Loading

History of Pizza Hut:

Pizza Came Into Vogue Around The Time Of Napoleon And The French Revolution. In 1 !"# Fran$ And %an Carne& %eveloped An Idea In 1 '( Pizza Hut )ent International And In 1 '' Pep*iCo +ought Pizza Hut It I* A ,u-*idiar& Of ./01 +rand At Pre*ent# It 2a* 0ore Than (3#333 4mplo&ee* Pizza Hut can no5 -e found in 1' different countrie* and all of the /nited ,tate*. The Compan& 2a* +ecome a )orld Recognized ,&m-ol of 6ood Pizza.

WE ARE.
no NAME Roll

Iffat Ershad 25 K.A.Rahman 06 Nazia Sharmin 95 Md.Anwar Hossain 41

COMPARATIVE STRATEGY:
Comparative *trateg& forced competitor* to loo$ for ne5 method* of increa*ing their cu*tomer -a*e*. In the pa*t# Pizza Hut ha* al5a&* had the fir*t mover advantage. Their mar$eting *trateg& in the pa*t ha* al5a&* -een to -e fir*t.

DIVERSIFICATION
One of their main *trategie* that the& *till follo5 toda& i* the diver*ification of the product* the& offer. Pizza Hut i* al5a&* adding *omething ne5 to their menu# tr&ing to reach ne5 mar$et*. For e7ample# in 1 8 the famou* -uffet 5a* launched in Pizza Hut re*taurant* 5orld5ide. The& 5ere tr&ing to offer man& different food item* for cu*tomer* 5ho didn9t nece**aril& 5ant pizza.

Slightly Different Product

Pizza Hut i* al5a&* tr&ing to come up 5ith *ome innovative 5a& to ma$e a pizza into *omething *lightl& different : different enough that cu*tomer* 5ill thin$ it;* a 5hole ne5 product. For e7ample# let9* loo$ at *ome of the pizza* Pizza Hut ha* mar$eted in the pa*t. In 1 "(# Pizza Hut introduced their Pan Pizza# in 1 (# the& introduced the <+igfoot#< 5hich 5a* t5o *=uare feet of pizza cut into 81 *lice*# in 1 !# the& introduced <,tuffed Cru*t Pizza#< 5here the cru*t 5ould -e filled 5ith chee*e. In 1 '# the& mar$eted <The 4dge#< 5hich had chee*e and topping* all the 5a& to the edge of the pizza.

ENVIRONMENTAL ANALYSIS OF PIZZA HUT

PEST Po iti!a Issu"s# E!o$o%i! Fa!tors# So!ia Fa!tors & T"!'$o o(i!a Fa!tors

Political I

ue !

There are not man& political factor* in +anglade*h affecting Pizza Hut. Factor* *uch a* la5* on -u*ine** emplo&ment# pollution and ta7ation appl& on the organization 5hich it ha* to follo5 regarding the rule*.

Econo"ic Factor !
In our *urve& 5e came to $no5 that mo*t of the people in the -eginning of the month* *pend more and the& vi*it Pizza Hut ver& often. )hen the inflation rate increa*e* the co*t of ra5 material al*o increa*e* and thi* lead* to5ard* high price* of the product* and vice ver*a.

Social Factor !
Pizza Hut i* a multinational organization and it i* -a*icall& originated from America *o the organization i* over5helmed -& 5e*tern culture. There are *ocial form* of *ociet& 5hich con*i*t of /pper cla**# middle cla**# middle upper cla**# lo5er cla** and lo5er cla**. 4ver& countr& ha* cultural norm*# value*# -elief* and religion 5hich can affect the organization.

Technological Factor !

No5 a da&;* technolog& i* improving *o a* -a$ing and heating oven* 5ill -e of ne5 and efficient technolog& and 5ill provide efficient *ervice. Computer -a*ed cu*tomer data that i* 0I, >managing information *&*tem? help* in collecting cu*tomer data# dail& tran*action*# future foreca*ting and deci*ion ma$ing. Ne5 vehicle* 5ill ma$e their *ervice more efficient.

STRATEGIES A)OPTE) *Y PIZZA HUT:

A -u*ine**9* *trateg& i* the pattern of deci*ion* and action* that are ta$en -& the -u*ine** to achieve it* goal*. All -u*ine**e* need to organize their -u*ine** activitie* in order to achieve their -u*ine** o-@ective*. After con*idering all the factor* Pizza 2ut ha* decided upon the *trategie* and their current *trategie* are divided into *ome categorie*. The*e *trategie* areA Fu$!tio$a Strat"(i"s: The*e are *trategie* de*igned to improve the efficienc& of a -u*ine**9* operation*. The& often focu* on an area# *uch a* mar$eting# human re*ource etc. In order to ma$e the functional *trateg& efficient# Pizza 2ut ha* made all the functional department* co:operate 5ith each other. Tota +ua ity Ma$a("%"$t ,T+M-: Thi* i* the mo*t important for a food chain li$e Pizza 2ut. All the emplo&ee*; -ac$: of:the:hou*e i.e. the $itchen a**i*tant* are trained accordingl&. The& are given e7tra cla**e* in order to meet the =ualit& *tandard* *et -& Pizza 2ut around the 5orld. %ifferent =ualit& management *taff i* al*o there at Pizza 2ut. The *hift manager* have the ta*$ to o-*erve 5hether the =ualit& *tandard* are met or not# 5herea* there are a total =ualit& management department at the main office in 6ul*han# %ha$a. Thi* department ha* the ta*$ to implement =ualit& *tandard* and $no5 5hether the& are achieved or not.

