#ANIA14

Walking the talk: Discussing how nurses can use social media to improve health and healthcare
@RDJFraser
University Health Network Registered Nurse PatientOrderSets.com Order Set Developer

Loved by many, paid by few.

 Discuss the evolution of Social Media Explore a different types of Social Media Address risks of Social Media Discuss opportunities for using Social Media

How do we define social media?

Is it the latest web service?

Is it recent communication trends?

Range of definitions in the literature

Social media refers to collaborative and interactive online communication and community-building tools.
Seeman, N., & Rizo, C. (2011). Using social media to improve healthcare quality: A guide to current practice and future promises - Part II. The Change Foundation Toronto

Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 5968. doi:10.1016/j.bushor.2009.09.003

Social media is the democratization of information, transforming people from content readers into content publishers. It is the shift from a broadcast mechanism to a manyto-many model, rooted in conversations between anchors, people and peers. Social media uses the wisdom of the crowds to connect information in a collaborative manner. Social media can take many forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video.
(Evans, 2008, p. 33) - Social Media Marketing: An Hour a Day, Dave Evans (2008)

MOBILE AND WEB-BASED APPLICATIONS THAT ALLOW PEOPLE TO COMMUNICATE AND SHARE INFORMATION ACROSS MULTIPLE PLATFORMS

HUGHES, A. L., & PALEN, L. (2009). TWITTER ADOPTION AND USE IN MASS CONVERGENCE AND EMERGENCY EVENTS. INTERNATIONAL JOURNAL OF EMERGENCY MANAGEMENT, 6(3/4), 248. DOI:10.1504/IJEM.2009.031564

FACILITIES DISTRIBUTED DISCUSSION AND COMMUNITY TOM STANDAGE

Evolution, not invention.

Sharing Ideas in Healthcare

Germ Theory
Holmes 1843 Semmelweiss 1847 Lister 1867 Halsted 1876 Koch 1882 Gustav Neuber 1883 Mikulicz 1897

How do you and your organization share your work?

Courses Textbooks Journal Articles Presentations Poster

#MedicineX

#MedicineX

1 in 5
adults use social media for healthcare information (2011)
National Research Corporation. 2011. 1 in 5 Americans use social media for health care information. Nationalresearch.com, Feb. 28.

86% .
Of patients with a chronic conditions with internet access have searched for health information online (2007)
National Research Corporation. 2011. 1 in 5 Americans use social media for health care information. Nationalresearch.com, Feb. 28.

Patients with a Disability Chronic Disease

Fox, S. (2007). E-patients with a Disability or Chronic Disease. The Pew Internet & American Life Project, Washington D.C.

How is it being used in business?

Nurses need to get involve

 Discuss the evolution of Social Media Explore a different types of Social Media Address risks of Social Media Discuss opportunities for using Social Media

WHAT TOOLS CAN WE USE?

Messaging

Professional Network
http://linkedin.com

Podcast
http://emcrit.org/

Video Sharing
https://www.youtube.com/watch?v=l_xZrdyK1-s

Image Sharing
http://figure1.com

Aggregate Clinical Content

Blog
http://lifeinthefastlane.com/blog-news/litfl-review/

Bookmark Sharing
http://information-shareapy.com

Pinterest
http://www.pinterest.com/evidencenetwork/words-to-live-by/

Facebook Page
https://www.facebook.com/pages/TOH-Nurses/518536571577113

Wikipedia
http://en.wikipedia.org/wiki/Wikipedia:WikiProject_Nursing

Idea Sharing
http://connecting-nurses.com

Service Ranking Sites

http://www.ratemybabynurse.com/

Health Sharing
http://patientslikeme.com/

Fitness Sharing
http://patientslikeme.com/

Data Mining and Sharing

http://healthmap.org/en/

 Discuss the evolution of Social Media Explore a different types of Social Media Address risks of Social Media Discuss opportunities for using Social Media

Dont let risk stop you.

@LucienEngelen

Think first. Learn from Mistakes.

Social Media Advice for Professionals

1. 2. 3. 4. 5. 6. 7. Confidentiality Provider boundaries Professional Image Use privacy settings Report harmful material Develop organizational policies Do not substitute for medical advice

Social Media Policies

http://socialmediagovernance.com/policies/

Use available education materials

 Discuss the evolution of Social Media Explore a different types of Social Media Address risks of Social Media Discuss opportunities for using Social Media

Create an online presence

Use a professional looking picture of yourself Link to profiles and services you want others to find you on Update your profile Let your social activity build your reputation Share work, insight, and opinions for the benefit of others

Share work publicly

Increases reach of work Raises the bar for most individuals Develops writing and critical thinking skills Can be accessed by others

http://inqri.blogspot.com/2010/11/nursing-students-on-future-of-nursing.html

Promote professional activities

Share nursing or healthcare related content Promote knowledge mobilization Dialogue about research implications

http://evidencebasednursing.blogspot.com/

Join professional discussions

#RNchat #WeNurse
Share in real-time public discussion Dialogue with others interested in topic Develop relationships with peers in different organizations

http://wenurses.com/w

Create a personalized news service

RSS & Podcast Feeds
Conferences Medical communities News sites Advocacy groups Associations Grant opportunities Web search results
http://feedly.com/

Develop an e-newsletter
Unit newsletters Patient Education
Disease topics Health Promotion Educational sessions Care services

Hospital updates Research news Recruitment/retention

http://forms.ihi.org/this-week-at-ihi-making-sense-of-population-terminology-free-continuing-education-credits-patients-withcomplex-needs-on-wihi-and-more

Use collaborative tools

Develop documents Create presentation Work collaborative

http://forms.ihi.org/this-week-at-ihi-making-sense-of-population-terminology-free-continuing-education-credits-patients-withcomplex-needs-on-wihi-and-more

Share presentations

http://www.mayoclinic.org/medical-professionals/grand-rounds

Measure how you are doing

hub

Thank you
any questions?

Rob Fraser MN RN Contact@RobertFraser.ca NursingIdeas.ca @rdjfraser

References

snipurl.com/smresearch