OF

Established in 1865 as a wood-pulp mill by Knut Fredrik Idestam on the banks of Nokianvirta river in Finland. Finnish Rubber Works acquired Nokia Wood Mills Telephone and Telegraph Cables Nokia Corporation created - 1967 - paper products- car tires- personal computers-cables

OF
Nokia began developing the digital switch (Nokia DX 200) which became a success. 1991 Nokia - agreements to supply GSM networks - nine European countries. August 1997 Nokia - GSM systems to 59 operators in 31 countries.

HISTORY OF NOKIA
Nokia is a Finland based company, incorporated in 1967. Nokia started of as a pulp, rubber and cable manufacturing company to a major manufacturer of mobile devices. Its the leading manufacturer of mobile devices. Nokia offers a wide range of mobile devices with the experience in music, video, imaging, gaming and a lot more. It also provides the services for network operators. Company recorded revenues of 41,121 Million in 2007 about 20.3 % increase from 2006.

 Company offers its products in 150 countries. Its HQ is in Espoo, Finland and employees about 68,500 people . Other company of Nokia are in China , Hungry , Germany , Korea and India

MISSION STATEMENT
Everyone has a need to communicate and share. Nokia helps people to fulfill this need and we help people feel close to what matters to them. We focus on providing consumers with very human technology NOKIA.

BRAND PERSONALITY
Nokia focused on building customer relationship and trust. Building friendship and trust is the heart of Nokia brand. Logo shows their brand personality.

NOKIA TODAY
Head office in Finland; R&D, production, sales, marketing activities around the world Worlds #1 manufacturer of mobile devices, with 38% share in 2007 112 262 employees Sales in more than 150 countries

MARKET SEGMENTATION
Entry level:(Rs 2,500-6,000) Nokia targeted low income people and first time mobile buyers in this series . Sets include are
1200,1208,1100,1110,1112 etc Classic Series:(Rs 7,000-17,000) Nokia targeted decent people in this series . Sets include in this series are 6300,6233,6120,3120 etc

N gage series:(Rs 8,000-16,000) Nokia targeted game lovers in this series . These sets
include game like play station ,PSP and Xbox

 Xpress music:(Rs 13,000-35,000) In this series music lover are targeted. Sets are 5220,5310,5800,5610,5320 etc N-series:(Rs 18,000-50,000) This series is also called multimedia computer. Named as on step ahead multimedia.Sets are N70,N73,N95,N96,N80,N81,N91 etc E-series:(Rs 18,000-60,000) This series is for business people. Sets include are E51,E66,E71,E61i,E90 etc Premium series:(Rs 80,000-1,500,000) In this series nokia targeted people which show visual status. Sets include in this series are Sephira arte,8800Gold,8800arts etc

PRODUCT
Variety: In every series of Nokia there are large number of sets thus large variety. .e.g. entry level include 1200,1208,1100, 1110,1110i,1112 etc Quality: Nokia gain brand personality and market shares because of its quality. Design: Nokia sets are of various design such as Flip sets , Flat sets, Slide sets , Sets with rotating camera etc

PROMOTION
Advertising: 1. Though TV , Sign boards , Bill boards , Radio and Newspaper 2. Broachers , Posters ,Dummies and display stands Personal selling: By product training to Distributer(what is product) Sale promotion: 1. Gift like Yamaha bike , Philips TV , Mitsubishi split AC , watches and digital diary 2. With N73 mobile offer Rs2500 original Blue tooth free 3. With 6220 offer leather Wallet 4. With 6300 offer caps and shirts

 1. 2. 3. 4.

Public relation: Nokia spot light Road shows N-gage.com for game lovers Nokia football crazy
Nokia strategy for promotion is

Eye level is buy level

SWOT ANALYSIS
Strengths
Durability Long battery life User friendly Global Expansion
Low voice quality

Weakness
N Gage is a flop.

Brand loyalty
Use of Carl Zeiss lens Largest CELL PHONE VENDOR

Less stylish
Heavy sets Market skimming prices of high sets

WHY NOKIA
Largely available Greater network coverage Easily repaired Changeable body casing Updating software Use of Carl Zeiss lens Only dealing in mobiles Nokia is world third richest company

Opportunities
Mobiles with computer window New growth markets Other hand held devices

Threats
China mobiles Orange, Vodafone and O2 and many other operators are globally selling their own brands of phone.

Well designed and styled sets Growth markets such as CHINA, LATIN AMERICA

Company in China
Country situation Cheaper MID RANGE models from Motorola & others

THANK YOU!!!