*usi$"ss L"." Strat"(y: +u*ine** level *trategie* are plan* made to gain a competitive advantage over it* rival* in a mar$et. 2ence# all the -u*ine**e* need to adopt -u*ine** level *trategie* in order to compete in a competitive environment.

Pri!": A* there are no *uch competitor* of Pizza 2ut 5hich could compete 5ith the =ualit& of pizza produced at Pizza 2ut# therefore# the pricing *trateg& adopted -& Pizza 2ut i* 9mar$et *$imming9. Pizza 2ut ha* adopted thi* pricing *trateg& a* the& 5ant to hold ma7imum *hare of the mar$et -& ma7imum profit. Pizza 2ut i* free to charge an& price the& 5ant

PLACE: It refer* to the -e*t place to offer program: the place 5here it i* located and through 5hat channel* it i* di*tri-uting program*.

The %hanmondi Pizza 2ut i* *ituated in *uita-le place. Thi* *ite ha* -een cho*en $eeping in vie5 the follo5ing factor*A lot* of private univer*itie*# *ome multi: national -an$* *uch a* +an$ Alfalah# %utch +angla +an$# and man& ho*pital* *uch a* Ba- Aid# I-n ,ina etc are *ituated there# 5ith good par$ing acce**i-ilit&.

)ISTRI*UTION: The t&pe of di*tri-ution channel u*ed -& Pizza 2ut i* the direct channel. Pizza 2ut u*e* three different method* of *elling it* product* directl& to the mar$et. 1. The fir*t method of di*tri-ution u*ed -& Pizza 2ut i* 2ome. 8. Another method of di*tri-ution i* for cu*tomer* to dine:in (. The third method of di*tri-ution i* to order online *elective count&.

Fu$ Fa!ts i$ Pizza Hut History :

)orld9* Barge*t /*er of Chee*e1 Pizza Hut /*e* 0ore Than (33 million pound* of chee*e annuall& To ma$e that amount of chee*e re=uire* (C3 million gallon* of mil$. In 8331 Pizza Hut *pon*ored a pizza had delivered to the international *pace *tation. /*e '33.333.333 Pound* of Pepperoni and !8!.333.333 Pound Of Tomatoe* in One .ear.

The olde*t Pizza Hut that i* *till functional i* in )ichita# Dan*a*.

ESEGMANTATION# EPOSITIONING ES/OT ANALYSIS

SEGMENTATION: 0ain *egment* 5hich Pizza hut ha* captured are the com-ination of higher income* and dual career familie*.

Pizza 2ut ma7imum mar$et *egment i* &ounger generation*. The*e generation range* from 18 to (3# the overall *pending of the*e generation* i* mo*tl& on non e**ential item*# the higher amount of *pending ha* -een done on eating out

POSITIONING: Pizza 2ut 5a* among the fir*t multinational -rand* to enter the food retail *ector in +anglade*h. Pizza 2ut 5ent on to pla& a *ignificant role in pioneering and developing thi* categor& in +anglade*h.

Pizza 2ut i* committed to providing uncompromi*ing product =ualit&# offering cu*tomer* the highe*t value for mone& and giving *ervice that i* 5arm# friendl& and per*onal.

A critical factor in Pizza 2ut9* *ucce** ha* -een it* uni=ue dining e7perience. Cre5 mem-er* at Pizza 2ut *trive each da& to provide FC/,TO04R 0ANIAG: the $ind of *ervice that en*ure* that ever& vi*it of the cu*tomer i* a memora-le one.

The& tr& to offer *omething different to attract cu*tomer*. The& al*o do vegetarian option* 5ith meet free pizza* and a *alad and pa*ta -ar. Not a lot of re*taurant* offer a *alad and a pa*ta -ar. Thi* i* another competitive idea to attract cu*tomer*.

EStr"$(t's# /"a0$"ss# O11ortu$iti"s# T'r"at ,S/OT- ANALYSIS:

Str"$(t's: Pizza 2ut i* the mar$et leader in providing different product* of pizza* a* there are no competitor* in thi* *ector. The& are *pecialized in pizza*# I,O >International ,tandard Organization? certified and created monopol& in thi* *ector in +anglade*h.

/"a0$"ss"s: Pizza 2ut ha* higher overhead co*t*. The& rel& on their =ualit& pizza and good *ervice to account for their higher price*. The& are more focu*ed on )e*tern ta*te in*tead of 4a*tern.

O11ortu$iti"s: Pizza 2ut can come up 5ith the ne5 product* con*idering the 4a*tern ta*te of the people. %iver*ification of ne5 product* can increa*e their mar$et *hare. The& can reduce their price* -ecau*e of more re*ource*.

T'r"ats: In Future Ne5 entrance li$e %omino* pizza in +anglade*h mar$et can affect their mar$et *hare. ,ocial factor* can affect their image a* a )e*tern organization.

Co$! usio$:
Pizza Hut ha* man& target* 5hich it ha* achieve in a given period of time. The time:period i* mo*tl& a &ear. Therefore# in order to fulfill the target* different *trategie* are adopted -& Pizza Hut. It can -e concluded that the*e *trategie* have -een *ucce**ful and there i* fle7i-ilit& in the *trategie*# a* the& can -e changed 5ith the change* in the mar$et condition* a* 5ell a* the target*.

Thanks for Patient Hearing