemon Morita
Walkman
Walkman was introduced to miniaturize the conventional stereo with large loudspeakers to light headphones.
Marketing strategy used by Sony for Walkman They hired young couples to stroll through the Tokyo Ginza Pedestrian Paradise on Sundays listening to their Walkmans and showing them off.
Factors which attract Sony to enter in America : Booming Economy High Employment Rate People were progressive & eager to use new products International Travel was becoming easier
Adolph Goss ( a manufacturer representative) Doc Kagawa (Japanese-American lawyer in U.S) Edward Doeiny (Grooss lawyer)
Sony Corporation of America: It was established in Feb 1960 With capital of 500000 dollars With in 16 months it offered 2 million shares in U.S. market as ADR (American depository Receipts) It was Ist company to offered its stck in United States.
Problems faced by Sony corporation of America: Language problem Different business clauses Different Rules for Accountacy Variable financial system favour (Traditional Japanese system favour short term finance whereas in America, it was not given more importance)
Introduced in 1969 It become standard all over the world replacing the all 2 inch big units in brodcasting situation It was efficent & economical Ist all transsistors video tape recorder
Put into Pan Am & American airlines for passenger entertainment Give demonstration to big corporate agencies to train mechanics and salesman
ON MANAGEMENT
Much more successful than the other companies. No plan or theory or policy. Healthier relations with the employees. Family like feeling with the corporation. Simple management system for managing the business.
CONTD..
School ends in march.
Companies secure in last semester.
CONTD..
Interaction in order to build confidence in them.
Sony was basically a electronic industry.
39000 people pass exam. 300 person each year. Trust and Faith Lawyers creates problem. Better working conditions.
CONTD..
AMERICAN JAPENESE
Relations is different.
Different attitude Cos. are brick walls.
COMPETITION
Glory name of Japanese come first. Competitive not only in business but in life too. Cannot compete in prices we will compete in services. Competition in domestic market makes consumer king. 9 automobile, 2 heavy truck, 600 electronics makers.
CONTD..
Once there were 40 makers of TV but only 6 left.
Japan is really having a strong industries. Export as well sell in local market also. Free economic system. Share of market is more important to Japanese. Introduced Betamax in market in 1975. Sony Corporation
CONTD..
Promote new concept of time shift.
Develop new ideas and new products. Never to listen the ideas from the outsiders. In U.S. they cheer people who take risks. Capital is still not freely available in Japan. There true capital was knowledge, passion & integrity.
WORLD TRADE
Value of foreign exchange 360 yen / US dollar.
Buying and selling at appropriate prices.
CONTD..
Japans position has grown stronger in the world.