LEVEL OF CUSTOMER SATISFACTION AMONGST DIFFERENT PRODUCT TYPES TRUSTLINE SECURITIES . LTD.

ByDEVKI NANDAN SHUKLA MBA-III rd SEM Roll No -1119270009

Company Profile

Trustline establish in 1989 as a stock broking company and recently got converted into a public limited company in the name of TRUSTLINE SECURITIES LIMITED.
Today TRUSTLINE GROUP is into all major areas of financial services.

Mission
To empower individual investors by providing simple investments ideas through investment research and thus lead them to a path of wealth creation by investing in the securities market. To free investors from high costs and conflicts of traditional stock broking by providing value added services. To hold hands with investors in the prosperity that our country is likely to see in its economic growth in the coming years

VISION
To provide world class investment solution in

simplified form to the investing population. To empower investors with opportunities to invest across various asset classes to benefit from the dynamism of the market To provide the modern technology platformso as to enable investor perform hassle free transactions at minimum impact cost.

MANAGEMENT PROFILE
Dr. Mukesh Kansal - Chairman & Managing Director
Mr. Paul Joseph - Principal Advisor Mr. Vinay Gupta - Director Mr. Sidhartha Chatterjee - Country Head

RESEARCH METHODOLOGY

RESEARCH OBJECTIVE
To study the customer satisfaction level

using different products of Trustline. To measure customer satisfaction after sales services. To identify the relation between firm and customers. To identify the scope for improvement.

TYPE OF RESEARCH
Type of Research is descriptive .

SAMPLING TECHNIQUE
Random sampling technique is used in this report.

SAMPLE SIZE
Thirty respondents were chosen from all three types of product .Total sample size is 90.

SOURCE OF DATA
Both type i.e. Primary as well as Secondarydata are used in this report.

SAMPLING AREA
DELHI & NOIDA

ANALYSIS
Thirty respondents were chosen from all three types of product(service): Trustline Equity market Trustline Commodity market Trustline Mutual fund

Cont
Level of Customer satisfaction to those who are satisfied with advisory and suggestions given by Trustline.

Cont..
Level of customer satisfaction with Trustline

Relationship Manager.

Cont.
Level of customer satisfaction from ROI.

Cont.
Level of Customer satisfaction. Those who are satisfy

with Trustline is no. 1 market.

CONCLUSION
At last we can say that level of customer satisfaction is

almost same in all three types of products but Trustline Equity holders are a bit more satisfied in comparison with other product type. In case of advisory and research the Trustline mutual fund holders are bit more satisfied. In case of services from relationship manager the Trustline mutual fund holder are more satisfied than Trustline commodity and Trustline equity holders.

Cont.
If we see the satisfaction level according to returns

then Trustline equity holders are more satisfied with the returns in Trustline commodity holder and Trustline mutual fund holder.

Limitation
big market

Time was a big constraint while studying such a

Many of the respondents give biased answers, so the result

can be incorrect.
Some questionnaire are filled on the basis of telephonic

interview with the clients thus it can be wrong. Some respondent have not time to give answers and fill questionnaire.

Questionnaire
Q1. Which type of Trustline product you avail? 1) Equity market 2) Commodity market 3) Mutual fund market

Q2. How much satisfied are you with advisory and suggestions given by Trustline? Highly satisfied Satisfied Neither satisfied nor dissatisfied Dissatisfied Highly dissatisfied

Cont
Q3. How much satisfied are you with the services of Relationship manager from Trustline? a. Highly satisfied b. Satisfied c. Neither satisfied nor dissatisfied d. Dissatisfied e. Highly dissatisfied Q4. How much satisfied are you with the returns given to you by Trustline? Highly satisfied Satisfied Neither satisfied nor dissatisfied Dissatisfied Highly dissatisfied

Cont Q5. Any additional features you would like to suggest in

Trustline? A . Q6. Which feature is most liked by you in Trustline? A

Q7. Trustline is No. 1 in the market; do you also believe the same way? Give reason to support your answer. A .. .. Please furnish following information (optional): Name:- Phone:- Address:-.

THANK YOU